Director Marketing Operations

PBS Systems; Calgary; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Business Communications and Marketing to lead customer retention strategies and drive new sales initiatives. This role is pivotal in maintaining a strong brand image and ensuring customer loyalty within the automotive sector. You will collaborate with senior leadership to execute impactful marketing campaigns and oversee a team dedicated to enhancing customer experiences. Join a forward-thinking company that values innovation and teamwork, where your contributions will directly influence business growth and success. If you thrive in a collaborative environment and are passionate about the automotive industry, this opportunity is for you.

Qualifications

• 10+ years of experience leading high-performance teams in the automotive industry.
• Strong understanding of dealership processes and OEM relations.

Responsibilities

• Drive business growth through customer retention and brand management.
• Coordinate business campaigns to promote software use and adoption.

Skills

Leadership

Communication Skills

Project Management

Customer Retention Strategies

Collaboration

Analytical Skills

Marketing Strategies

Education

Bachelor's Degree

MBA

Tools

HubSpot CRM

Pipeline Deals

Wrike Project Management

Adobe Products

Microsoft 365

Job description

Director Business Communications and Marketing

Company Name: PBS Systems

Job Location: Calgary, Alberta

Job Type: Full-time, Permanent

No. of Openings: 01

Internal Job Title: Director of Marketing Operations

Reports To: Vice President - Communications

Job Requirement(s)

“PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!

The Opportunity

We are changing the way people buy and service cars one dealership at a time. In business for over 30 years, PBS is the third largest DMS (Dealership Management System) provider to the North American retail automotive industry. Each month we welcome hundreds of new users to our software platform, and we need your help.

We are unique in the industry because we view our customers as business partners, technology innovators, and friends. Our software can run all aspects of an automotive dealership with sales, service, inventory management, and accounting modules.

The Role

The objective of this position is to drive business growth by bolstering customer retention strategies, maintaining our brand image, and supporting new sales initiatives. This role is essential to the company's ongoing success and contributes significantly to maintaining our 99% customer retention rate and annual double-digit growth (aka our ‘secret sauce’).

From a customer retention standpoint, you will utilize your comprehensive understanding of dealership structure, the unique relationships dealers have with their OEMs and vendors, and the dealership departmental workflows to coach and mentor proactive customer/industry communication strategies and internal messaging.

Together with your team, you will coordinate broad and targeted business campaigns, including video, imagery, email, web, in-software notifications, and events (in-person, virtual, and on-demand) to promote PBS system use and adoption.

By managing our customers’ perception of our company and products, and facilitating meaningful interactions, you help to expand our market share by ensuring customers remain loyal and maximize the value received in their experience with PBS.

This is achieved through consistent and engaging communication, while promoting our warm, energetic, inspirational, and collaborative culture in all activities.

From a new business perspective, this role collaborates strategically with senior sales leadership on new business outreach campaigns, including ROI reporting and sales engagement support. We develop plans and execute pre-sales objectives that support our unique sales process.

Finally, we also engage directly with OEM, industry experts, and post-secondary institutions to represent PBS confidently and professionally, ensuring we remain top of mind in non-sales or customer interactions.

Success in this role depends on regular collaboration with the PBS leadership team and our customers and evolving your own personal compass of who we are and what we do, so that you may drive key decisions relating to some of our largest customers and initiatives.

Due to the collaborative nature, and leadership requirements of this role, this is an in-office position based in our Calgary Head Office.

Duties And Responsibilities

• Coordinating Business Communications initiatives with senior leadership across the company, in line with corporate objectives.
• Encourage collaboration, while maintaining ownership of deliverables and negotiating with key decision makers.
• Prioritizing workload and resource requirements and ensuring a balance between Customer/Corporate/New Business Marketing.
• Developing cohesive cross-departmental project or campaign activation plans including goals, objectives, milestones, expected results and recurring reporting.
• Mentoring/Guiding your teams and others on product and corporate messaging (in-line with your deep understanding of dealership process/staff and OEM relations/departmental workflows).
• Making informed tough decisions, and developing plans to help PBS cope with them.
• Tech stack oversight (HubSpot CRM, Pipeline Deals, Wrike Project Management, Synthesia, Adobe and MS365 products).
• Staff Management – Maintain responsibility for multiple sub-teams and directly supervise a group of Managers.
• Mentoring and motivating – focused on a results mindset, growth and development.
• Ensuring cohesive work across multiple departments.
• Adherence to corporate policies.
• Responsible for Brand Image, promoting corporate identity, and reputation management.
• This includes staying aware and engaged in what is going on in the industry and supporting our industry and our post-secondary partners.
• Fiscal accountability for departmental forecasts and budget(s).
• Working closely, and coordinating with various teams in product launches, customer education opportunities, and system use/adoption.
• Our success relies on consistently engaging deeply with our customers on a regular basis. Keeping a keen eye on the industry, and the opportunities ahead. You will need to leverage your past experience in the automotive industry, while exploring emerging technologies and innovative methods to reach our audience.

Qualifications

• Bachelor's degree: MBA preferred.
• 10+ years leading high-performance teams.
• Strong understanding of the Automotive industry; Automotive Management experience is advantageous.
• Proficiency in Microsoft Office 365 (Word/Excel/Teams).
• Results-focused, efficient, tech-savvy, organized and open to new technologies and automation.
• Excellent English communication skills: French is a plus.
• Available to travel 4 weeks/year (USA/Canada).
• Work occasionally Saturday/Sunday if required.

Should you be selected for an interview, you will be contacted via email. Please monitor your junk/spam folder.

PBS is an equal opportunity employer. Accommodations will be provided during the hiring process as required.