Director, Marketing Campaigns and Performance

YMCA BC; New Westminster; On-site; CAD 98,000 - 106,000; Full time

Benefits offered by this job

Vacation and sick time

Gym access at YMCA locations + Y@Home

Extended medical and dental benefits

Training and professional development

Employee assistance program

Reduced childcare rates

Community impact

Job summary

YMCA BC is seeking a Director of Marketing Campaigns and Performance to lead strategic marketing campaigns and drive growth across priority portfolios. You will manage a team of marketers, optimize digital investments, and deliver measurable results aligned with organizational priorities.

The role reports to the Vice President of Marketing and Strategic Partnerships and involves cross-functional collaboration, governance, and data-driven optimization to boost membership, program participation,

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 7–10 years of progressive experience in campaign and digital marketing.
• 2–3 years of leadership experience coaching teams and managing projects.
• Proven success leading multi-channel campaigns from strategy to reporting.
• Strong project management, cross-functional coordination, and budget awareness.
• Expertise in digital marketing, paid media, web analytics, segmentation, and data-driven decisions.
• Experience in nonprofit or fundraising is an asset.
• Must provide 3 references and pass a criminal record check.

Responsibilities

• Lead strategic planning, development, and evaluation of YMCA BC's priority marketing campaigns.
• Establish campaign planning processes, governance, and cross-functional coordination.
• Optimize digital marketing and paid media investments across channels.
• Oversee end-to-end campaign management from discovery to post-analysis.
• Measure performance against marketing metrics and business objectives.
• Lead and develop a team of Marketing Managers.
• Align marketing plans with stakeholders and allocate resources.
• Partner with internal and external vendors to ensure on-time, on-brand delivery.

Skills

Campaign management

Digital marketing

Leadership

Project management

Analytics

Audience segmentation

Data analytics

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Position Title: Director, Marketing Campaigns and Performance

Term: Full-Time, Permanent

Hours: 35 hours per week

Start Date: As soon as possible

Salary: $98,000-$106,000 annually

Reports To: Vice President, Marketing and Strategic Partnerships

• Competitive vacation and paid sick time
• Access to YMCA gym facilities at locations where we maintain physical sites + Y@Home
• Eligibility for Extended Medical and Dental Benefits**
• Training and Professional Development Opportunities
• Extensive Employee assistance program
• Reduced childcare rates and priority placement for YMCA Staff
• Be part of a charitable organization that positively impacts the community

**Some benefits may vary based on employment terms

Nature & Scope:

Reporting to the Vice President, Marketing and Strategic Partnerships, the Director, Marketing Campaigns and Performance provides strategic leadership for YMCA BC's marketing campaigns, with a primary focus on the organization's priority portfolios. The role is accountable for developing and executing integrated marketing strategies that drive membership growth, program participation, fundraising success, and brand awareness while ensuring alignment with organizational priorities and measurable business outcomes.

The Director leads a team of marketing professionals and oversees campaign planning, project management, performance marketing, and analytics functions. Working closely with internal and external partners, the position establishes consistent campaign management processes, optimizes digital marketing investments, and uses data-driven insights to continuously improve marketing effectiveness across the organization.

Major Responsibilities: - in this position, you will:

• Lead the strategic planning, development, execution, and evaluation of YMCA BC's priority marketing campaigns, with a primary focus on the organization's priority portfolios, ensuring campaigns align with organizational goals and deliver measurable results.
• Build and champion a consistent organizational approach to marketing campaign planning and project management across all portfolios, establishing tools, processes, governance, status reporting, and campaign review practices that improve cross-functional coordination and execution.
• Optimize YMCA BC's digital marketing and paid media investments across channels by leveraging performance data, audience insights, and business priorities to maximize return on investment, engagement, lead generation, and conversion outcomes.
• Oversee end-to-end campaign management for priority portfolios, guiding campaigns from discovery and strategic planning through creative development, implementation, launch, monitoring, and post-campaign analysis.
• Measure and evaluate campaign performance against both marketing metrics and business objectives, including audience reach, engagement, lead generation, membership targets, retention, revenue growth, participation levels, and fundraising outcomes, translating findings into actionable recommendations and continuous improvement strategies.
• Lead, coach, and develop a team of campaign-focused Marketing Managers, fostering accountability, collaboration, strong project management discipline, and high-performance execution from planning through delivery.
• Facilitate regular marketing alignment and planning meetings with portfolio leaders and key stakeholders to identify priorities, assess emerging needs, and recommend adjustments to marketing strategies, resources, and investment to support organizational objectives.
• Partner with internal stakeholders and external vendors to ensure marketing campaigns are integrated, audience-focused, delivered on schedule and budget, and aligned with YMCA BC's brand standards and strategic priorities.

Qualification: - you bring:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 7–10 years of progressive experience in campaign and digital marketing, including agency/account management or complex in-house marketing environments.
• 2–3 years of leadership experience, with a proven ability to coach teams, manage projects, and drive results.
• Demonstrated success leading multi-channel marketing campaigns from strategy and planning through execution, optimization, and performance reporting.
• Strong project management skills, including the ability to establish campaign planning processes, manage competing priorities, coordinate cross-functional stakeholders, and deliver multiple initiatives on time and within budget.
• Strong expertise in digital marketing, paid media management, web analytics, audience segmentation, and data-driven decision-making.
• Proven ability to build processes, prioritize competing initiatives, allocate resources effectively, and influence senior stakeholders in a complex organization.
• Experience within a membership-based, participation-driven, nonprofit, charitable, or fundraising environment is considered an asset.
• Successful candidate will be required to provide 3 satisfactory references
• Successful candidates will be required to provide a current and satisfactory Criminal Record check with a Vulnerable sector search issued no later than six (6) months preceding the start date.

About YMCA BC:

By igniting belonging and championing health equity, YMCA BC strengthens the foundations of community. With over 3,000 employees and volunteers, YMCA BC serves 150,000 individuals of all ages, backgrounds and abilities across hundreds of service locations, from the Sunshine Coast to Fort St. John.

As a charity, YMCA BC promotes equitable access to healthier outcomes by providing vital programs and services to help address many of our communities' most pressing social issues, including health and wellness, affordable child care and camps, mental health, employment services and community health.

We believe there is potential inside all of us and envision vibrant, healthy and inclusive communities for all.

YMCA BC is firmly committed to equity, diversity, inclusion, and belonging (EDIB). By taking an intersectional approach to our programs and services, the YMCA is committed to creating spaces and experiences where everyone feels safe, welcome, and like they belong. Learn more at ymcabc.ca.

Application Deadline: October 16th , 2026

YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported. We encourage applications from the diverse communities in which we live and serve, including but not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. We have established policies, procedures, and practices to meet accessibility standards throughout the hiring process. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People Services department.

Thank you for your interest and application.