Director, Marketing – belairdirect Brand, Creative & Social Media Marketing

belairdirect; Montreal; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading insurance company is seeking a Director of Marketing to define brand vision and lead innovative marketing strategies. The ideal candidate will have over 15 years of experience, with a strong background in managing teams and executing campaigns. Bilingualism in English and French is necessary for this role based in Montreal, Quebec.

Qualifications

• At least 15 years of experience in marketing strategy or brand management.
• At least 5 years managing marketing professionals.
• Bilingualism in English and French is required for candidates in Quebec.

Responsibilities

• Define and own the brand vision for the belairdirect.
• Champion go-to-market strategies and actionable roadmaps.
• Lead, coach, and support a high-performing marketing team.
• Communicate effectively across the organization.

Skills

Leadership

Strategic Thinking

Data Analysis

Communication

Problem Solving

Education

Bachelor’s degree in marketing or equivalent

Job description

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Challenging the status quo takes creativity, empathy, and relentless innovation. If you are known to be an exceptional leader who creates more leaders, an experienced Director who has led, guided, inspired and mentored teams of marketing experts, and who keeps challenging what’s possible, this position may be for you!

We are looking for a Director, Marketing to continue to grow the belairdirect brand and market shares across Canada. This person will lead the short, mid- and long-term brand strategy, and will define and execute the game plan to grow brand awareness and consideration.

Customer-obsessed, the person we look for is a leading marketer recognized for their strategic thinking, capacity to leverage data to drive innovation and to rally people around a common mission: winning consumers’ hearts.

Ready to help us define the future of belairdirect and outperform the market together?

What You’ll Do Here

1. Define and own the belairdirect brand vision: In collaboration with your team members, peers and partners, you will set and execute the long-term vision and strategy for belairdirect brand to attract Canadians' attention, drive consideration, action, and advocacy.
2. Champion go-to-market strategies: Support your team and partners in translating the vision into an actionable roadmap and develop an integrated plan to launch new products, services, and offerings to Canadians and customers. Lead a team that delivers breakthrough strategies and campaigns, leveraging internal marketing experts and external partners, analyzing campaign performance, market & customer insights, and data sources to push our marketing strategy forward.
3. Lead, coach, and support a high-performing and engaged team: Mentor and inspire a team of advertising, brand, social media, content, and creative experts. Help them develop leadership skills, champion marketing projects, and advocate for diversity and inclusion. Assist your team in identifying and focusing on high-value initiatives balancing innovation, market opportunities, and business needs.
4. Collaborate with team members within Marketing and across the company: Work closely with Marketing peers and build strong relationships across the organization and with external partners to ensure a cohesive and impactful brand approach.
5. Communicate to stakeholders across the organization: Build relationships with peers, internal partners, and executives. Communicate your roadmap, potential impacts of brand decisions, and work collaboratively to improve cross-funnel performance. Proactively address business challenges and stakeholder needs, recommending solutions and influencing decision-making.

What You Bring To The Table

• Inclusive leader with experience managing and motivating diverse marketing teams and partners.
• Strategic, goal-oriented, with a track record of developing high-performing marketing campaigns and initiatives.
• Excellent communicator with strong emotional intelligence, able to connect with various target audiences.
• Entrepreneurial spirit, growth mindset, and problem-solving skills using innovative strategies.
• Open-minded and positive leadership style, responsible for successes and setbacks, energized by challenges and change.
• Comfortable in a fast-paced environment, capable of balancing multiple viewpoints and coordinating multiple actors.
• Passionate about customer experience and the impact of marketing on their journey with the brand.

What You Have

• At least 15 years of experience in marketing strategy, growth marketing, and brand management.
• At least 5 years managing marketing professionals, including managers.
• Bachelor’s degree in marketing, administration, product management, design, or equivalent experience.
• Strong data-driven and analytical curiosity within the marketing ecosystem.
• Bilingualism in English and French is required for candidates in Quebec.
• No Canadian work experience required, but must have authorization to work in Canada.

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Click here to review other important information about the hiring process, including background checks, internal candidates, and eligibility to work in Canada.

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Sales

Industries: Insurance

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