Director, Marketing and Communications (12 Month Contract)

Choice Properties; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading company in real estate investment seeks a Director of Marketing & Communications for a one-year contract. The role involves managing marketing strategy, supervising a team, and ensuring effective communications across platforms. Ideal candidates will possess substantial experience in digital marketing and team leadership, contributing to the company's growth and brand presence.

Qualifications

• 5+ years in senior marketing and communications leadership roles.
• 2+ years supervisory experience.
• Proven experience with brand promotion at national scale.

Responsibilities

• Lead execution of the marketing and communications roadmap.
• Manage two direct reports, providing coaching and development.
• Oversee media relations and communications during crises.

Skills

Digital marketing

Leadership

Strategic communication

Cross-functional collaboration

Vendor management

Content strategy

Education

Post-secondary education in Business or Marketing

Job description

Location:

22 St. Clair Avenue East, Toronto, Ontario, M4T 2S5

The Director, Marketing & Communications will be responsible for managing two specialists, as well as overseeing external and internal communications, media relations, brand strategy, investor-facing content, and marketing support for events and sponsorships. They will be a key partner in the implementation of our 3-year marketing and communications plan, ensuring associated organizational business objectives are met and reporting on progress to senior leadership. This role is suited for a strategic and creative hands-on professional and people leader with deep expertise in corporate communications, digital marketing, executive communications, brand and reputation management, cross-functional collaboration, vendor management, and executive communications. This role is pivotal in shaping our brand’s presence and ensuring cohesive messaging across all platforms.

This is a one-year contract position to cover a maternity leave, reporting to the Vice President, Sustainability and Placemaking.

Responsibilities:

• Lead execution of the marketing and communications 3-year roadmap, ensuring alignment with strategic and operational goals
• Manage two direct reports (Marketing Specialist and Corporate Communications Specialist), providing coaching, approvals, and ongoing professional development
• Explore and pilot AI applications to improve content creation, reporting, and team efficiency
• Manage media and government relations in collaboration with third-party PR agencies including outreach to municipal stakeholders, preparing executives for interviews, public engagements, and providing media statements
• Direct the organization’s social media strategy and calendar (LinkedIn and Instagram) with a goal of increasing engagement and followers
• Lead content updates and design enhancements for the corporate website ensuring AODA compliance and integration with internal systems
• Oversee marketing support for events and sponsorships including campaign strategy, content and promotional materials development, signage, and multimedia assets
• Support the development and distribution of investor communications including reviewing content within news releases and investor materials such as quarterly reports to unitholders and our annual ESG report
• Oversee internal communications including intranet management and President & CEO’s bi-weekly internal newsletter
• Serve as the communications lead for business continuity and crisis response planning
• Set and adhere to channel-specific criteria (e.g. sponsorship, award submissions, social media content pillars) to maximize ROI
• Develop performance dashboards for initiatives and present insights to senior leadership on a quarterly basis
• Oversee branding and updating of brand guidelines and templates
• Execute on brand building pilots (e.g. executive profiling and media training, marquee property branding)
• Develop best practices and policies for the marketing and communications function

Qualifications:

• Post-secondary education in Business, Marketing, or related field
• Minimum 5 years in a senior marketing and communications leadership role with a successful track record in building and leading high-performing teams measured against KPIs
• Minimum 2 years supervisory experience, working with team members of diverse levels of experience
• Proven experience supporting brand and asset promotion at a national scale, ideally across a broad portfolio
• Demonstrated expertise in digital marketing, social media and content strategy, PR and creative agency relations, and brand positioning
• Exceptional writing, editing, and strategic communication skills across audiences
• Familiarity with investor communications, governance practices, and crisis communication planning is an asset
• Adept at cross-functional collaboration and vendor management
• Strong critical thinking and problem-solving skills with a positive ‘can-do’ attitude
• Flexible with the capacity to adapt to existing workplans as well as chronicle any emerging projects for hand-off following term
• Highly organized with an ability to work in a fast-paced and deadline-driven environment
• Real Estate industry experience is a strong asset

About Choice Properties:

Choice Properties Real Estate Investment Trust is an owner, manager and developer of well-located retail and commercial real estate across Canada. Choice Properties' portfolio spans approximately 65 million square feet of gross leasable area and consists of over 700 properties primarily focused on supermarket-anchored shopping centres and stand-alone supermarkets.

Choice Properties’ strategy is to create value by enhancing and optimizing its portfolio through accretive acquisitions, strategic development and active property management. Choice Properties' principal tenant is Loblaw Companies Limited, Canada's largest retailer. Choice Properties' strong alliance with Loblaw positions it well for future growth.

A commitment to continuous learning and development is a strong part of our culture.

Choice Properties REIT recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and employees with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Number of Openings:

1

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