Director, Marketing Analytics

Kensington Tours; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Kensington Tours is seeking a Director of Marketing Analytics to lead the analytics function for the Growth team. This role involves shaping marketing data strategy, leading a team, and driving growth initiatives across client acquisition and retention using data analytics and storytelling.

Qualifications

• 10+ years in marketing analytics, growth strategy, or performance marketing.
• Strong analytical and leadership skills.
• Exceptional storytelling and communication skills.

Responsibilities

• Build & lead the Marketing Analytics function.
• Champion the use of data for strategic decision making.
• Measure full-funnel performance across channels.

Skills

Communication

Storytelling

Collaboration

Analytical thinking

Problem Solving

Leadership

Education

10+ years in marketing analytics or related field

Tools

SQL

Google Analytics

HubSpot

Looker

Tableau

Power BI

Job description

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.

We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands – Tours, Cruises, Villas, Yachts, Jets, and Air – their expertise powers our steadfast promise: See the world, differently.

We are hiring a Director of Marketing Analytics—a net new role that is integral to driving forward our performance portfolio across client acquisition and retention. This is an ideal opportunity for someone who thrives on solving business problems with data, enjoys collaborating across departments, and brings insight to life through compelling stories and engaging presentations.

Reporting into the VP of Growth, this leader will shape how marketing data is used to guide investment, track performance, and unlock business value. They’ll lead enterprise-wide initiatives related to media performance, funnel optimization, lead strategy, and portfolio growth—including development of business cases, benefit realization, and tracking key performance indicators (KPIs).

What You’ll Do:

Build & Lead the Marketing Analytics Function

• Establish a high-performing analytics function for the Growth team—including tools, processes, and reporting frameworks.
• Champion the use of data to inform both long-term strategy and near-term performance management.
• Lead and mentor a team of analysts with a strong focus on business impact, clarity, and curiosity.
• Drive strategic growth initiatives across client acquisition, retention, and funnel health—developing business cases and monitoring impact realization over time.
• Develop cohesive, long-term lead strategy recommendations grounded in enterprise value, customer insights, and economic viability.
• Deliver compelling narratives through data visualization, dashboards, and storytelling that influence decisions across executive, sales, and product teams.
• Measure full-funnel performance across channels (paid media, CRM, SEO, website) and design frameworks to assess campaign ROI, channel mix efficiency, and customer lifetime value.
• Lead experimentation and testing frameworks—A/B testing, incrementality analysis, attribution modeling, and media mix modeling.

Be a Cross-Functional Leader

• Serve as a thought partner across Marketing, Sales, Finance, and Executive teams.
• Align cross-departmental inputs into actionable business strategies with clear measurement.
• Bring a design-thinking approach to problem solving, always focused on business outcomes and customer experience.

What You Bring

• 10+ years in marketing analytics, growth strategy, or performance marketing; ideally in high-growth or data-driven organizations.
• A transformational and analytical leader with a proven record of delivering customer-centric solutions through data and business acumen.
• Exceptional communication and storytelling skills—comfortable presenting to executives and influencing a wide range of stakeholders.
• Advanced skills in SQL and analytics tools (e.g., Google Analytics, HubSpot, Looker, Tableau, Power BI).
• Deep understanding of marketing measurement frameworks (CPL, CAC, ROAS, LTV, attribution, MMM).
• Experience with lead routing, scoring, and sales-marketing funnel alignment a strong asset.
• Strong collaboration mindset—comfortable leading through influence in a matrixed organization.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

We thank all candidates for their interest however only those selected for an interview will be contacted.

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