Director, Marketing

Give and Go Prepared Foods; Vaughan; On-site; CAD 70,000 - 110,000; Full time

Job summary

Join a dynamic and growing company that values respect, quality, and open communication. As a leader in the food manufacturing industry, you will guide a talented team of marketing professionals to develop innovative product strategies and manage their lifecycle. This role offers the opportunity to shape the marketing vision, implement effective strategies, and drive growth through collaboration across departments. If you're a strategic thinker with a passion for marketing and a desire to make a significant impact, this is the perfect opportunity for you to thrive and grow in a supportive environment.

Benefits

Competitive Benefits

Work-Life Balance

Learning and Growth Opportunities

Qualifications

• 7+ years of marketing experience with a focus on product launches.
• 5+ years of leadership experience managing marketing teams.

Responsibilities

• Lead marketing innovation and oversee brand strategies.
• Develop annual business plans based on market insights.

Skills

Strategic Thinking

Product Management

Market Analysis

Leadership

Communication

Education

University Degree in Marketing

Degree in Business or Related Field

Tools

Marketing Software

Project Management Tools

Job description

Give & Go Prepared Foods Corp. is a proud member of the Mondelēz family. We are a leading, and growing, North American manufacturer of baked goods for over 30 years. If you're looking for a company that will provide you with opportunities for career growth and development, while working with an energetic team with deeply ingrained values of respect, direct and open communication, quality, and accountability, we’d love to have you join our team. Our Consumer Brands: two-bite brand, including two bite-brownies, Kimberley's Bakeshoppe, Mason St. Bakehouse, and The Worthy Crumb Pastry Co.

It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part of our growth and extraordinarily bright future!

Job Overview:

Responsible for leading a team of Marketing Professionals to develop product category strategies and manage products throughout their product lifecycle, gathering and prioritizing product requirements, defining the product vision, and working closely with sales, engineering, finance, quality assurance, and operations to deliver winning products that support the company’s overall strategy and goals.

Key Responsibilities:

1. Provide input to and contribute to the execution of the company’s long-term plan (LTP) within the Marketing department.
2. Lead the marketing innovation process for the Give & Go thaw & sell bakery business, identifying new products to refresh existing categories, leveraging in-market insight and Ad Hoc research.
3. Oversee the brand strategies and ensure consistent execution across the marketing mix.
4. Work with your reports to build an activity-based budget with departmental leads regarding the management of marketing initiatives.
5. Develop fact-based annual business plans leveraging category insights and consumer trends, identifying key issues with cross-functional groups.
6. Implement marketing strategy and identify cost-effective and actionable solutions to serve Marketing business needs.
7. Lead, coach, and develop personnel including providing feedback and conducting formal evaluations, to ensure having the right resource skills, competencies, and expertise to meet department and agreed-upon business objectives of the company.
8. Provide leadership and coaching to Product Management staff regarding marketing strategies and product development.
9. Work with the Marketing Team to create required documents and translate requirements into functional specifications for hand-over to internal and/or external technical teams and subject matter experts.
10. Identify and develop needed policies and procedures for specific Marketing processes in a clear, concise, and easily understood manner.
11. Support product and packaging development and assist with R & D trials and experiments.
12. Continue to evolve Give & Go’s social media strategy and corporate website.
13. Seek to understand the competitive landscape and establish plans to address competitive challenges.

Recipe for Success:

1. Completion of university degree in Marketing, Business, or a related field of study.
2. Minimum 7 years of marketing experience, launching new products from concept to execution.
3. Minimum 5 years of leadership experience managing a marketing staff.
4. Seeking a strategic thinker with the ability to analyze complex situations, anticipate challenges, and develop innovative solutions that align with our company goals.
5. Preferred 10 years’ marketing experience within the Food Manufacturing industry.

What We Offer:

1. Our values of Quality, Direct Communication, and Respect mean something.
2. As we grow, we are committed to preserving our diversity & culture that is unique, people-focused, and core to our success at every size.
3. Learning and growth; we are working to create an environment where sharing new ideas, experimenting, and learning from each other is strongly encouraged.
4. Competitive benefits, along with work-life balance!

Interested and qualified candidates are invited to apply directly. Give and Go is committed to providing equal employment opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact us at [e-mail], citing "AODA" in the subject line, along with your request and contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.