Director, Marketing

Alloy Automation is an integration development platform used by the likes of Amazon, Typeform, Xero, Best Buy, and many others to launch SaaS integrations at lightning speed. As the number of SaaS applications grows, integrations are more in-demand than ever, but most SaaS companies still build integrations in-house, a painful and slow process. We replace these outdated practices and help companies take their mind off integrations in order to focus on their core mission.

As our Director of Marketing, you'll be responsible for growing and leading the marketing function to drive our growth, build and maintain pipeline across our Flow and Embedded offerings and create a repeatable motion to continue this trajectory throughout this year and beyond.

What You'll Be Doing

• Align marketing strategies with revenue goals and own the marketing contribution to sales pipeline and revenue.
• Collaborate with leadership to set revenue targets and ensure marketing efforts are directly tied to sales outcomes, including lead generation, pipeline acceleration, and deal closure.
• Create a strong feedback loop with sales and product to iterate on the learnings for ads, copy, messaging, positioning, etc. Observe performance and incorporate into future programs.
• Contribute to pipe gen as an IC (with 1 developer advocate focusing on technical content) to oversee and ensure successful execution of campaigns to drive inbound leads from our website (targeting FinTech, Commerce, and B2B SaaS companies) with technical buyer personas, as well as enterprise leads from events, field marketing, and ABM programs.
• Build strong marketing ops foundation for the team to accurately understand and predict performance and attribution.
• You’ll be intimately familiar with the psychology of Product, Engineering, IT and Partnerships leaders as buyer personas to create effective marketing strategies to attract and convert these audiences.
• You’ll stay up to date on market trends and what would capture user attention to drive Alloy’s brand presence and positioning as a leader in our market, and stand out in a crowded landscape.

• Successful track record owning and exceeding pipeline and/or revenue targets with clear attribution and influence from marketing programs they’ve implemented, ideally for a technical B2B SaaS product and been a first marketer/first marketing leader.
• Have marketed technical products before to both nontechnical and technical buyers, and ideally with past experience selling to CIOs, Directors of IT, VPEs, and VP Product across multiple verticals.
• 10+ years experience managing and tactically deploying strategies in (but not limited to) field marketing, events, SEO, social, paid search, and demand gen.
• Can see the big picture while skilled enough to run all of marketing (and hire for it), not just one piece.
• Exceptional leader who’s great at hiring, onboarding, coaching, helping the team grow, and getting them excited to go fast.
• Able to juggle and not just bring ideas to the table but execute on it in the earlier days.