director, marketing

Fit-Plans Inc.; Montreal; On-site; CAD 70,000 - 120,000; Full time

Job summary

A leading advertising and public relations agency in Montreal is seeking a director of marketing. The role involves analyzing market data, managing marketing campaigns, and overseeing staff development in a fast-paced environment. Ideal candidates will have strong negotiation skills, relevant certifications, and a proven track record in project management.

Qualifications

• Experience in project management and marketing
• Familiarity with digital marketing tools and strategies.
• Strong interpersonal and communication skills.

Responsibilities

• Analyze market research data to improve business strategies.
• Direct marketing campaigns and evaluate communication strategies.
• Train and manage staff, ensuring effective project execution.

Skills

Negotiation

Distribution

Creative

Client focus

Project coordination

Communication

Education

Google AdWords Certification

Tools

Final Cut Pro

MS Excel

MS Word

MailChimp

Google Drive

Job description

• Advertising, marketing and public relations agency
• Business
• Private company, corporation or industry

Budgetary responsibility

• $100,001 - $500,000

Tasks

• Analyze market research data to improve business decisions or activities
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization's Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Train staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Co-ordinate special publicity events and promotions
• Prepare sports, literary, performance or other contracts
• Supervise office and volunteer staff

Certificates, licences, memberships, and courses

• Google AdWords Certification

Computer and technology knowledge

• Final Cut Pro
• Microsoft Visio
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Mac OS
• Tablet computer
• Google Drive
• Lightspeed
• LinkedIn
• MailChimp
• Electronic mail

Area of work experience

• Project coordination

Area of specialization

• Business analysis
• Project management
• Advertising
• Communications
• E-commerce
• Market research
• Marketing
• Brand management

Specialization/experience (business sales and services)

• Negotiation
• Distribution

Transportation/travel information

• Valid driver's licence

Work conditions and physical capabilities

• Fast-paced environment
• Work under pressure

Own tools/equipment

• Computer

Personal suitability

• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Interpersonal awareness
• Reliability
• Creativity
• Accountability
• Are you available for shift or on-call work?
• Are you available for the advertised start date?
• Are you currently legally able to work in Canada?
• Do you have previous experience in this field of employment?
• Do you have the above-indicated required certifications?

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