Director Marketing

Acuity Brands, Inc.; Brossard; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading industrial technology company based in Brossard seeks a seasoned professional to lead their events strategy across the Americas. The role demands a track record in event planning, strategic communication, and requires bilingual proficiency in French and English. The ideal candidate will possess at least 10 years of relevant experience, focusing on event project management within B2B contexts. This position offers an exciting opportunity to impact marketing initiatives in a dynamic environment.

Qualifications

• At least 10 years of relevant experience.
• Experience with 360 marketing strategies is a plus.
• Experience in B2B marketing for various company sizes.

Responsibilities

• Develop and maintain a long-term event strategy for the Americas.
• Lead planning and execution of events, managing logistics, budgets, and engagement.
• Ensure events are integrated into marketing campaigns.

Skills

Bilingual communication

Event project management

Strategic communication

Problem-solving

Organizational skills

Education

Bachelor’s degree in communications, marketing or related field

Job description

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We use technology to solve problems in spaces, light, and more to come… for our customers, communities, and planet.

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We design, manufacture, and market products and services that make a difference in people’s lives, through our segments: Acuity Brands Lighting and Lighting Controls (ABL) and the Intelligent Spaces Group (ISG).

Positioned at the intersection of sustainability and technology, our innovations help save energy and reduce carbon emissions. We grow through developing new products and services, including lighting, controls, building management solutions, and location-aware applications.

Reporting to the VP of Global Customer Marketing and Communications, you will help develop and implement the events strategy for AIS across the Americas.

We seek a self-motivated, solutions-oriented individual with a passion for branding, who can collaborate with marketing, product, sales, R&D, and design teams to align with business objectives.

The ideal candidate is experienced, bilingual, and skilled in complex, fast-paced environments. You should have a proven track record in developing and executing event strategies, multi-channel communication plans, and brand positioning.

You must demonstrate big-picture thinking and operational leadership, with professionalism to work closely with senior leadership and understand their priorities. Strong writing skills, strategic communication understanding, and a desire for a multifaceted role are essential. You should be a dedicated team player with a strong work ethic, ready to contribute meaningfully.

Key Tasks & Responsibilities

• Develop and maintain a long-term event strategy for the Americas.
• Lead planning and execution of events, managing logistics, budgets, and engagement.
• Organize external events like tradeshows, roadshows, and partner conferences.
• Ensure events are integrated into marketing campaigns.
• Create communication and marketing strategies aligned with company goals.
• Leverage publications, social media, and online advertising for event promotion.
• Coordinate with marketing teams on sales and digital materials.
• Set targets and KPIs to evaluate success.
• Monitor project pipelines, budgets, and implement improvements.
• Manage suppliers and ensure timely deliverables.
• Supervise and evaluate the communications team in the Americas.
• Foster a productive environment for team growth.
• Stay updated on event management trends and innovate accordingly.

Skills and Minimum Experience

• At least 10 years of relevant experience.
• Bachelor’s degree in communications, marketing, or related field.
• Extensive experience in event project management.
• Experience with 360 marketing strategies is a plus.
• Experience in B2B marketing for various company sizes.
• Experience with technically complex products is an asset.
• Bilingual in French and English to serve clients in Canada and the USA.

Candidate Qualities

• Excellent communication skills.
• Proactive, problem-solver, capable of working under tight deadlines.
• Ability to handle pressure in dynamic environments.
• Strong editing, planning, and organizational skills.
• Research and analytical skills for compelling messaging.
• Collaborative team player with interpersonal skills.
• Self-starter with a quick learning curve and a positive attitude.
• Energetic, with a strong sense of urgency.
• Willingness to travel across the Americas and occasionally EMEA.

LI-AP1

We value diversity and are an equal opportunity employer. All qualified applicants will be considered without regard to race, color, age, gender, sexual orientation, gender identity, ethnicity, disability, pregnancy, religion, veteran status, genetic information, or any other characteristic protected by law.

Accommodation for Applicants with Disabilities: We are committed to providing reasonable accommodations during the application process. Contact us at [phone] for assistance, specifying the accommodation needed.

Unsolicited resumes from third-party agencies will not be compensated and will be considered property of Acuity Inc. Resumes submitted through agencies must be authorized by our HR department.

Knowledge of French is required for positions in Quebec to communicate effectively with colleagues and suppliers. French training is provided to those who need it.

Job Segment: Machinist, Event Marketing, Sustainability, Project Manager, Manufacturing, Marketing, Energy, Technology, Bilingual

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