Director, Market Segments

Rogers Business; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Rogers Business seeks a Senior Director of Consumer Marketing responsible for leading market segments and enhancing customer value propositions. You will leverage your extensive marketing leadership experience to drive profitability and ensure customer satisfaction. Join an innovative team focused on creating a positive impact on communities and customers.

Benefits

Competitive salary & annual bonus

Flexible health and dental benefits

Paid time off for volunteering

Wellness Programs

Qualifications

• 10+ years marketing leadership experience.
• Proven track record of accountability in product execution.
• Exceptional ability to influence stakeholders.

Responsibilities

• Define and own consumer market segments.
• Deliver household profitability through differentiated value propositions.
• Advocate for customers in business planning.

Skills

Leadership

Negotiation

Customer Insights

Marketing Strategy

Interpersonal Skills

Education

Marketing / Business Administration Degree

MBA

Job description

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We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who We Are Looking For

The Sr Director Consumer Marketing is responsible for bringing the entire household value proposition together across the entire suite of products that keep our customers connected and entertained delivering household profitability through preference, differentiation and superiority claims in compelling value propositions that resonate with our core consumer segments.

What You’ll Do

• Defines & Owns consumer market segments and the consumer household value proposition, and the evolution of both.
• Responsible for deep customer insights, grounded in segmentation, and the corresponding value proposition for each customer segment informing Brand, Channels, Digital, Growth
• Marketing and Base Marketing to bring the whole home storyline to life. Partners with same to ensure that the consumer value propositions come to life in all aspects of GTM.
• Owns the customer experience throughout the consumer value prop journeys.
• Delivers on household profitability through the differentiation of our value propositions.
• Own and deliver a differentiated value propositions beyond price that converge the consumer benefits of both wireless and residential for the customer.
• Owns the positioning and GTM strategy for new consumer whole home value propositions.
• Be the advocate and voice of customers to provide intelligent strategies to shape overall business plans and customer journeys.
• Collaboratively with product, contributes consumer segment strategies to the annual business plan encompassing the product and innovation roadmap to win in the year and beyond.

What You Bring

• 10+ Years marketing leadership experience in Consumer Technology, Consumer Packaged Goods or Financial services
• Strong operator mindset with the ability to understand and influence across the drivers of the P&L
• Proven track record demonstrating a high degree of autonomy, accountability and relevant technical expertise in the execution of complex new products, strategic interpretation, key business drivers, and knowledge management.
• A proven ability to challenge status quo, think outside the box, and come to the table with creative solutions to problems everyday
• Demonstrates an understanding of situational leadership; coupled with the ability to adopt different leadership styles depending on the situation
• Exceptional ability to persuade, convince and negotiate with influence in order to support objectives
• Team Leader with proven ability to achieve results that meet both the short and long term business objectives
• Coaching, Development and People Management experience
• Strong communication and interpersonal relationship skills with internal clients and external partners / stakeholders.
• Reflect a high degree of professional initiative, entrepreneurial spirit, and willingness / ability to operate effectively both on a team and independently
• Marketing / Business Administration Degree and MBA preferred

What’s in it for you?

We Believe In Investing In Our People And Helping Them Reach Their Potential As Valuable Members Of Our Team. As Part Of Our Team, You’ll Have Access To a Wide Range Of Incredible Resources, Growth Opportunities, Discounts, And Perks, Including

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts : Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Rogers First : priority in applying to internal roles of interest
• Wellness Programs :
• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity :
• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days work best for you!

If you are selected to move forward in the recruitment process, here is what you can expect :

A 15-minute phone screen with your recruiter, an interview with VP of the team. Best of luck!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule : Full time

Shift : Day

Length of Contract : Not Applicable (Regular Position)

Travel Requirements : Up to 10%

Background Check(s) Required : Criminal Record and Credit Check

Posting Category / Function : Marketing & Product Management

Requisition ID : 323854

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes : Corporate

Location : Toronto, ON, CA

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Product Management and Marketing

Telecommunications

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