Director, Intelligence & Insights , Citizen Relations

pluscompany; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Director of Intelligence to lead reporting and measurement efforts in a vibrant Toronto office. This hybrid role is crucial for driving new business pitches and managing a talented team of analysts. The successful candidate will leverage advanced analytics to enhance marketing strategies and provide actionable insights. The company fosters a culture of innovation and continuous learning, offering a dynamic work environment that values individuality and creativity. Join a forward-thinking agency that is committed to making a meaningful impact in the world of consumer brands.

Benefits

Generous Vacation

Flexible Work Hours

In-house Learning & Development

Comprehensive Mental Health Support

Team Social Events

Work from Anywhere Policy

Private Wellness Room

Dogs Allowed

Dedicated Play Room for Families

Maternity Leave Top Up Program

Qualifications

• 7-10 years of experience in data analytics and business intelligence.
• Expert in SQL and Python for data analysis and automation.
• Proficiency in Tableau and Looker for reporting.

Responsibilities

• Lead and mentor a team of analysts for effective data analysis.
• Develop comprehensive reporting frameworks using analytics tools.
• Collaborate with teams to create data-driven pitches and proposals.

Skills

Data Analysis

Business Intelligence

Consumer Insights

Communication Skills

Team Management

Presentation Skills

Education

Advanced degree in business or statistics

Tools

Tableau

Looker

Google Analytics

SQL

Python

GCP

BigQuery

Snowflake

Social Listening Tools

Job description

Citizen Relations is an international public relations agency with a global presence. We create meaningful moments and impactful change that the world needs to see, authentically influencing brands into conversations in a way that matters.

Our POV is simple. Consumers of all kinds have evolved - they are more informed and more sceptical than ever before. In order to make a connection, you have to find common ground between people and your company and what you stand for. When you do it right, you earn their attention and actions and a changed perspective, behaviour or attitude. And this approach has worked, allowing us to get results for some of the biggest brands in the world - and win some awards along the way.

Summary:

We partner with our clients to grow their brand and positively impact culture. The Intelligence & Insights (I&I) team is the research, reporting and measurement arm of Citizen Relations. Our team is composed of Analysts & Research professionals dedicated to understanding consumer behaviour and brand performance through a modern earned media lens. The successful candidate will report directly to the VP, Intelligence & Insights.

Citizen Relations, a global communications agency specializing in consumer brands, is seeking a Director of Intelligence to lead our reporting & measurement efforts in our Toronto office. This hybrid role will be pivotal in driving new business pitches, managing a team of analysts, and leveraging advanced analytics approaches to enhance marketing and communication strategies.

Key Responsibilities:

1. New Business Support: Collaborate with cross-functional teams to develop compelling pitches and proposals, integrating data-driven insights to win new business opportunities.
2. Team Management: Lead and mentor a team of analysts to ensure effective data analysis, reporting, and strategic insights delivery. Foster a culture of continuous learning and innovation within the I&I team.
3. Reporting and Analytics Leadership: Develop and implement comprehensive reporting frameworks using tools like Tableau and Looker. Ensure seamless integration of data from various sources to provide actionable insights that align with client objectives and drive meaningful impact. Familiarity with web, search, social, and media analytics is a must.
4. Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA): Understand MMM and MTA methodologies to measure campaign effectiveness and inform strategic decisions, ensuring that our communications strategies are data-driven and impactful.
5. Consumer Research: Conduct social listening and broader consumer research to identify trends, and inform marketing strategies, ensuring our work is rooted in current consumer behavior.
6. Team Collaboration: Work closely with account teams, creative departments, and strategy teams to ensure data-driven decision-making across all client programs.
7. Innovation and Technology: Stay updated on emerging trends in AI, predictive analytics, and measurement tools to continuously enhance our intelligence offerings.

Key Qualifications:

• Advanced degree in business, statistics, or other relevant field is an asset.
• 7-10 years of experience in data analytics, business intelligence, and research preferably within a digital marketing or media agency.
• Proficiency in Tableau, Looker, and Google Analytics.
• Expert in SQL & Python for data analysis and automation.
• Familiarity with social listening tools (Talkwalker, Brandwatch, or equivalent) and consumer research methodologies (survey design, advanced analytics analysis, etc…).
• Familiarity with tools like GWI, Vividata, MRI Simmons, etc.
• Experience with GCP, BigQuery & Snowflake.
• Excellent communication and presentation skills to convey complex data insights to senior executives and non-technical stakeholders.
• Strong experience in successfully identifying consumer insights that lead to driving positive business impact.
• Proven people management skills with the ability to mentor and guide a team of analysts and researchers.
• Strong business leadership experience.

What’s in it for you:

We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients.
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions.
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays.
• Agency summer days (exact policy differs per campus and agency).
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport.
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices).
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans:

• In-house learning & development sessions and annual career and growth conversations.
• Access to internal network of opportunities across all agencies.
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s).

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on May 12, 2025.

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Citizen Relations, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

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