Director, Integrated Marketing

illumin; Toronto; Hybrid; CAD 75,000 - 115,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Integrated Marketing to shape and execute innovative marketing strategies. In this pivotal role, you will lead multi-channel campaigns, drive lead generation, and ensure brand consistency while leveraging data to inform decisions. This is a unique opportunity to make a significant impact on the company's growth and brand presence. If you are a results-driven marketer with a passion for collaboration and innovation, this position offers the chance to thrive in a fast-paced, evolving environment. Join a team that values creativity and empowers its members to drive change and success.

Benefits

Flexible work environment

Meal credit for in-office days

Free massage every eight weeks

Comprehensive benefits package

Life and AD&D insurance

Long-term disability insurance

Prescription coverage

Dental and vision coverage

Mental health services

Professional health services

Qualifications

• Proven track record in senior marketing roles with successful campaign leadership.
• Strong collaboration skills with internal and external stakeholders.

Responsibilities

• Lead the development and execution of multi-channel marketing campaigns.
• Drive lead generation through effective go-to-market strategies.
• Collaborate with teams to ensure brand consistency across channels.

Skills

Marketing Strategy

Digital Marketing

Content Marketing

Social Media Marketing

Lead Generation

Data Analysis

Collaboration

Adaptability

Education

Bachelor's Degree in Marketing or related field

Master's Degree in Business Administration

Tools

CRM Software

Analytics Tools

Job description

Who we are

At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for digital journey planning, execution, and reporting. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the digital buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.

We are at a pivotal moment, evolving into a customer led company with a team of over 230 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what’s possible in journey advertising.

Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.

Who we need

Reporting to the SVP Marketing, we are hiring a new Director, Integrated Marketing. As the new Director, Integrated Marketing, you will be at the heart of our marketing strategy, responsible for crafting and executing multi-channel campaigns that align with our vision and goals. This is a hands-on leadership role where you will collaborate with teams across illumin to uncover insights for developing marketing and branding strategies for existing and new products. You will build and help execute cohesive, high-impact marketing plans that engage our target audience and drive measurable results.

This is a full-time, hybrid opportunity working Tuesdays and Thursdays in our downtown Toronto office. Our headquarters are located within minutes of St. Andrew and Union subway stations.

What's in it for you?

Impact. As the first Director of Integrated Marketing at illumin, you will have the autonomy to set the vision, strategy, and execution plan, directly impacting our brand and business growth. You will work directly with the illumin platform and an in-house Ad Operations team to develop data-driven campaigns, optimize performance, and execute impactful, cross-functional marketing campaigns.

Professional growth. You want to grow - your skills, your influence, your career. We push the limits to improve and to reach our full potential, individually and as a company. We are committed to building the strengths of our team. You will be supported by your manager and have access to professional development opportunities. Your accountabilities, learning opportunities, and scope for ownership and career growth will rapidly expand as we continue to step up to meet the increased value and shifting needs for AdTech.

How you will make an impact:

• Lead integrated marketing campaigns. You will develop and execute multi-channel initiatives that combine creative, digital, event, and content elements, ensuring alignment with illumin’s business objectives.
• Drive lead generation. You will identify the best go-to-market strategies, integrating events, paid media, SEM, and organic channels to maximize lead generation and pipeline growth.
• Collaborate across teams. You will work closely with creative, event, and product marketing teams to develop and execute cohesive digital campaigns.
• Ensure brand consistency. You will maintain a high standard of brand integrity across all marketing channels.
• Leverage market intelligence. You will stay ahead of industry trends, customer behaviors, and competitor movements to shape marketing strategies.
• Use data to drive decisions. You will track campaign performance, assess ROI, and refine strategies based on analytics.
• Align marketing efforts with business goals. You will collaborate with senior leadership, sales, and product teams to ensure marketing initiatives drive measurable business outcomes.
• Own content strategy and execution. You will work with the Content and PR Manager to shape the content calendar and guide campaign messaging.
• Champion the illumin brand. You will act as a brand advocate internally and externally, representing illumin at industry events.

What you bring:

• Expertise in marketing strategy and execution. You have a proven track record in senior marketing roles, leading successful campaigns across digital, content, and social media marketing.
• A hands-on, results-driven approach. You bring a ‘can-do’ execution mindset and are not afraid to roll up your sleeves.
• Strong collaboration and leadership skills. You build trusting, collaborative relationships with internal and external stakeholders.
• A proactive, adaptable mindset. You work fast and effectively in a dynamic environment.
• A passion for growth and innovation. You stay ahead of industry trends, always looking for new and innovative ways to improve marketing performance.
• The interpersonal skills. You are a self-starter with a ton of energy and enthusiasm.

What else should you know about us?

We are undergoing a transformative shift. We are embracing change and the opportunities that come with it, empowering every illumineer to innovate, experiment, and bring forward new ideas.

We are a broad and diverse team, but we all share a passion for success, a drive to do more, and a love of creating connections.

To support a healthy work-life balance, we offer a flexible work environment, a meal credit for your in-office days, and a free massage with an RMT in-house every eight weeks. That is in addition to our comprehensive benefits, which include life, AD&D, long-term disability insurance, and coverage for prescriptions, dental, vision, mental health, and professional health services.

Apply now

If you want to seize the opportunity to impact a company and influence an industry, and you have 70% of what we are looking for, apply now.

What you can expect from our interview process:

• A virtual interview with a Senior Talent Advisor.
• A virtual interview with the SVP of Marketing.
• An in-person interview with key members of the leadership team.

illumin is firmly committed to diversity within its community and welcomes applications from all qualified candidates.