Director, Integrated Marketing

kensingtontours; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Kensington Tours in Toronto is seeking an experienced Integrated Marketing specialist to turn annual business goals into campaigns across Villas, Yachts, Expeditions and Private Client products.

You will plan and execute customer-centred campaigns, establish KPIs, build sales enablement tools, and collaborate with marketing operations, creative teams and line-of-business stakeholders to drive measurable leads and bookings.

Qualifications

• 10 years in digital, CRM, webinars, social and experiential ideally in luxury or travel.
• Direct experience building sales enablement tools or collateral that drove measurable business results.
• A track record of managing campaigns against clear KPIs and adjusting course based on performance.
• Comfort managing multiple campaigns and stakeholders at once, with strong attention to detail and brand.
• Entrepreneurial and collaborative approach with agile mindset.

Responsibilities

• Campaign Planning & Lead Generation: Plan, build and execute customer-centric campaigns across Kensington Villas, Yachts, Expeditions and Private Client products, supporting annual lead generation goals.
• Sales Enablement & Business Results: Build sales collateral and tools to convert leads to bookings with a customer-focused, efficient approach.
• Content & Community: Produce relevant content across social, video, CRM, webinars and experiential to drive engagement and leads.
• Cross-Team Collaboration: Work with marketing operations, creative team and channel leads to maximize business impact and reflect product priorities.

Skills

Digital marketing

CRM

Lead generation

Campaign management

Content marketing

Tools

AI tools

Job description

Kensington delivers the world's most personal travel experiences. We bring to life each client's desire to travel in a way that's tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses - Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

To learn more about Kensington, visit kensingtontours.com .

This is a hybrid role with the expectation of 2-3 days a week in office, located in Downtown Toronto.

The Opportunity

Kensington's Integrated Marketing team drives brand, content storytelling, community engagement and lead generation as a cohesive effort across all products. This role joins the team, turning the annual business and marketing goals into campaigns and sales enablement programs that deliver measurable business results, collaborate across marketing and Kensington's lines of business teams to ensure that we are collectively driving results across our marketing channels and introducing custom campaigns when needed.

What You’ll Do

Campaign Planning & Lead Generation

Plan, build and execute customer-centric campaigns across Kensington Villas, Yachts, Expeditions Kensington Private Client and support launching new travel products for our affluent audience, against annual lead generation goals.

Establish KPIs and report against lead generation and engagement goals, using data-driven analytics to drive optimizations and pivots as a true business partner to the line of business teams.

Sales Enablement & Business Results

Build sales collateral and tools that support converting leads to travel bookings in an approach that is thoughtful and considerate for our customers and as efficient as possible.

Partner with sales teams to identify where marketing can remove friction and accelerate the path from lead to booking.

Content & Community

Partner with the creative and marketing owned channel teams to produce relevant and compelling content across social media, video, CRM, webinars and experiential, to drive community engagement, education and leads.

Cross-Team Collaboration

Work collaboratively with marketing operations, creative team, the marketing channel leads to ensure we drive the most effective business impact leveraging these always on programs and ensure we are true to the Kensington brand.

Partner with business stakeholders across Kensington's products to ensure integrated plans reflect each product's priorities.

How Success Is Measured

Success is measured by your contribution to direct-to-site organic leads, lead-to-booking conversion and cost effectiveness, social and webinar engagement, alongside the measurable impact of your sales enablement work on bookings and revenue.

What You’ll Bring

10 years in digital, CRM, webinars, social and experiential ideally in luxury or travel.

Direct experience building sales enablement tools or collateral that drove measurable business results.

A track record of managing campaigns against clear KPIs and adjusting course based on performance.

Comfort managing multiple campaigns and stakeholders at once, with strong attention to detail and brand.

Confident thinker and doer with an entrepreneurial and collaborative approach.

Experience in leveraging AI to streamline marketing efforts and build efficiency.

Comfort with performance data and reporting against clear KPIs.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and additional compensation tied to business and individual performance.

The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. #LI-Hybrid

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace