Director, Insights & Measurement

Plus Company; Toronto; Hybrid; CAD 95,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Generous vacation

Wellness program

Dogs allowed

Job summary

Plus Company in Toronto is seeking a Director, Insights & Measurement to lead advanced media attribution, experimentation, and business science efforts.

You will own MMM, MTA, and lift study frameworks, translate statistical outputs into strategic narratives, and guide multi-million-dollar budget optimizations for CMOs and CFOs. This role blends hands-on analytics with senior leadership mentoring in a hybrid work environment.

Qualifications

• 6+ years of professional experience in marketing science, econometrics, data science, or advanced media analytics.
• 3+ years designing attribution models (MMM/MTA) and designing lift/incrementality experiments.
• Direct experience in a Media Agency, AdTech firm, or marketing consultancy preferred.

Responsibilities

• Own the design and validation of MMM, MTA, and lift/incrementality frameworks.
• Architect randomized tests, geo-lift studies, and other experiments to establish true incrementality.
• Translate complex outputs into clear strategic recommendations and budget optimization guidance.
• Lead and mentor a team of analysts and data scientists.

Skills

Marketing science

Econometrics

Data science

Advanced analytics

Leadership

Tools

MMM

MTA

Lift studies

Job description

Who We Are

At Plus Company Media, we thrive at the crossroads of creativity, strategy, and innovation. As part of a global network of 26 agencies, we connect brilliant talent with iconic brands to craft media solutions that spark conversations and deliver results. Our collaborative energy fuels bold ideas, empowers growth, and ensures we stay ahead in an ever-evolving media landscape. Working with us means tapping into a vibrant ecosystem where your expertise shines brighter and your impact reaches further.

Transparency matters to us. For this role you can expect a salary between $95,000-$120,000 annually, depending on experience. This is for a new vacancy.

Role Description

As the Director, Insights & Measurement, you will be the primary analytical mind and strategic architect behind our advanced media attribution, experimentation, and business science methodologies. This role is designed for a heavyweight statistician and media measurement expert who thrives on solving the "what worked and why" for major brands.

While you will collaborate closely with our dedicated internal Data Engineering and Infrastructure teams—who build and maintain our cloud pipelines—you will own the frameworks, model designs, and causal inference methodologies. You will act as a senior leader, serving as the crucial bridge who translates complex statistical outputs (like MMM, MTA, and lift studies) into high-level strategic narratives and multi-million-dollar budget optimization recommendations for modern CMOs and CFOs.

• Location: Toronto
• Core Focus: 70% Attribution Methodology & Experimental Design; 30% Client Consulting, Narrative Strategy & Team Mentorship.

Key Responsibilities

Advanced Attribution & Econometric Modeling

• Methodology Ownership: Lead the theoretical design, validation of custom Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), and customer Path-to-Conversion frameworks.
• Unified Measurement Strategy: Champion a "Unified Measurement" approach, combining macro-level MMM econometric trends with micro-level digital attribution signals to give clients a singular source of truth.
• Advanced Feature Engineering & Design: Determine the data requirements, adstock transformations, and saturation curve variables needed for accurate modelling, directing data engineers on how to prepare these schemas.

Experimentation & Causal Inference

• Testing Frameworks: Architect randomized control trials (RCTs), matched-market tests, and geo-lift studies to establish true incrementality and validate marketing models.
• Model Calibration: Use test-and-learn results and lift studies to continuously calibrate and ground MMM/MTA models, stripping out correlation and proving true causal media ROI.

Client Consulting & Strategic Storytelling

• Strategic Translation: Turn highly complex mathematical outputs, coefficient shifts, and statistical variances into clear, visual, and highly compelling business recommendations.
• Budget Optimization: Guide clients on optimal media mix scenarios, flighting strategies, and cross-channel budget reallocations based on model predictions.
• New Business & Growth: Serve as the measurement subject matter expert during high-profile agency pitches, articulating our advanced attribution capabilities to prospective client stakeholders.
• Team Mentorship: Direct and mentor a growing team of media analysts and marketing scientists, cultivating deep methodological expertise and client-ready presentation skills.

Qualifications & Requirements

Experience

• 6+ years of professional experience in marketing science, econometrics, data science, or advanced media analytics.
• 3+ years of experience specifically focused on designing and running attribution models (MMM/MTA) and designing lift/incrementality experiments.
• Strongly Preferred: Direct experience working within a Media Agency, AdTech firm, or marketing consultancy.

What’s in it for you:

We Value The ‘whole You’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.

• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.

• Maternity leave top up program.

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Plus Company what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Plus Company, you become part of a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

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