Senior Analyst, Data Infrastructure , Cossette Media

Cossette Inc.; Toronto; On-site; CAD 65,000 - 85,000; Full time

Benefits offered by this job

Flexible benefits and wellness

Hybrid work model

Generous vacation

Mental health support

Maternity leave top up

Job summary

Cossette Media is seeking a data architect to bridge complex big data environments with actionable media strategy. You will support the Measurement and Data Infrastructure teams, handling SQL data transformation, advanced measurement modeling (MMM), and AI project deployment.

You will partner with stakeholders to design KPI frameworks, build client dashboards, and ensure data integrity across pixels, GTM/Adobe Launch, and URL tracking. Strong SQL, cloud, and visualization skills are essential.

Qualifications

• Minimum 2+ years of experience in data analytics in a media or digital marketing environment.
• Proven SQL database design, coding, and maintenance experience.
• Cloud fluency with Google Cloud Platform (BigQuery, Cloud Storage, Firebase).
• Experience with ETL/ELT tools (e.g., Supermetrics, FiveTran).
• Experience with web analytics tools (GA4, Adobe Analytics) and tag management systems (GTM, Adobe Launch).
• Strong data visualization portfolio (Looker Studio, Tableau, Power BI).
• Solid understanding of statistics (regressions, correlation) and basic Python or R.

Responsibilities

• Translate business goals into KPI frameworks and measurement plans for multi-channel campaigns.
• Extract, filter, and aggregate complex datasets using SQL and assess automation feasibility.
• Build dashboards using Looker Studio, Tableau, or Power BI to tell data-driven stories.
• Manage pixel implementation, tag management, and URL parameter tracking for data integrity.
• Support development of MMM and incremental lift studies to measure media impact.
• Assist in AI initiatives and data infrastructure improvements for clients and teams.

Skills

SQL

Data analytics

Data visualization

Python or R

Stakeholder comms

Proactive thinking

Cloud platforms

Tools

BigQuery

Cloud Storage

Firebase

GTM / Adobe Launch

Looker Studio

Tableau

Power BI

Job description

Location: Toronto, ON (Hybrid)

Salary Range: $65,000 – $85,000 CAD

Position Type: Full-Time

Because working at Cossette Media means tapping into unparalleled creative energy. It means joining the agency that wins more new clients than anyone else and boasts the most enviable and exciting list of proprietary innovations in Canada. It means being surrounded by smart, passionate people with a burning passion for their work. It means accelerating your professional growth and feeling truly trusted. In short, working at Cossette Media means feeling like you're reaching another level.

The Role

We are seeking a technical, detail-oriented Data Architect to work with the Measurement team in order to bridge the gap between complex big data environments and actionable media strategy. Supporting the Data Infrastructure team, you will manage SQL-based data transformation, develop advanced measurement models (including MMM), and assist in deploying cutting-edge AI projects.

Responsibilities

• Measurement Strategy: Partner with stakeholders to translate business goals into robust KPI frameworks and measurement plans for multi-channel media campaigns.
• Data Engineering & Extraction: Extract, filter, and aggregate complex datasets using SQL. You will assess system capabilities and workflows to determine the feasibility of automated reporting solutions.
• Visualization & Insights: Build and maintain high-impact client dashboards using internal and external tools like Looker Studio, Tableau, or Power BI. You'll turn raw data into visual stories with custom graphs.
• Digital Architecture & Tracking: Ensure data integrity by managing pixel implementation, tag management (GTM, Adobe Launch), and URL parameter tracking (UTMs).
• Statistical Modeling: Assist in the development and maintenance of Media Mix Models (MMM) and incremental lift studies to quantify true media impact.
• AI & Innovation: Support the development of AI agentic workflows and database solutions that drive efficiency for both internal teams and external clients.
• Quality Assurance: Conduct rigorous data audits and quality control to ensure 100% accuracy in client deliverables.
• Other duties may be assigned to meet the needs of the client, the team, and the company.

Qualifications

• Minimum 2+ years of experience in data analytics. Experience within a media agency or digital marketing environment is strongly preferred.
• Proven experience in SQL database design, coding, and maintenance.
• Cloud Fluency. Experience with Google Cloud Platform (BigQuery, Cloud Storage, Firebase) is highly desirable.
• Working knowledge of ETL/ELT tools (Supermetrics, FiveTran…)
• Proficiency with web analytics tools (Google Analytics 4, Adobe Analytics) and Tag Management systems (GTM, Adobe Launch).
• Visualization Expertise. Strong portfolio in data visualization (Looker Studio, Tableau, Power BI…)
• Modeling & Math. Strong foundational understanding of statistics (regressions, correlation, significance testing) with working knowledge of Python or R preferred.
• A proactive mindset with the ability to present complex technical ideas to non-technical stakeholders.

Preferred Skills/Experience:

• Familiarity with AI implementation, including chatbots and agentic workflows.
• Experience in front-end or back-end web development with working knowledge of JavaScript, HTML and CSS.
• Understanding of GCP Vertex AI, Cloud Functions, Dataform.

What’s in it for you

We Value The ‘whole You’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

We're humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We'll reach out directly to those we'd like to meet for an interview.

To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette Mediawhat it is—and we wouldn't have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette Media, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we're made of. A whole network of them.