Director Growth Marketing, North America

Medium; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading Fintech company in Toronto is seeking a Director of Growth Marketing to develop and execute marketing strategies for new customer acquisition. Responsibilities include leading demand generation initiatives, optimizing the marketing funnel, and collaborating with sales and product teams. Candidates should possess 8+ years of B2B marketing experience and a strong background in digital marketing channels. This full-time position offers a hybrid work setup.

Benefits

Competitive salary

Health insurance

Retirement plans

Flexible work options

Generous time-off policies

Qualifications

• 8+ years of B2B marketing experience focused on demand generation.
• Proven success in pipeline and revenue growth in North America.
• Deep expertise in digital marketing and marketing automation.

Responsibilities

• Own the North American growth marketing strategy.
• Plan and execute integrated omnichannel campaigns.
• Analyze campaign performance with regular KPI reporting.

Skills

B2B marketing experience

Demand generation

Digital marketing channels

Analytical skills

Communication skills

Tools

HubSpot

Marketo

Salesforce

Job description

Overview

Caseware is one of Canada's original Fintech companies, leading the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 languages. Over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles.

Director of Growth Marketing – North America you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Chief Marketing Officer, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.

This is a full-time, permanent position.

Location: This position is available to all applicants eligible to work in Canada and residing in Toronto, Ontario. This is a hybrid role, working from office 3 days a week from our Downtown, Toronto office.

What you will be doing:

• Own the North American growth marketing strategy with a focus on new business acquisition.
• Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).
• Develop ICP and key personas for region to architect efficient and effective buying journeys.
• Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
• Localize global campaigns and messaging to resonate with North American audiences.
• Manage regional marketing budget and allocate spend across channels for maximum ROI.
• Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
• Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
• Stay current on competitive landscape, industry trends, and regional regulations.

What you will bring:

• 8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.
• Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
• Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).
• Strong analytical skills and experience with performance reporting and attribution models.
• Excellent communication and cross-functional collaboration skills.
• Experience in the accounting or audit industry is a plus, but not required.

What’s in it for you:

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
• We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
• Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
• We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.

About Caseware

Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams collaborate, innovate, and build upon our existing suite of products. With a customer-focused mindset, we are shaping the future of audits, financial reporting, and financial data analytics.

With a recent strategic investment from Hg Capital in 2020, Caseware is in its next major growth phase as we double down on the people and products that have made Caseware successful to date.

One of Caseware's core values is Many Voices, One Team. We are dedicated to building diverse teams in an equitable and inclusive way. We welcome candidates of all backgrounds. If you require accommodations or have questions during the process, please e-mail our People Operations team at [e-mail].

Background Check:

Any candidates successful in obtaining an offer will need to complete a background check through Certn.co, typically including Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from background checks via Certn.co.

Security and Fraud:

Caseware takes the security of candidates seriously. All legitimate communication from us will come from @caseware.com addresses and our positions are listed on reputable job boards and our website. We will NEVER ask for payment or financial information. If you receive an unsolicited offer, proceed with extreme caution.