Director, Growth Marketing

The Logic Careers; Toronto; Hybrid; CAD 89,000 - 120,000; Full time

Job summary

A media company based in Canada is seeking a Director of Growth Marketing to lead growth strategies across various revenue streams. The successful candidate will optimize the customer journey and lead marketing initiatives to drive audience engagement. A minimum of 5 years in growth marketing is required, along with strong analytical and communication skills. This position offers flexibility to work remotely with occasional travel to headquarters in Toronto.

Benefits

Competitive compensation package

Comprehensive benefits plan

Professional development opportunities

Qualifications

• 5 years of experience in growth marketing or audience development, ideally within a media business.
• Strong understanding of performance channels, content monetization, and audience segmentation.
• Excellent analytical, communication, and copywriting skills.

Responsibilities

• Lead marketing strategies for funnel growth from awareness to retention.
• Develop pricing models and lifecycle marketing campaigns.
• Optimize paid acquisition channels.

Skills

Digital Marketing

B2B Sales

Customer Segmentation

Marketing Automation

Lead Generation

Social Media Management

Tools

HubSpot

Google Ads

Mailchimp

Job description

The Logic is now accepting applications for a full-time director of growth marketing (M3-level band) to join its growing corporate team.

We are an independent made-in-Canada digital media company founded in 2018 with the belief that Canadians will pay for great journalism. Combining exclusive news in-depth reporting insightful analysis and smart curation we confront the critical questions that shape this countrys economic future. We are headquartered in Toronto with bureaus in Vancouver Calgary Ottawa and Montreal.

Were looking for an experienced growth marketer to lead The Logic s marketing strategies across consumer corporate sponsorship and event revenue streams to increase awareness and top-of-the-funnel referrals optimize conversions and retain engaged users. The successful candidate understands the science of growth marketing has a revenue mindset and a deep curiosity for the customer journey.

Reporting to the COO and collaborating closely with the senior leadership team this role can be remote but requires occasional travel to The Logic s Toronto headquarters for strategic planning and team collaboration (minimum 35 times per year).

This is a unique opportunity to help shape the next phase of The Logic s growth tapping into new audiences and broadening the impact of The Logic s journalism.

What youll do :

• Lead The Logic s funnel growth strategy from awareness to acquisition and retention identifying improvements in the user journey testing messaging placements and promotions to drive funnel performance
• Develop pricing models and promotional campaigns across consumer and B2B channels that support both acquisition and retention goals
• Develop lifecycle marketing campaigns from acquisition to retention across email web and app to nurture user engagement boost retention and deepen audience loyalty
• Oversee creative development copywriting packaging and distribution of marketing assets; ensure all campaigns are on brand and aligned with business objectives
• Own and optimize paid acquisition channels including Google Ads and LinkedIn and identify new opportunities for experimentation
• Collaborate with product and analytics team to test and improve key performance metrics
• Manage and mentor a cross-functional team in executing growth and promotional strategies

Who you are :

5 years of experience in growth marketing digital acquisition or audience development ideally within a subscription-based or media business

Candidates with relevant transferable skills and experience should still apply!

Strong understanding of lifecycle marketing performance channels content monetization and audience segmentation

Proven ability to design and execute growth strategies that drive measurable results

Experience with marketing and CRM tools (Mailchimp Piano HubSpot Google Ads or similar platforms)

Excellent analytical communication and copywriting skills

Strong project management abilities; able to balance multiple priorities and cross-functional stakeholders

Strategic thinker who is hands-on and thrives in a fast-paced collaborative environment.

You have a passion for journalism

Benefits of working at The Logic :

Competitive compensation package with generous paid time off and equity options

Comprehensive benefits plan including parental leave top-up fertility coverage dental vision HSA EAP and more

Professional development opportunities

Work arrangements at The Logic :

The Logic is pleased to provide work arrangements through which employees can produce their best work. We are a distributed team and work remotely across Canada. For team members in Toronto and Ottawa The Logic offers office space for in-person work meetings etc.

To apply please submit the following :

Your resume

A cover letter showing us how your work experience and skills would be an asset to The Logic

Not sure youre qualified Please apply anyway. We look for talent not lines on a resume and we are committed to building an inclusive environment.

Applications are due by August 18 at 5PM ET but will be reviewed on a rolling basis. Apply early!

If you have questions please contact .

The Logic is committed to inclusiveness equity and accessibility. If you require accommodations at any step of the application or interview process please contact . Accommodations may include but are not limited to : alternative methods of communication providing a detailed what to expect or modified interview process. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required.

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 89739 - 119653