Director, Go To Market

AutoTrader.ca; Ontario; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading company in the automotive marketplace is seeking a Go-To-Market Director to lead strategic planning and execution of GTM initiatives. The role involves ensuring alignment between product, marketing, sales, and operations to drive customer acquisition and revenue growth. Candidates should possess significant experience in GTM strategy, particularly within digital platforms or automotive technology, and demonstrate strong leadership and collaboration skills.

Benefits

Gym discounts

Employee assistance programs

Virtual wellness events

Training budgets

3% pension match

Income protection

Competitive salary

Annual bonus

Qualifications

• 8+ years in GTM strategy or commercial planning.
• Proven success in launching products with measurable outcomes.
• Experience in customer acquisition and market penetration.

Responsibilities

• Develop and own GTM strategies for new product launches.
• Collaborate with Product and Engineering teams for feature delivery.
• Define and track GTM success metrics.

Skills

Strategic vision

Sales alignment

Campaign management

Cross-functional collaboration

Data-driven decision-making

Education

MBA or similar advanced degree

Job description

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync, and Dealertrack Canada. AutoTrader.ca (also known as AutoHebdo.net in Quebec) offers the largest inventory of new and used cars in Canada, receiving over 25 million monthly visits. AutoSync is the largest and fastest-growing dealer and OEM software provider in Canada, offering a suite of connected automotive software solutions including: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage, and TRFFK. Dealertrack is Canada's largest automotive financing portal, facilitating over 6.5 million credit applications annually. Collateral Management provides a comprehensive, managed technology solution for industry insight and collection strategies to maximize recovered funds, ensuring compliance across jurisdictions. Visit tradercorporation.com to learn more.

TRADER Corporation's parent company, AutoScout24, is the largest pan-European online car marketplace with over 2 million listings and more than 43,000 dealer customers. AutoScout24 enables users to find, finance, buy, subscribe, and sell new and used cars, motorcycles, and commercial vehicles, serving over 30 million users monthly across several European markets.

We are seeking a candidate experienced in leveraging AI, including Generative AI (GenAI), to enhance engineering productivity, automate repetitive tasks, and optimize workflows. The candidate should demonstrate the ability to integrate AI-driven solutions into daily work processes such as code generation, debugging, reviews, documentation, and decision support to improve team efficiency. A proactive approach to exploring and implementing AI tools that foster innovation and streamline development is highly valued.

Position Overview:

The Go-To-Market Director will lead strategic planning, execution, and optimization of GTM initiatives across the automotive marketplace, ensuring alignment between product, marketing, sales, and operations to drive customer acquisition, market penetration, and revenue growth.

Key Responsibilities:

1. Strategic GTM Leadership

• Develop and own GTM strategies for new product launches, enhancements, and market expansion.
• Translate company-wide objectives into cross-functional GTM roadmaps.
• Lead product penetration campaigns to accelerate adoption and engagement.
• Manage customer acquisition programs across channels and segments.

2. Cross-functional Execution

• Collaborate with Product and Engineering teams to ensure feature delivery aligns with GTM milestones and customer needs.
• Partner with Marketing to define positioning, messaging, content, and campaign strategies.
• Coordinate with Sales for enablement, pipeline development, and lead conversion.
• Conduct quarterly sales planning to align activities with targets and revenue goals.

3. Performance Management

• Define and track GTM success metrics such as product adoption and revenue impact.
• Use market insights, CRM data, and analytics to improve GTM execution.
• Provide regular performance updates and strategic recommendations to leadership.

Qualifications:

Required:

• 8+ years of experience in GTM strategy, growth, or commercial planning within marketplaces, digital platforms, or automotive tech.
• Proven success in launching and scaling products or services with measurable outcomes.
• Experience leading customer acquisition and market penetration campaigns.
• Deep understanding of sales planning, budgeting, and cross-functional leadership.

Preferred:

• Experience in Automotive Marketplaces industry.
• Knowledge of subscription, lead generation, or advertising monetization models.
• MBA or similar advanced degree in business, strategy, or marketing.

Key Competencies:

• Strategic vision and commercial acumen.
• Sales and revenue alignment.
• Campaign management and execution.
• Leadership and influence.
• Cross-functional collaboration.
• Data-driven decision-making.

What’s in it for you…

We support work-life balance with benefits such as gym discounts, employee assistance programs, virtual wellness events, training budgets, and internal development programs. We also offer financial benefits including a 3% pension match and income protection, along with a competitive salary and annual bonus.