Director, Global Marketing & Sales Enablement

Husky; Bolton; On-site; CAD 150,000 - 185,000; Full time

Job summary

Husky Technologies in Bolton, Ontario, is seeking a strategic Director/GM, Global Marketing & Sales Enablement, to define and drive the global brand, lead B2B marketing and demand generation, and advance sustainability advocacy.

You will deliver market intelligence, actionable insights, and improve global sales effectiveness while partnering with executive stakeholders to translate market insights into measurable growth.

Qualifications

• Progressive leadership in global B2B marketing or similar.
• Experience building brand strategy and market leadership in industrial/manufacturing sectors.
• Proven ability to translate market insights into commercial outcomes.

Responsibilities

• Own global brand strategy and market positioning across markets.
• Develop B2B marketing programs to generate leads and opportunities.
• Lead sustainability advocacy and industry engagement initiatives.
• Develop executive-level content and strategic narratives for top accounts.
• Improve sales productivity through enablement and CRM adoption.

Skills

Global marketing

Brand strategy

Sales enablement

Market intelligence

Executive stakeholder influence

Education

Bachelor’s degree in Marketing/Business/Engineering

MBA or advanced degree (asset)

Tools

CRM platforms

AI-enabled tools

Job description

Job Description

Id: 21681

Type: FullTime

Husky Technologies TM a company with a strong foundation built on innovation, close customer relationships, a strong sense of community and a unique culture and values. We are looking for people with the inspiration and talent to develop with us as we pursue our ambitious growth strategy.

Husky Technologies TM offers a wealth of opportunity for personal growth and development. Most importantly,Husky Technologies TM offers an opportunity to work with – and be challenged by – a team of great people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a company taking on new challenges and for the right people this means exceptional career development opportunities, the chance to be part of a team that is the best in the world at what we do and the experience that comes from working in an environment that demands constant transformation and innovation.

Husky Technologies TM Canadian manufacturing facilities and global headquarters are located in Bolton, Ontario on a large, beautiful campus located just 20 minutes north of Toronto’s Pearson International Airport. Features include a fitness and wellness center, intramural sports activities, on-site cafeteria, and clean, state-of-the-art manufacturing facilities with outstanding safety records. We offer a great work environment and competitive total compensation package, including above market retirement savings plan and market competitive group benefits.

Husky Technologies TM is an exciting company with tremendous potential. We have a great team and great expectations. If you are attracted to bold goals, believe in uncompromising honesty, support mutual respect, care about environmental responsibility, have a passion for excellence and a desire to make a positive contribution – then we want you to join theHusky Technologies TM team!

The Director / GM, Global Marketing & Sales Enablement is responsible for defining and driving Husky's global brand strategy, leading B2B marketing and demand generation, advancing sustainability advocacy and industry engagement, delivering actionable market intelligence, and improving global sales effectiveness.

Reporting to the EVP, Sales & Marketing, this leader will strengthen Husky's market position and industry influence, build an integrated commercial support function, and connect market insights, customer engagement, and sales capabilities to deliver measurable business growth.

Key Responsibilities

1. Global Brand Strategy, Marketing & Industry Advocacy

• Own Husky's global brand strategy, positioning, identity, and differentiation, ensuring a compelling and consistent presence across markets and customer touchpoints.
• Develop and execute global B2B marketing programs that generate qualified leads and commercial opportunities through digital channels, integrated campaigns, account-based marketing, trade shows, and customer events.
• Lead Husky's sustainability advocacy and industry engagement strategy, partnering with industry associations, customers, and value-chain stakeholders to advance science-based understanding of plastics, address misconceptions, and promote responsible use, recycling, and circularity.
• Represent Husky's perspectives in relevant industry initiatives and advocacy programs, strengthening its reputation as a credible technology leader and constructive voice in sustainability discussions.
• Establish metrics to evaluate brand strength, marketing contribution to pipeline, and the reach and effectiveness of advocacy initiatives.
• Lead a centralized market intelligence and research capability serving Sales, Product Line Management, Strategy, Investor Relations, and executive leadership.
• Deliver actionable insights on market trends, competitive dynamics, customer needs, sustainability-related market developments, and emerging growth opportunities.
• Support strategic planning, market prioritization, product portfolio decisions, and commercial growth initiatives.
• Establish systematic approaches to market research, competitive intelligence, and voice-of-customer analysis.

3. Strategic Customer Engagement & Sales Enablement

• Lead the development of executive-level content and strategic narratives for Top-to-Top (T2T) customer meetings, supporting senior leadership and strategic account engagement.
• Develop high-impact sales enablement content, including value propositions, product and solution presentations, competitive positioning, case studies, and customer value tools.
• Partner with Sales, Product Line Management, and Engineering to ensure differentiated, consistent, and customer-focused messaging.
• Equip global commercial teams with the content, knowledge, and capabilities required to engage customers effectively and win business.

4. Sales Effectiveness & Commercial Excellence

• Partner with Sales leadership to improve sales productivity, commercial processes, opportunity management, and overall sales effectiveness.
• Drive adoption of sales methodologies, CRM capabilities, digital tools, and AI-enabled solutions to strengthen commercial execution.
• Develop scalable approaches to sales training, onboarding, best-practice sharing, and continuous improvement of capability.
• Establish performance metrics and improvement initiatives focused on sales efficiency, conversion rates, win rates, and commercial productivity.

Leadership & Experience

The successful candidate will be a strategic, commercially oriented leader with proven experience in global brand management, complex industrial B2B marketing, market intelligence, and sales enablement.

Experience engaging industry associations, building external partnerships, and shaping industry narratives around sustainability, circularity, or related topics is highly desirable.

The role requires strong business acumen, the ability to lead global multidisciplinary teams, and the credibility to influence executive stakeholders while translating market insights and brand strategy into measurable commercial outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field; MBA or other advanced business degree considered an asset
• 10+ years of progressive leadership experience in global B2B marketing, brand strategy, commercial excellence, or sales enablement within a complex industrial, manufacturing, technology, or capital equipment environment
• Demonstrated success developing and executing integrated marketing strategies that drive brand growth, lead generation, customer engagement, and measurable commercial results across global markets.
• Proven experience leveraging market intelligence, competitive insights, and voice-of-customer research to influence business strategy, portfolio decisions, and growth initiatives.
• Strong track record leading cross-functional and global teams, influencing executive stakeholders, and driving adoption of sales methodologies, CRM platforms, digital tools, and AI-enabled solutions to improve sales effectiveness.

Vacancy: Replacement

Pay Range: $150,000.00 - 185,000.00

Husky Technologies TM offers a competitive compensation and benefits package and excellent opportunities for growth and advancement. We are committed to equal employment opportunity and respect, value and welcome diversity in our workplace. Husky Technologies TM also values being a great place to work and strives to maintain a safe workplace. Accordingly, Husky Technologies TM conditions all offers of employment on satisfactory completion of background checks.

Husky Technologies TM is committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the member of the Talent Acquisition team in a timely fashion ofany disabilities that requires accommodation measures in order to enable you to be assessed in a fair and equitable manner.

Information received relating to accommodation measures will be addressed confidentially.

No agency or telephone inquiries please.