Director, Global Brand Strategy

Sun Life Québec; Montreal; On-site; CAD 105,000 - 180,000; Full time

Job summary

A leading company in the financial services sector seeks a Director of Brand Strategy based in Canada, Montreal. The ideal candidate will oversee the alignment of brand strategy with business objectives and enhance long-term brand equity. With a focus on leadership and strategic brand management, this role offers a chance to make a significant impact within the organization while contributing to a supportive workplace culture committed to diversity and inclusion.

Benefits

Supportive working environment

Flexible work options

Sabbatical Program

Inclusive culture

Qualifications

• 10+ years of experience in brand strategy or corporate brand management.
• Deep expertise in brand architecture and portfolio strategy.
• Global brand strategy and multi-market brand architecture exposure.

Responsibilities

• Lead the development and refinement of the corporate brand strategy.
• Define and manage a comprehensive brand architecture.
• Translate strategic brand positioning into actionable frameworks.

Skills

Brand architecture

Strategic leadership

Analytical thinking

Communication skills

Influence skills

Education

Bachelor's degree in Marketing

MBA or relevant advanced degree

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description :

Reporting to the AVP Global Brand & Marketing, we’re looking for a strategic leader to serve as our Director of Brand Strategy, with a sharp focus on brand strategy and architecture. This role will oversee the implementation of our brand framework to align with our business goals, unifies our portfolio of brands, and supports building long-term brand equity. You’ll be the steward of our corporate brand’s strategic foundation— who we are, how we show up, and how our various brands and offerings connect under one clear, compelling identity.

What will you do ?

• Lead the development and ongoing refinement of the corporate brand strategy, ensuring it reflects our vision, values, and market positioning.
• Define and manage a comprehensive brand architecture that organizes and aligns our brand portfolio—corporate, product, and sub-brands.
• Translate strategic brand positioning into actionable frameworks and tools for internal and external use.
• Partner with executive leadership to ensure business strategy and M&A activity informs brand strategy and go-to-market plans.
• Serve as the strategic brand lead in cross-functional initiatives (e.g., rebrands, product launches, global expansions).
• Establish governance models and processes to ensure consistent brand application across all touchpoints and business units.
• Conduct brand equity research and competitive audits to inform strategic decisions and measure brand health.
• Guide brand naming, messaging, and identity systems in collaboration with creative and content teams.
• Oversee strategy and management of the global employee brand site.
• Provide direction on trademark management and oppositions, working closely with Legal Counsel.

What do you need to suceed ?

• 10+ years of experience in brand strategy or corporate brand management, ideally in complex, matrixed organizations.
• Deep expertise in brand architecture, positioning, and portfolio strategy.
• Demonstrated success leading brand transformation or evolution initiatives.
• Strong analytical and conceptual thinking, with the ability to translate abstract ideas into structured frameworks.
• Excellent communication and influence skills—comfortable working across senior leadership and multiple functions.
• Bachelor's degree in Marketing, Brand Strategy, Business, or related field; MBA or relevant advanced degree preferred.
• Experience working with or within brand strategy consultancies.
• Global brand strategy and multi-market brand architecture exposure.
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

What's in for you ?

• Supportive working environment, culture of collaboration, high performance teams.
• The opportunity to move along a variety of career paths with amazing networking potential.
• We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential.
• Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years.
• We are proud to be on the 2024 Best Workplaces in Canada list by Great Place to Work.
• In 2025, Sun Life ranked among the top 100 most sustainable global corporations by Corporate Knights for the 16th consecutive year, leading Canadian insurers.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to [emailprotected] .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range :

105,000 / 105 000 - 180,000 / 180 000

Job Category : Marketing

Posting End Date : 15 / 06 / 2025

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Financial Services and Insurance

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Director Strategy • Montreal, Montreal (administrative region), Canada