Director Field Sales, Western Canada Sales Langley, BC

Canada Bread - Bimbo; City of Langley; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player seeks a dynamic Director of Field Sales to drive growth and optimize market strategies in Western Canada. This role involves leading a high-performing sales team, developing customer relationships, and ensuring exceptional execution of in-store programs. The ideal candidate will have a proven track record in sales leadership within the consumer packaged goods sector and possess strong strategic planning skills. Join a company recognized for its commitment to innovation and employee growth, where your contributions will help shape the future of beloved brands across Canada.

Benefits

Training and Development Opportunities

Career Advancement

Innovative Work Environment

Employee Recognition Programs

Qualifications

• 10+ years of sales experience with 5+ years in leadership roles.
• Strong knowledge of Canadian retail landscape and sales channels.

Responsibilities

• Lead sales strategy execution for Western Canada to exceed targets.
• Build and manage a high-performing sales team focused on results.

Skills

Sales Leadership

Team Management

Customer Relationship Management

Strategic Planning

Data Analysis

Negotiation Skills

Communication Skills

Education

Bachelor’s degree in business, sales, or marketing

Tools

Sales Technology Platforms

Job description

About Us!

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, like Dempster's, Villaggio, POM, Bon Matin, Stonemill, Natural Bakery, Takis, Thomas', Little Bites, Vachon, Hostess and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our values are the foundation of our success, and we’re looking for associates who share our commitment to excellence.

Hiring Requirements:

Bimbo Canada reaches 50,000 points of sale through various distribution models, including independently operated Direct to Store (DSD) routes, direct ship, third party distributors, cross-dock/customer warehouse, and others. The Transformation & Sales Optimization department within Bimbo Canada is responsible for our go-to-market strategy to ensure we bring our products and services to the market in a way that’s targeted to customer segments, value proposition, sales channels, and cost effectiveness, with the objective of ensuring we can consistently exceed the expectations of each customer and achieve our business objectives.

As the Director of Field Sales for Western Canada, you will play a critical role in shaping and executing the regional sales execution strategy. You will be responsible for driving volume and revenue growth, expanding market share, and optimizing the in-store presence of Bimbo Canada's beloved brands and products. Leading a high-performing sales team, you will collaborate with key internal and external stakeholders to achieve strategic goals and deliver exceptional field execution.

This position demands a strong leader with a proven track record in customer sales, field sales, team management, and customer relationship development within the consumer packaged goods (CPG) industry. You will ensure our products are visible and well-executed in retail environments, driving both short-term growth and long-term brand loyalty.

Key Responsibilities:

• Sales Leadership & Strategy: Lead and execute the sales strategy for the West region to meet and exceed revenue, distribution, and profit targets. Ensure alignment with national goals and customer priorities.
• Team Development & Management: Build, coach, and lead a team of sales professionals to ensure maximum effectiveness and impact. Foster a culture of accountability, continuous improvement, and collaboration. Ensure the team is well-equipped to execute sales strategies and meet goals.
• Go to Market Execution: Develop and execute current and new distribution models to maximize distribution and volume growth in all channels. Lead the recruitment, development, coaching, and engagement of our DSD Independent Distributors, ensuring they are aligned with company strategies and equipped with the tools and resources needed for success.
• Customer Relationship Management: Develop and nurture relationships with key retail partners and distributors across Western Canada. Identify opportunities for growth and work closely with retailers to optimize product placement, pricing, and promotional activities.
• Execution Excellence: Oversee the execution of in-store programs, ensuring merchandising, promotions, and sales initiatives are flawlessly implemented. Maximize Bimbo Canada's visibility and impact at the point of sale through effective use of resources and sales tools.
• Cross-Functional Collaboration: Partner with marketing, supply chain, sales, and operations teams to ensure timely execution of product launches, promotions, and field initiatives. Collaborate on the development of sales tools, customer presentations, and business cases for new opportunities.
• Data-Driven Decisions: Leverage sales data, market insights, and competitive intelligence to make informed decisions and optimize the field sales strategy. Identify trends, areas of opportunity, and potential risks to guide sales planning and execution.
• Budget & Resource Management: Manage sales budgets, ensuring resources are allocated efficiently to drive the best returns. Track expenses and investments, ensuring accountability and alignment with broader business objectives.
• Sales Technology & Reporting: Utilize sales technology platforms to track performance, streamline processes, and enhance the team’s productivity. Provide regular reporting on sales results, forecasts, and key insights to senior leadership.

Experience & Education:

• Bachelor’s degree in business, sales, marketing, or a related field.
• 10+ years of progressive experience in sales, with at least 5 years in a leadership role, preferably in CPG, food, or retail.
• Proven track record of building and leading high-performing sales teams.
• Extensive knowledge of the Western Canada and Canadian retail landscape and key sales channels (e.g., grocery, convenience, mass merchandisers).
• Strong strategic planning skills, with the ability to adapt strategies to evolving market conditions.
• Excellent negotiation and communication skills, with a strong focus on customer engagement.
• Data-driven mindset with the ability to analyze and interpret sales metrics to inform decision-making.
• High level of comfort managing complex customer relationships and navigating dynamic business environments.
• Ability to thrive in a fast-paced, results-oriented environment.

Growth Opportunities: Bimbo Canada is committed to your personal and professional growth. We offer training, development, and advancement opportunities within our organization.

Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

Our Values:

• We value the person
• We are one community
• We get results
• We compete and win
• We are sharp operators
• We act with integrity
• We transcend and endure

We are incredibly proud to announce that Bimbo Canada has been named one of the 2024 Best Places to Work by Canadian HR Reporter (CHRR)! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

Furthermore, we also have been recognized as one of Canada’s Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders.

If you are ready to join a company that values its employees and makes delicious moments every day, apply today!! Your journey with Bimbo Canada starts here.

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at [e-mail].