Director Events, Americas

Acuity; Brossard; On-site; CAD 140,000 - 185,000; Full time

Job summary

A leading technology company in Montérégie, Brossard is looking for a Director of Events to develop and implement a cohesive event strategy across the Americas. The ideal candidate should possess over 10 years of experience in event management, be bilingual in English and French, and thrive in fast-paced environments. This role involves leading event planning and execution while ensuring alignment with broader marketing objectives.

Qualifications

• Minimum of 10 years’ relevant experience in event management.
• Experience in developing 360 marketing strategies a plus.
• Ability to work in fast-paced, high-volume environments.

Responsibilities

• Develop and implement a cohesive event strategy across the Americas.
• Lead event planning and execution including logistics and budget.
• Ensure events align with the overall marketing campaign.

Skills

Event project management

Bilingual communication (English and French)

Strategic thinking

Detail-oriented execution

Interpersonal skills

Education

Bachelor's degree in communications or marketing

Tools

Event management software

Job description

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We use technology to solve problems in spaces, light, and more things to come… for our customers, our communities, and our planet.

Acuity Inc. (NYSE : AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light, and more things to come. Through our two business segments, Acuity Brands Lighting and Lighting Controls (ABL) and the Intelligent Spaces Group (ISG), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.

We are positioned at the intersection of sustainability and technology. Our businesses develop technology that helps save our customers energy and reduce their carbon emissions. We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and location-aware applications.

What will you do?

Reporting to the VP of Global Customer Marketing and Communications, you will play an important role in helping to develop and implement the events strategy for AIS across the Americas.

We are looking for someone who can bring his fresh perspective, a self-motivated, solutions and results-oriented individual who will share his passion and vision with his team to strengthen the company’s brand. You’ll work closely with colleagues in marketing, products, sales, R&D, and design to ensure alignment toward achieving the firm’s overall business objectives.

The ideal candidate is an experienced, insightful, and bilingual communications professional with a record of success in complex, fast-paced, multi-stakeholder environments. Technologically savvy and current on best practices, you have had great success developing and delivering events strategies including multi-canal communications plans and building strong brand positioning.

We require both big picture thinking and capacity to lead operations with attention to detail : this individual must possess professionalism to effectively be embedded with the business unit leadership and understand their priorities and objectives for success. You possess a flair for writing, a keen understanding of successful communication strategies and are looking for a challenging, multifaceted role in which you’ll be called upon to be both a leader and a doer. A real player with a strong work ethic, who is accomplished in the fundamentals and is looking for a role to make a meaningful contribution.

Key Tasks & Responsibilities (Essential Functions)

• Develop, implement, and maintain a long-term cohesive event strategy across the Americas
• Lead the planning and execution of events, including logistics, budgeting, and participant engagement
• Deploy relevant and prioritized corporate / segment key influencer external events incl. tradeshows, roadshows and channel partner conferences
• Ensure that all events activities are part of an integrated marketing campaign and not stand alone
• Responsible for building and implementing communication and marketing strategies for events aligned with the company’s goals and objectives
• Identify, plan and place effective advertising opportunities by leveraging strategic publications, social media and online advertising opportunities.
• Coordinate with internal marketing respective teams the development of sales, corporate and digital marketing material for events
• Develop targets, related key performance indicators (KPIs), and tools to evaluate the success of the team in relation to the strategy
• Monitor project pipeline and progress, as well as manage related budget lines and play proactive role in ongoing improvements
• Manage events budget, evaluate results against goals, and generate learnings for improvement
• Manage suppliers to keep deliverable timelines and status updates on track
• Supervise and evaluate performance of a diversely skilled communications team in the Americas
• Provide structure while maintaining space for your direct reports to flourish in their respective roles.
• Stay informed about current event management trends and techniques to enhance our event portfolio and bring an innovative approach to event marketing experiences.

Skills And Minimum Experience Required

A minimum of 10 years’ relevant experience

Bachelor’s degree in communications, marketing or other equivalent

Strong experience with event project management

Experience developing 360 marketing strategies (content planning, communication plan) an asset

Experience in B2B marketing for small and large companies

Experience in company that manufactures and markets technically complex products an asset

Bilingual French and English : To serve clients and external service providers across Canada and USA

Candidate Must Have Demonstrated

Communication skills : listening, writing and speaking

Demonstrated ability to take initiative, solve problems and work under tight deadlines

Work well under pressure, in a fast-paced, high-volume and often ambiguous / fast-changing environment and can effectively and professionally handle tough issues

Experience in developing and executing effective communications

Exceptional eye for detail, editorial judgment and grammatical skills

Planning and organizing skills

Research and analytical skills, to create compelling, quality driven messaging

Interpersonal skills and be able to collaborate with multiple internal and external persons; be a strong team player

Self-starter, quick learner and winning attitude

Energetic and driven with a strong sense of urgency

Ability to work with cross-functional teams based both locally and internationally

Ability to travel across Americas, and exceptionally in EMEA

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.

Accommodation for Applicants with Disabilities : As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at [phone]. Please clearly indicate what type of accommodation you are requesting and for what requisition.

Any unsolicited resumes sent to Acuity Inc. from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Inc. mailing address, fax machine or email address, directly to Acuity Inc. employees, or to Acuity Inc. resume database will be considered Acuity Inc. property. Acuity Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Acuity Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved / engaged vendor but does not have the appropriate approvals to be engaged on a search.

Knowledge of French is required for positions permanently located in Quebec so incumbents can communicate with their colleagues and suppliers in Quebec as necessary. French-language training is offered to all incumbents in permanent positions in Quebec who do not have a good knowledge of French.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Management and Manufacturing

Industries

Appliances, Electrical, and Electronics Manufacturing

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