Director, Digital Product

Canada Life; Winnipeg; On-site; CAD 121,000 - 171,000; Full time

Benefits offered by this job

Education reimbursement

Mental health benefit

Volunteer day

Pension plan

Share ownership

Employee recognition

ERGs & mentoring

Job summary

Canada Life is seeking a Director, Digital Product to lead the strategy, development, and ongoing improvement of our digital experiences. This pivotal role shapes customer‑centric, data‑informed, and technically sound products that drive meaningful business outcomes.

You will collaborate across design, engineering, analytics, and business teams, own multi‑year roadmaps, write clear user stories, measure impact with KPIs, and foster an inclusive, high‑performing digital culture across head office

Qualifications

• Strong understanding of digital product management across web platforms.
• Ability to quickly understand complex business domains and translate into clear product direction.
• Comfort collaborating with developers, designers and content writers.
• Customer-first mindset focused on intuitive digital experiences.
• Proactive, results-oriented with history of delivering value through collaboration and innovation.
• Data-driven decision making using insights to guide product decisions.
• Experience leading cross-functional teams and shared ownership.
• Growth mindset with experimentation and continuous improvement.
• Strong communication and storytelling to align stakeholders.
• Experience in agile methodologies, product discovery, and iterative delivery.

Responsibilities

• Develop and own a multi-year product roadmap for digital experiences, aligning with business goals and technical feasibility.
• Act as a thought leader shaping digital experiences to anticipate future needs and maximize long-term value.
• Conduct ongoing customer research and competitive analysis to inform product direction.
• Build strong stakeholder relationships and drive alignment across enterprise initiatives.
• Write clear, actionable user stories reflecting customer pain points and business value.
• Champion customer experience with empathy, usability, and measurable impact.
• Collaborate with design, content, engineering, analytics, and business teams to deliver seamless journeys.
• Apply a product mindset emphasizing outcomes over outputs and iterate based on data insights.
• Guide the product lifecycle from discovery to delivery and optimization.
• Integrate data into product operations using analytics dashboards and usability testing.

Skills

Digital product management

Cross-functional leadership

Agile methodologies

Data-driven decision making

Stakeholder communication

Product discovery

Growth mindset

Leadership

Customer advocacy

Team collaboration

Job description

Permanent Full Time

We’re seeking a Director, Digital Product to lead the strategy, development, and continuous improvement of our digital experiences. This is a pivotal role within our digital teams, responsible for shaping customer-centric, data-informed, and technically sound products that drive meaningful business outcomes.

You’ll be a collaborative leader who thrives in dynamic environments, embraces iteration, and is passionate about delivering inclusive and impactful digital experiences.

What You Will Do

• Develop and own a multi-year product roadmap for digital experiences, aligning with business goals, customer needs, and technical feasibility
• Act as an innovative thought leader, shaping digital experiences that anticipate future customer, technology, and business needs while protecting and maximizing long-term investment
• Conduct ongoing customer research and competitive analysis to identify emerging market needs, inform product direction, and keep our digital experiences ahead of expectations
• Build strong relationships with stakeholders and drive alignment with initiatives across the enterprise
• Write clear, actionable user stories that reflect customer pain points and business value
• Champion the customer experience, ensuring product decisions are rooted in empathy, usability, and measurable impact
• Collaborate and contribute meaningfully to discussions on design, content, engineering, analytics, and business teams to deliver seamless, intuitive journeys
• Apply a product mindset, focusing on outcomes over outputs and continuously iterating based on user feedback and data insights
• Guide the product lifecycle from discovery and ideation through delivery and optimization, ensuring readiness across business units
• Integrate data into product operations, using tools like analytics dashboards, customer surveys, and usability testing to inform product decisions
• Facilitate stakeholder alignment, communicating product vision, progress, and results to internal teams and occasionally directly to customers
• Support iterative delivery, embracing experimentation, learning, and continuous improvement
• Act as a customer advocate, contributing meaningfully to discussions on design and engineering, and helping bridge gaps between disciplines
• Measure success through clear KPIs and business impact, using data to validate decisions and guide future iterations
• Socialize team wins, progress updates, and roadmap plans to foster transparency, alignment, and momentum across the organization
• Represent and advocate for our digital products and strategy in customer-facing interactions, communicating a clear and compelling vision that builds understanding, engagement, and confidence

What You Will Bring

• A strong understanding of digital product management, especially with web-based platforms
• A strong mental model and the ability to quickly understand complex business domains, translating new knowledge into clear product direction and practical decisions
• Comfort with product delivery – you should be able to collaborate effectively with developers, designers and content writers
• A customer-first mindset, with a passion for creating thoughtful, intuitive digital experiences
• A proactive and results-oriented approach, with a track record of delivering measurable value through collaboration and innovation
• Strong data-driven decision-making skills, with a focus on using insights over opinions to inform, validate, and continuously improve product decisions
• Experience leading cross-functional teams, fostering collaboration and shared ownership
• A growth mindset, embracing experimentation, learning, and continuous improvement
• Strong communication and storytelling skills to align stakeholders and inspire teams
• Experience in agile methodologies, product discovery, and iterative delivery
• A curious and improvement-focused mindset – you’re comfortable asking “why” and exploring better ways of doing things
• A strong ability to learn and adopt rapidly changing technologies, including large language models, AI, big data, and emerging digital tools, to enhance customer experiences and accelerate delivery

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Toronto, London, Winnipeg.

The base salary for this position is between $121,200 - $171,200 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

What we offer

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member:

• Career Development: Opportunities for career advancement, access to industry‑leading learning programs and up to$2,000 annually towards education reimbursement.
• Health & Wellness:Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
• Time Off:In addition to regular vacation and personal days, we support community involvement with a volunteer day.
• Financial Security:Company-matching pension plan,share ownership program and additionalinvestment options.
• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

Learn more about Canada Life.

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact [e-mail]. All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted