Director, Digital Growth

TDGCorporate; Winnipeg; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A furniture and home furnishing retailer is seeking a Director Digital Growth to enhance customer engagement and revenue through digital platforms. The ideal candidate will have significant experience in digital commerce and proficiency in analytics tools such as Google Analytics 4 and Power BI. This role involves collaboration across departments and the ability to manage hybrid working conditions.

Qualifications

• 5-7 years of progressive experience in digital commerce.
• Proficiency in Google Analytics 4 and tag management.
• Experience developing SEO strategies.

Responsibilities

• Lead and execute guest-centric strategies to drive engagement.
• Optimize Shopify websites and digital guest experiences.
• Create and maintain Power BI reports for key digital metrics.

Skills

Digital commerce

Google Analytics 4

SEO strategies

A/B testing

Data visualization

Tools

Shopify Plus

Power BI

Microsoft Excel

Google Search Console

Job description

The Dufresne Group is currently seeking a Director Digital Growth within our Home Office located at 147 Commerce Drive in Winnipeg MB or Remote.

The Director Digital Growth leads and executes guest-centric strategies to drive engagement and revenue growth across multiple websites and more than 200 furniture and home furnishing stores including Ashley Canada Dufresne and a portfolio of independent furniture retailers in the Dufresne Retail Solutions Group.

The Director Digital Growth is responsible for optimizing Shopify websites and the full digital guest experience guided by data analytics and performance insights. This position plays a critical role in shaping how guests discover engage and convert through our digital and in-store channels.

This is a highly collaborative leadership role requiring cross-departmental efforts with product management engineering marketing sales merchandising operations and finance.

Core Duties

• Leverage Google Analytics 4 (GA4) to identify trends uncover conversion barriers and guide testing strategies
• Translate GA4 insights into clear actionable recommendations for site enhancements and revenue growth
• Use GA4 data to evaluate omnichannel impactsconnecting site activity to in-store revenue and guest engagement
• Optimize site speed and overall performance
• Prepare and present regular reports to cross-functional and executive teams
• Create and maintain Power BI reports to share key digital metrics company-wide
• Lead CRO initiatives by identifying guest journey friction points and testing improvements across digital touchpoints
• Design and execute A / B and multivariate tests in collaboration with site merchandising UX product management and analytics teams to optimize performance and revenue
• Use data insights quantitative (GA4 heatmaps funnel analysis) and qualitative (user feedback session recordings) data to shape CRO strategies across all websites
• Own SEO strategies across all websites focusing on scalable improvements to site structure content hierarchy and metadata to drive organic traffic and visibility
• Partner with marketing and merchandising to implement on-page and technical SEO best practices aligned with search intent and retail goals
• Monitor keyword performance crawl health and indexing status using tools like Google Search Console and GA4 and translate insights into actionable growth initiatives
• Provide site merchandisers with actionable weekly insights across the guest journey
• Collaborate with product and engineering to inform and prioritize the product roadmap
• Advise merchandisers on optimizing categories on-site search recommendations navigation hierarchy and faceted navigation
• Partner with marketing on traffic strategies landing pages and digital growth
• Collaborate with operations and merchandising to advance Direct Ship and Drop Ship initiatives
• Provide finance with regular reporting and support for budgeting and forecasting.
• Collaborate with product and engineering teams to evaluate negotiate and implement tools that support business goals and evolve our tech stack
• Manage and optimize key relationships with digital partners and vendors including search discovery personalization ratings & reviews and chat
• Stay current on trends (e.g. Gen AI AR dynamic pricing) to identify innovation opportunities
• Shift seamlessly from strategic thinking to hands-on problem solving and execution
• Coach and develop high performance specialists to enhance guest journeys driver results
• Demonstrate TDG values in all aspects of work performance

Experience

5-7 years of progressive experience in digital commerce with at least 3 years in a leadership or strategic ownership capacity tied to digital growth and analytics

Proficiency in Google Analytics 4 tag management and Search Console

Proficiency in Microsoft Excel and PowerPoint

Operational and technical understanding of B2C eCommerce

Proven track record in delivering results through CRO with A / B testing and experimentation

Experience developing SEO strategies for content and technical teams

Knowledge of Shopify Plus Algolia Bazaarvoice and Powerfront is an asset

Core Competencies

Demonstrates ability to foster relationships and build trust

Operates independently with a consistent track record of delivering results

Communicates data-driven insights through clear compelling storytelling tailored to diverse audiences

Applies resourcefulness flexibility and creativity to solve complex problems

Brings experience in vendor selection and management

Leads with positivity energy and an approachable leadership style

Demonstrates a strong sense of urgency and accountability

Effectively leads and collaborates with distributed teams across locations

Work Parameters

Hybrid in-office / work from home if local

Typical working hours fall between 8am-5pm Central Time

Willing and able to work a flexible schedule and irregular hours on occasion and during seasonal peak periods (e.g. Black Friday)

Observes National Holidays of the country of employment and Office Closures of the head office of record

Since this roles direct reports and collaborative teams live and work in Winnipeg Manitoba this role requires occasional flights and hotel stays in Winnipeg

A satisfactory Criminal Record Check is required

Required Experience :

Director

Key Skills

Business,Clerical,Abinitio,Arabic Speaking,General Management,Crystal Report

Employment Type : Full-Time

Experience : years

Vacancy : 1