Director, Digital Data Analytics & Performance
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Benefits offered by this job
Job summary
Rogers is seeking a Director of Digital Data Analytics & Performance in Toronto to lead analytics strategy and data products across wireless and wireline digital commerce. You will drive data‑driven decision making, optimize customer journeys, and deliver scalable analytics capabilities.
You’ll lead a team of analytics, data science, eng, and performance professionals, leveraging AI/ML to enhance business value across digital channels and ensure unified measurement and reporting for senior
Qualifications
- Bachelor’s degree required; Master’s preferred; 10+ years in Digital Analytics or related fields.
- Experience leading analytics, data science, BI, or customer journey analytics teams.
- Proven ability to build data products, dashboards, and KPI frameworks; strong AI/ML skills.
- Experience with digital commerce, customer journeys, and self-service adoption.
Responsibilities
- Develop and execute digital analytics and data product strategies aligned with eCommerce growth.
- Define KPIs and measurement frameworks; drive data-driven decisions.
- Lead a cross-functional team of analytics, data science, and engineering professionals.
- Oversee data governance and analytics across multiple platforms (digital, CRM, billing, care).
- Deliver dashboards, enterprise data products, and self-service analytics solutions.
- Measure and optimize digital buyflows, journeys, conversions, and channel effectiveness.
- Collaborate with Product, Marketing, UX, Technology, and Sales to drive improvements.
- Provide executive reporting and actionable insights to senior leadership.
Skills
Education
Tools
Job description
Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity:
Reporting to the VP, eCommerce, Digital Experience & Analytics, the Director, Digital Data Analytics & Performance will lead analytics strategy, data products, and performance optimisation for Rogers’ Wireless and Wireline digital commerce business. This leader will drive data-driven decision‑making across customer journeys, self‑serve experiences, and eCommerce buyflows to improve customer experience, conversion, retention, and revenue growth.
Leading a team of analytics, data science, engineering, and performance professionals, the Director will leverage advanced analytics, AI, machine learning, and customer insights to deliver scalable data products, optimise digital and assisted channels, and enhance business performance. The role is accountable for end‑to‑end digital buyflow performance and the integration of digital and call analytics to create a unified view of customer interactions and drive measurable business value across the digital commerce ecosystem.
- Develop and execute digital analytics, call analytics, and data product strategies aligned with eCommerce and customer growth objectives.
- Define KPIs, measurement frameworks, and performance benchmarks, driving data‑driven decision‑making across the organization.
- Establish a unified measurement approach across digital and assisted channels to optimal acquisition, conversion, retention, and operational efficiency.
- Lead and develop a high‑performing team of analytics, data science, data engineering, and performance professionals.
- Foster innovation, accountability, continuous learning, and advancement of AI, machine learning, and analytics capabilities.
- Oversee data governance, integration, and analytics across digital, CRM, billing, commerce, customer care, and call centre platforms.
- Deliver enterprise data products, dashboards, KPI frameworks, and self‑service analytics solutions.
- Leverage advanced analytics, AI, and machine learning to generate actionable insights and optimize digital performance.
- Measure and optimize Wireless and Wireline digital buyflows, customer journeys, conversion performance, and channel effectiveness.
- Identify opportunities to improve digital adoption, reduce abandonment, increase product attachment, and lower cost‑to‑serve.
- Partner with Product, Marketing, UX, Technology, Customer Care, and Sales teams to drive data‑led improvements.
- Deliver executive reporting, dashboards, and actionable insights on business performance, customer behaviour, revenue, and channel effectiveness. Translate complex data into strategic recommendations for senior leadership.
- Collaborate with cross‑functional leaders to align analytics priorities and business objectives.
- Serve as the subject matter expert for digital analytics, customer journey measurement, call analytics, and data products.
- Drive innovation through AI, automation, advanced analytics, and scalable data products.
- Champion the modernization of analytics capabilities to support Rogers' digital commerce and customer experience strategy.
- Bachelor’s degree in a related field; Master’s preferred.
- 10+ years of experience in Digital Analytics, eCommerce Analytics, Data Science, BI, or Customer Journey Analytics.
- 7+ years of leadership experience managing high‑performing analytics, data science, or BI teams.
- Expertise in digital commerce, customer journeys, conversion optimisation, acquisition, retention, and self‑service adoption.
- Strong experience building data products, KPI frameworks, dashboards, and self‑service analytics solutions.
- Proven success leveraging AI, Machine Learning, Predictive Analytics, and advanced analytics to drive business outcomes.
- Proficiency with Adobe Analytics, Google Analytics, Tableau, Power BI, SQL, Python, and cloud platforms (AWS, Azure, GCP, Databricks, Snowflake).
- Experience with data governance, measurement frameworks, and integrating digital, CRM, customer care, and call centre data.
- Strong communication, stakeholder management, and executive influencing skills.
- Proven ability to build high‑performing teams and translate complex data into actionable insights.
- Telecommunications, Digital Commerce, or Customer Experience industry experience preferred.
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:
- Competitive salary & annual bonus
- Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
- Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
- Paid time off for volunteering
- Company matching contributions to charities you support
- My Path: self-driven career development program
- Rogers First: priority in applying to internal roles of interest
- Homewood employee & family assistance program
- Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
- Low or no-cost fitness membership.
Work for an organization committed to environmental protection
Strong commitment to diversity and inclusion with employee resource groups supporting equity‑deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.
To protect our people, brand and assets, a pre‑employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.
Schedule: Full time
Shift: DayLength
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Technology & Information Technology
To support career growth, collaboration, and high‑performing teams, all Corporate Employees are expected to work onsite. We believe that in‑person connection strengthens our culture and drives industry‑leading performance.
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. You matter to us! For any questions, please visit the Recruitment Process FAQ.
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