Director, Digital Content Experience, Strategy & Operations

RBC; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

RBC is seeking a Director of Digital Content Experience to lead digital transformation across its channels. This role involves overseeing content strategy, ensuring user-centric design, and managing cross-functional collaboration to enhance customer experiences. The ideal candidate will have extensive experience in digital product management and content strategy, with a strong focus on analytics and stakeholder engagement.

Benefits

Comprehensive rewards program

Leadership support

Flexible work options

Opportunities for professional development

Qualifications

• 5-10+ years in digital product management or content strategy.
• Experience leading large-scale digital transformations.

Responsibilities

• Lead the transformation of RBC's digital channels.
• Define and lead the strategic vision for public site content.

Skills

Analytics

Content Governance

Content Management

Content Operations

Content Strategy

Customer Experience Design

Digital Content

Digital Experiences

Digital Marketing

Digital Media

Media Operations

People Management

User Experience (UX)

User Interface (UI) Design

Job description

Job Summary

Job Description

What is the Opportunity?

We are seeking a visionary and execution-focused Director, Digital Content Experience, Strategy & Operations to lead the transformation of RBC's digital channels. This role will oversee the strategy and operations for content across RBC’s public websites, serving both consumer and non-consumer audiences, to tell a cohesive, compelling, and customer-first story that reflects our values and delivers value to clients, shareholders, and communities.

This leader will play a key role in simplifying our information architecture, modernizing content management capabilities, and enabling faster market response through scalable workflows, best practices, and cross-functional collaboration.

What Will You Do?

1. Content Journey Strategy & Experience Design

• Define and lead the strategic vision for RBC’s public site content journeys, ensuring alignment across various departments and initiatives.
• Reimagine digital navigation and content consumption through user-centric information architecture and storytelling.
• Collaborate with UX, design, analytics, accessibility, and SEO teams to ensure intuitive, inclusive, and effective experiences.

Platform Enablement, Capability Development & Integration

• Work with technology and business partners to improve digital content platforms, CMS capabilities, workflows, and governance.
• Empower teams to create, manage, and publish content efficiently and consistently.
• Manage product backlogs to prioritize features that deliver maximum value.

Content Operations & Governance

• Lead daily content operations, ensuring governance, standards, compliance, and quality.
• Establish scalable workflows for speed, control, and consistency.

Performance & Business Insight

• Manage OKRs and use analytics to monitor performance, identify opportunities, and inform strategy.
• Drive continuous optimization based on data insights.

Leadership & Stakeholder Engagement

• Build strong relationships with stakeholders, acting as a trusted advisor.
• Foster cross-functional collaboration, bringing strategic focus and a customer-first approach.

What do you need to succeed?

• 5-10+ years in digital product management, content strategy, digital media, or related fields.
• Deep understanding of UX, content systems, and delivery methodologies.
• Proven ability to develop and execute digital strategy and roadmaps.
• Experience leading large-scale digital transformations and content architecture simplification.
• Strong analytical skills, experience with SEO and digital analytics platforms.
• Excellent stakeholder management and communication skills.
• Leadership experience and ability to navigate complex environments.

What’s in it for you?

Join a progressive team committed to growth, innovation, and community impact. Benefits include a comprehensive rewards program, leadership support, meaningful work, flexible work options, and opportunities for professional development.

Job Skills

Analytics, Content Governance, Content Management, Content Operations, Content Strategy, Customer Experience Design, Digital Content, Digital Experiences, Digital Marketing, Digital Media, Media Operations, People Management, User Experience (UX), User Interface (UI) Design

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W, TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-05-12

Application Deadline: 2025-05-27

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we value diversity and inclusion, fostering a workplace where all employees feel supported, respected, and empowered to contribute and grow. We are committed to policies that promote respect, belonging, and opportunity for everyone.

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