Director, Demand Generation & Account-based Marketing

Clearspeed; Toronto; Hybrid; CAD 139,000 - 180,000; Full time

Job summary

A leading technology firm in Toronto is seeking a Director of Demand Generation & Account-based Marketing to drive pipeline and revenue growth through targeted marketing efforts. This full-time role involves leading strategy, executing campaigns, and collaborating with sales and marketing teams. The ideal candidate has at least 10 years of experience in demand generation with strong skills in marketing automation and data analysis, and offers a competitive salary along with benefits including stock options and unlimited PTO.

Benefits

Competitive salary + bonuses

Stock options

Unlimited PTO

Health coverage

Qualifications

• Minimum 10 years of relevant experience.
• Experience in demand generation.
• Proficiency in marketing automation and CRM software.

Responsibilities

• Lead strategy and execution of marketing campaigns.
• Develop departmental processes and cascade strategies.
• Own ABM strategy and craft multi-channel campaigns.

Skills

Marketing automation

Data-driven decision-making

Analytical skills

Communication abilities

Problem-solving skills

Education

Bachelor's degree or equivalent experience

Tools

CRM software

Data analysis tools

Marketing automation tools

Job description

Director, Demand Generation & Account-based Marketing

Join to apply for the role at Clearspeed.

• Open to applicants located in Toronto, Ontario, Canada
• Full-time with benefits
• Up to 20% travel

Description

Join us in Toronto as the Director of Demand Generation & Account-based Marketing, leading targeted marketing efforts to drive pipeline and revenue growth. Collaborate with sales, revenue operations, and marketing teams to develop and execute integrated campaigns tailored to key accounts and personas, focusing on personalization, data, and alignment across the customer journey.

What You Will Do

Lead strategy and execution of marketing campaigns, partner with sales and marketing teams, and optimize performance through data analysis and personalization.

Responsibilities

1. Establish strategic plans with senior leadership.
2. Develop departmental processes and cascade strategies.
3. Own ABM strategy, identify target accounts, and craft multi-channel campaigns.
4. Oversee segmentation and audience targeting in data-driven campaigns.
5. Collaborate on campaign creation, testing, and tracking.
6. Lead the demand generation team.
7. Analyze customer behavior and campaign effectiveness.
8. Use data insights to improve lead generation programs.
9. Manage marketing dashboards and KPIs.
10. Design and implement marketing automation.
11. Perform other duties as needed.

Who You Are

Innovative, driven, enthusiastic, with expertise in marketing automation, data-driven decision-making, and research of target markets and trends.

Requirements

1. Bachelor’s degree or equivalent experience.
2. Minimum 10 years of relevant experience.
3. Experience in demand generation.
4. Proficiency in marketing automation and CRM software.
5. Strong analytical and data skills.
6. Excellent communication and collaboration abilities.
7. Problem-solving skills.
8. Familiarity with data analysis and visualization tools.

Who We Are

At Clearspeed, we are committed to innovation in risk assessment through AI technology, with a diverse team across US, Canada, and EMEA, dedicated to building trust faster.

Why Join Us?

• Impactful work
• Collaborative environment
• Work-life balance
• Remote/hybrid flexibility

Benefits

• Competitive salary + bonuses
• Stock options
• Unlimited PTO
• Health coverage

Join us at Clearspeed and be part of our success story!

Salary

CAD$139,000 - $180,000 annually, based on experience and location.

Additional Info

Full-time, Director level, in the Software Development industry. Location: Toronto, ON, Canada.

This job posting is active and accepting applications.