Director, Customer Marketing

T-Net British Columbia; Vancouver; Hybrid; CAD 160,000 - 240,000; Full time

Job summary

A leading software company is seeking a Director, Customer Marketing to drive customer engagement and advocacy. In this role, you will lead marketing initiatives, manage a talented team, and develop strategies that support growth. The ideal candidate has over 10 years of experience in customer marketing within a B2B SaaS environment and demonstrates strong leadership and collaborative skills. A competitive salary of $160,000 to $240,000 CAD is offered along with benefits.

Benefits

Health insurance

Dental insurance

Vision insurance

RRSP matching

Hybrid work environment

Qualifications

• 10+ years in customer marketing or product marketing strategy.
• Experience managing high-performing teams of 5+ people.
• Strong understanding of customer motivations and behaviors.

Responsibilities

• Manage a team of talented customer marketers.
• Drive cross-sell, upsell, and expansion strategy.
• Oversee customer communication and lifecycle marketing strategy.

Skills

Leadership

Customer marketing strategy

Data analysis

Cross-functional collaboration

Communication

Job description

We are currently seeking a Director, Customer Marketing to join our Product Marketing Team in Canada or the US. Vancouver or Toronto hub location preferred.

What your team does:

Rated a top place to work in product marketing and product marketing team of the year, you'll be part of a team that values excellence, delivers on commitments, and cares about results. At Clio, customer marketers and product marketers join forces to drive a shared objective: engagement in and adoption of our products, services, and programs. They create advocates by actively listening to customers and delivering meaningful interactions that help them improve their firm operations and deliver better client experiences. As Director, Customer Marketing, your work will have an immediate impact and will help shape the role Clio plays across its customers' law firms.

Who you are:

You are a results-oriented leader with a proven track record of managing high-performing teams and customer marketing disciplines. You have a passion for understanding customer motivations, behaviors, and needs, as well as creating best-in-class strategies to market to them.

You are a self-motivated problem-solver that loves data and knows how to effectively channel it into growth opportunities. You have a proven ability to create structure and efficiency, challenge status quo thinking, and lead excelling teams. You're an expert collaborator, known for your superior communication skills and ability to work cross-functionally.

What you'll work on:

You will lead Clio's customer marketing function in driving customer engagement, growth, and advocacy by:

• Managing a team of talented customer marketers in achieving success in their portfolios and making valuable contributions to their career objectives.
• Driving cross-sell, upsell, and expansion strategy, structure, and approach.
• Overseeing customer communication and lifecycle marketing strategy to ensure Clio provides high-value, high-quality outreach, every time.
• Leading programming that educates and engages customers on best practices, growth opportunities, and answers to their most common challenges.
• Overseeing advocacy marketing (referrals, reviews, case studies, testimonials, speakerships) to support new business development, sales, and retention.
• Driving our audience segmentation, personalization, and automation strategy.
• Partnering with cross-functional leaders in Marketing, CS, RevOps, MarOps, Customer Education, Sales, and across the business to build and align on initiatives that support Clio's strategic priorities.
• Deeply understanding our customers, developing insights on personas, user/buyer journeys, and ICPs, and educating the company.
• Driving and reporting on key performance metrics and OKRs, budgets and ROI, short-term and long-term plans, strategy, and vision.

What you bring:

• You're seasoned. You're an experienced people manager with 10+ years in leading complex customer marketing or applicable product marketing strategy, preferably in a B2B SaaS environment.
• You're a proven leader. You're skilled at leading high performing teams of 5+ people toward marketing and operational excellence.
• You're results-oriented. You have a proven track record of raising the bar and know how to craft realistic but aggressive growth targets/plans tied to business objectives.
• You're a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design detailed solutions.
• You're intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.
• You're organized, yet flexible. You're methodical in your approach to structuring work and prioritizing as new opportunities arise.
• You have a bias toward action. You're energized by getting things done.
• You're collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.
• You're creative. You have a habit of thinking outside the box in your marketing approaches and coaching.
• You're a self-starter. You're intuitive, resourceful, and motivated to make things happen.

Clio offers a competitive salary range of $160,000 to $200,000 to $240,000 CAD, as well as a range of benefits including health, dental, and vision insurance, RRSP matching, and a hybrid work environment.

Clio is committed to diversity, equity, and inclusion, and we encourage candidates from all backgrounds to apply. We provide accessibility accommodations during the recruitment process and are dedicated to building an inclusive environment where our teams feel valued and enabled to do their best work.