Director, Content Strategy Strategy

Huge; Canada; Hybrid; CAD 135,000 - 180,000; Full time

Job summary

Huge is seeking a Director of AI Content Strategy to drive innovation and excellence in AI-powered content initiatives. You will lead development of scalable content ecosystems, governance, and conversational AI strategies across multiple client engagements.

Applicants should have deep expertise in Conversational AI, LLM prompting, information architecture, and cross-disciplinary collaboration to deliver world-class digital experiences while guiding enterprise-scale content systems.

Qualifications

• 12+ years in content strategy, UX writing, content design or adjacent strategic roles.
• Proven experience in enterprise-scale content systems, governance, information architecture.
• Expertise in content governance, audit, lifecycle management; information architecture; editorial voice/tone.
• Experience with conversation design and AI platforms (chatbots, voice assistants).
• Knowledge of LLM behavior, prompting, and limitations.

Responsibilities

• Act as a subject matter expert for internal teams and clients.
• Drive content governance, audits, workflow design, and lifecycle management.
• Create and evolve information architecture, content models, taxonomy structures, and metadata systems.
• Develop strategy including voice & tone frameworks, messaging guidelines, and systemized content patterns.
• Partner with Experience Design, Product, and Engineering to scale content operations.

Job description

Location: This position is remote within Canada.

Huge is looking for a Director of AI Content Strategy to drive innovation and excellence. This role will lead the development and execution of AI-powered content strategies integral to designing seamless, scalable content ecosystems that deliver measurable results for our clients. As an AI content strategy expert, this role requires a strategic thinker who is an expert in Conversational AI and Generative AI, with a proven track record in AI-driven product experiences.

As a Director, you’ll lead and drive projects that help clients future-proof their content experiences and maximize the value of their content—identifying opportunities, defining strategies, and creating actionable roadmaps to achieve their goals. You’ll define frameworks, steward content governance, craft conversational guidelines, and partner closely with cross-disciplinary teams to bring world-class digital experiences to life.

What you’ll be doing.

• Act as a subject matter expert for our internal team and a trusted advisor for day-to-day and senior clients.
• Drive content governance, audits, workflow design, and lifecycle management.
• Create and evolve information architecture, content models, taxonomy structures, and metadata systems.
• Develop strategy, including voice & tone frameworks, messaging guidelines, and systemized content patterns.
• Partner with Experience Design, Product, and Engineering teams to scale content operations and ensure quality across channels.
• Design and lead conversation strategy for chat, voice, and next-generation agentic experiences.
• Build dialogue flows, interaction scripts, guardrails, and error-handling pathways.
• Demonstrate an applied understanding of LLM behavior, prompting, context windows, hallucination risks, and model limitations.
• Develop golden queries and responses to benchmark quality and ensure safe, consistent outputs.
• Create AI content pipelines, including frameworks for governance, training data readiness, and human-in-the-loop review.
• Architect intent taxonomies, entity structures, and conversational knowledge hierarchies.
• Work directly with engineering and product teams to deploy and optimize experiences across conversational AI platforms (chatbots, voice assistants, agentic systems, etc.).
• Lead client relationships as the senior content & AI strategist across engagements.
• Identify opportunities for account growth and partner with pitch teams to shape winning proposals.

What we’d like to see.

• 12+ years in content strategy, UX writing, content design, or adjacent strategic roles, with experience in an agency, consulting, or client services environment.
• Proven experience in enterprise-scale content systems, governance, and information architecture.
• Expertise in these foundational areas of content strategy:
• Content governance, audit, and lifecycle management
• Information architecture and content modeling
• Editorial strategy and voice/tone frameworks
• Expertise in these areas of AI & Conversational Design:
• Conversation design and dialogue flow mapping
• Understanding of LLM behavior, prompting, and limitations
• Experience with conversational AI platforms (chatbots, voice assistants, agentic systems)
• Golden query/response development and testing
• AI content pipeline strategy
• Intent taxonomy
• Demonstrated ability to lead multidisciplinary teams and manage large-scale client engagements.
• Strong communication skills, with the ability to translate complex systems into simple, compelling narratives.
• Comfort working in fast-paced environments and balancing multiple programs simultaneously.

About Huge

Huge is a design and technology company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.

Huge’s nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You’ll find more information atwww.hugeinc.com .

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.

The salary range for this position is as listed below. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the actual salary ranges for current and former employees who are either currently filling a similar role or did in the past; the candidate’s depth of experience and qualifications; the level of specialization the role requires; budgetary considerations; the market demand for that role and the local market conditions that exist where the employee will be based. For current Huge employees, tenure will also be a consideration.

Wage Disclosure

$135,000 - $180,000 CAD