Director Content Marketing

Johnson Outdoors Inc.; Yarmouth; On-site; CAD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Director of Content Marketing, where you'll lead innovative strategies for iconic outdoor brands. This role is pivotal in shaping the global content strategy, ensuring brand consistency, and engaging diverse audiences. With a focus on collaboration and best practices, you'll drive performance across channels while fostering a culture of creativity and excellence. If you're passionate about outdoor engagement and have a proven track record in content marketing, this is an exciting opportunity to make a meaningful impact in a dynamic environment.

Benefits

Competitive salary

Profit sharing

Health plans

Paid time off

Wellness programs

Career development opportunities

Retirement plans

Qualifications

• 10+ years of content marketing experience with 5 years managing global brands.
• Strong leadership and communication skills are essential.

Responsibilities

• Develop and implement global content marketing strategies for multiple brands.
• Oversee content distribution and ensure brand alignment across channels.

Skills

Content Marketing Strategy

Influencer Management

Social Media Strategy

Communication Skills

Leadership Skills

Analytical Skills

Education

Bachelor's degree in Marketing or Business

Tools

Microsoft Office

Adobe Creative Suite

Social Media Tools

Job description

Director Content Marketing

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.

Come help shape the growth of Johnson Outdoors by leading the global content strategies for our iconic outdoor brands in Fishing, Watercraft, Camping, and Diving!

The person in this role leads global content strategy and oversees plan development and execution to drive both brand and business performance goals, including content development and acquisition approaches. They will drive content marketing maturity by establishing best-in-class practices for content, influencer, and affiliate marketing and developing a community of practice among the content team. The Director will ensure programs align with Business Unit and eCommerce goals and drive Johnson Outdoors content marketing maturity.

Key Responsibilities:

Content Marketing

• Strategy definition: Develops and drives comprehensive global content marketing strategies focused on reaching and engaging current and new audiences for all brands to improve brand perception and generate revenue. Collaborates with Integrated Marketing and Performance Media Teams to align strategies with business and marketing goals.
• Planning: Oversees the development and implementation of content marketing plans, including content distribution, to meet goals, seeking cross-functional input.
• Brand Alignment: Ensures all content is consistent with the brand voice across all channels for Johnson Outdoors' brands.
• Influencer Management: Drives and leads the global, cross-business strategy, oversees plan development and implementation, and monitors performance, including affiliate marketing programs.
• Social media: Sets and manages the global social media strategy and performance against KPIs.
• Community of Practice: Develops and facilitates a community among content marketers to share success metrics, best practices, and foster discussion.
• Best practice integration: Provides thought leadership, establishes and oversees adherence to best practices, including external partnerships and content optimization.
• Tool management: Owns tools used for content development and distribution.
• Measurement and alignment: Collaborates with Digital Analytics to measure impact, test content approaches, and optimize strategies across brands.
• Performs other duties as assigned.

Supervisory/Management Responsibility:

• Handles HR responsibilities such as hiring, performance evaluations, and staff development.
• Develops and manages departmental budgets and processes.

Knowledge & Background Requirements:

• Bachelor's degree in marketing, business, or equivalent.
• Minimum of 10 years of progressive content marketing experience, including 5 years managing multiple global brands. Affiliate marketing experience is a plus.
• Strong leadership skills to manage teams and processes.
• Experience overseeing full content development processes and integrating marketing trends into practices.
• Excellent communication skills and organizational abilities.
• Proficiency in Microsoft Office, Adobe Creative Suite, social media tools, and media techniques.

Our Culture:

• Entrepreneurial spirit and innovation.
• Customer-focused and passionate about inspiring outdoor engagement.
• Committed to creating meaningful change and valuing diversity.

What You Will Receive:

• Competitive salary, profit sharing, and benefits.
• Work/life balance with paid time off, health plans, and wellness programs.
• Career development opportunities and retirement plans.

All qualified applicants will receive consideration without discrimination. For accommodations, contact [e-mail].

About Us: Johnson Outdoors designs and markets outdoor recreation equipment across four categories, with iconic brands like Old Town, Ocean Kayak, Minn Kota, Humminbird, SCUBAPRO, and Jetboil. Founded in 1970, it has grown into a nearly $593 million global enterprise.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. For more info, review the Know Your Rights notice from the Department of Labor.