Director Content & Editorial Strategy

CIBC; Toronto; Hybrid; CAD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Incentive pay

Banking benefits

Benefits program

Pension plan

Employee stock purchase plan

Vacation offering

Wellbeing support

MomentMakers program

Job summary

CIBC seeks a Director, Digital Content & Editorial Strategy to own Simplii's content ecosystem end to end—across website, social, influencer, CRM and AI-powered discovery. You will build a newsroom operating model and lead a multidisciplinary team to accelerate collaboration and performance.

You will shape editorial calendars, coordinate with brand, product, lifecycle, sponsorship, social, influencer and campaign colleagues, and drive measurable outcomes through a culture of experimentation and

Qualifications

• Experience leading editorial and content strategy across multiple channels.
• Ability to build and operate a newsroom-like calendar and workflows.
• Proven leadership of cross-functional teams in marketing context.

Responsibilities

• Build a newsroom operating model connecting brand campaigns, social content, creator partnerships and customer storytelling.
• Lead social listening and community management with clear escalation protocols for reputation moments.
• Own influencer and creator strategy with governance, measurement, and partner relationships.
• Own AEO/GEO strategy for AI-assisted content and structured content for AI assistants and search.
• Define KPIs across content, social, influencer, community, SEO, AEO and GEO, with executive reporting.
• Establish editorial workflows and production standards to drive experimentation and performance.

Skills

Analytical Thinking

Campaign Development

Communication

Leadership

Project Management

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You'll Be Doing

As Director, Digital Content & Editorial Strategy, you'll own Simplii's content ecosystem end to end, across website, social, influencer, CRM and emerging AI-powered discovery channels, building a content engine that increases organic discoverability, strengthens brand preference and drives consideration. This is a new role: there's no incumbent and no existing job architecture to benchmark against, you'll help define what it becomes.

You'll lead a multidisciplinary team spanning content strategy, copywriting, social media, influencer marketing, community management and content operations, and coordinate closely with brand, product, lifecycle, sponsorship, social, influencer and campaign colleagues across Simplii's marketing organization.

We pride ourselves on the connections we make: with our customers, with our colleagues, and with our commercial partners. We know the real value of human, in-person moments, so we've built a working culture and workspace designed to accelerate collaboration and teamwork. We also know that time away from the office is a critical part of how our best thinking happens. Leaders in our business are expected to be in the office, supporting their teams to achieve their ambitions, so you'll work on-site 3 days a week, with the balance remote.

How You'll Succeed

• Build a newsroom operating model - Establish a newsroom operating model that integrates brand campaigns, social content, creator partnerships and customer storytelling into a single editorial calendar, coordinated across brand, product, lifecycle, sponsorship, social, influencer and campaign initiatives.
• Lead social and community - Lead social listening and community management programs to identify customer pain points, cultural trends and content opportunities, with clear escalation protocols for reputation moments.
• Own influencer and creator strategy - Lead influencer and creator marketing strategy across awareness, engagement and conversion objectives, building creator partnership frameworks, measurement approaches and governance models, and managing agency and creator network relationships.
• Lead Simplii’s AEO/GEO strategy - Own Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring content is structured for AI assistants, LLMs, conversational search and answer engines, not just traditional search.
• Measure what matters - Define KPIs across content, social, influencer, community, SEO, AEO and GEO performance, and build executive reporting that demonstrates the impact of content on awareness, consideration, engagement and conversion.
• Lead the team - Establish editorial workflows, publishing processes and content production standards, fostering a culture of experimentation, creativity and performance measurement across the team.

Who You Are

• You think in ecosystems, not channels - a piece of content is never “just for social” or “just for the website” to you, it's part of one editorial calendar working across every channel at once.
• You're as comfortable in a boardroom as a comments section - you can build an executive dashboard and also read a community's mood in real time.
• You're fluent in where discovery is heading - AEO, GEO and AI-assisted search aren't buzzwords to you, they're the next content architecture you're already building for.
• You build repeatable systems, not one-off campaigns - playbooks, frameworks and governance models that outlast any single launch.
• You lead through culture as much as process - you foster experimentation and creativity in your team, backed by real performance measurement, not just process for its own sake.
• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions

What You Need To Know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]
• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management