Director Consumer Insights & Research - Headquarters

Johnson Outdoors Inc.; Yarmouth; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player seeks a visionary leader to drive consumer insights and market research strategies. This pivotal role involves collaborating globally to shape brand strategies through data-driven decision-making. You will lead research projects, manage stakeholder relationships, and ensure best practices in consumer insights. Join a dynamic team committed to innovation and outdoor engagement, where your expertise will directly influence business growth and product innovation. If you're passionate about leveraging data to create amazing outdoor experiences, this opportunity is perfect for you.

Benefits

Competitive salary

Profit sharing

Generous paid time off

Health benefits

Wellness plans

Training and career development opportunities

Retirement plans

Scholarships

Insurance

Qualifications

• 10+ years of experience in global consumer insights and market research.
• Deep knowledge of analytics techniques and project management expertise.

Responsibilities

• Collaborate globally to develop consumer insights supporting brand strategies.
• Lead consumer research projects and translate results into strategic initiatives.

Skills

Consumer Insights

Market Research

Data Analysis

Project Management

Communication Skills

Interpersonal Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Management

Tools

Microsoft Office

JDE

Business Objects

Job description

Job Description

At Johnson Outdoors, home to some of the world's most innovative outdoor recreation brands, we create amazing outdoor experiences for adventurers, by adventurers. Explore our brands in Fishing, Watercraft, Camping, and Diving.

The strategic use of data is vital for our business growth. Join us to shape the future of Johnson Outdoors by leading consumer insights. This role involves developing, leading, and evaluating system-wide consumer insights and market research strategies, ensuring business decisions and brand strategies are data-driven. You will collaborate globally across all divisions to develop research methods, tools, and standards based on market best practices.

Key Responsibilities

1. Collaborate with global business units to develop consumer insights and need profiles supporting brand strategies and deep consumer knowledge, facilitating informed decision-making and innovation.
2. Build strong relationships with stakeholders to understand business objectives and the data needed for decision-making.
3. Guide the use of quantitative data to assess consumer behaviors and inform marketing and business strategies.
4. Identify critical metrics and KPIs with business teams to support decision processes.
5. Provide reporting and dashboards to analyze consumer behavior and generate actionable insights.
6. Lead consumer research projects and translate results into strategic initiatives, including measuring outcomes.
7. Oversee research firm selection, ensuring the use of best practices and methodologies.
8. Establish and promote standards, methods, and best practices for consumer insights and product innovation.
9. Address challenges and emerging issues within business units, implementing solutions through a consumer-focused approach.
10. Perform additional duties as assigned.

Supervisory Responsibilities

• Manage department budgets within guidelines.
• Develop and approve policies, procedures, and guidelines.
• Handle HR responsibilities including hiring, performance evaluations, and staff development.

Qualifications

• Bachelor's degree in marketing, business management, or related field.
• Minimum 10 years of experience in global consumer insights and market research, with leadership skills in a diverse consumer goods environment.
• Deep knowledge of consumer insights and analytics techniques.
• Proficiency in interpreting marketing and business analytics.
• Experience motivating and developing teams.
• Excellent communication and interpersonal skills.
• Project management expertise from concept to evaluation.
• Detail-oriented with high-quality standards.
• Advanced skills in Microsoft Office, JDE, Business Objects, or similar systems.

Our Culture

• Entrepreneurial spirit and innovation.
• Customer-focused and passionate about outdoor engagement.
• Committed to positive change and valuing diversity.

Benefits

• Competitive salary, profit sharing, and pay increases.
• Generous paid time off, health benefits, and wellness plans.
• Training and career development opportunities.
• Retirement plans, scholarships, and insurance.

Johnson Outdoors is an Equal Opportunity Employer and provides accommodations for applicants with disabilities. For inquiries, contact [e-mail].

About Us

Johnson Outdoors designs and markets outdoor recreation equipment across Watercraft, Fishing, Diving, and Camping categories, with iconic brands like Old Town, Minn Kota, Humminbird, SCUBAPRO, Jetboil, and Eureka! Since 1970, we've grown into a global enterprise with a commitment to innovation and outdoor experiences.