Director, Communications and Marketing, Private Equity

Fengate Asset Management; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading company, Fengate Asset Management, is seeking a Director of Communications and Marketing in Private Equity. This role will focus on strategic planning, media relations, and content creation to elevate the brand and enhance engagement with stakeholders. The ideal candidate will have extensive experience in marketing within the private equity sector, strong writing skills, and the ability to manage relationships effectively. This strategic position offers opportunities to influence company communications and marketing initiatives significantly.

Qualifications

• 10+ years of related experience, including in private equity marketing.
• 7+ years of media relations experience.
• Strong understanding of digital marketing strategy.

Responsibilities

• Act as a marketing business partner for Fengate Private Equity.
• Plan and prepare press releases and marketing collateral.
• Manage media relations and develop thought leadership campaigns.

Skills

Business writing

Media relations

Digital marketing strategy

Data analytics

Interpersonal skills

Education

Degree or diploma in marketing, communications, business, or a related field

Tools

Wordpress

Microsoft 365

Social media platforms

Media monitoring platforms

Job description

Director, Communications and Marketing, Private Equity

Director, Communications and Marketing, Private Equity

The Director, Communications and Marketing, Private Equity, under the direction of the Senior Vice President, Communications and Marketing, and working closely with both the Fengate Private Equity and Communications and Marketing teams, will be responsible for planning, developing and executing on communications, marketing and event deliverables. This position will act as a business partner for Fengate Private Equity with a focus on marketing and communications strategic planning, content creation, media relations, and continuously building brand and project awareness with target audiences.

The candidate will analyze data and trends for planning purposes and prepare communications and marketing materials about Fengate Private Equity for external and internal audiences. With superior business writing skills and significant media relations experience, this role will plan and draft press releases, thought leadership, social media communications, marketing collateral, website copy, internal communications, multimedia projects, events, award submissions, key messaging for projects, reports, and presentations. This position will manage external agency support and liaise with brokerages, conference organizers, and project partners, as required.

The Director, Communications and Marketing, Private Equity, must possess a degree or diploma in marketing, communications, business, or a related field and have 10+ years of related experience in communications and marketing, including in private equity.

KEY RESPONSIBILITIES

• Act as a communications and marketing business partner for Fengate Private Equity with a focus on understanding the business, objectives and pipeline to inform strategic planning and effective content on a continuous basis
• Plan and prepare press releases, thought leadership, social media communications, marketing collateral, website copy, internal communications, multimedia projects, award submissions, key messaging for projects, reports, and presentations
• Manage media relations for Fengate Private Equity
• Develop and execute on thought leadership campaigns
• Work closely with internal teams to ensure all deliverables are fully achieved and executed on time and within budget
• Support Fengate Private Equity portfolio companies with communications and marketing
• Track and analyze traditional and digital engagements, data and trends for planning and reporting purposes
• Collaborate and contribute to brand, marketing and communications initiatives at a firmwide level, as required
• Manage external agency support and liaise with brokerages, conference organizers, and project partners, as required
• Plan, develop, execute, and publicize events and launches
• Stay current on marketing and communications trends and opportunities for private equity investments
• Research's specific political, regulatory and market trends to keep the business informed of potential changes within the industry
• Other duties within the scope, spirit and purpose of the job, as requested by management. Ability to influence and persuade others to ensure timely project completion required

The Director, Communications and Marketing, Private Equity, under the direction of the Senior Vice President, Communications and Marketing, and working closely with both the Fengate Private Equity and Communications and Marketing teams, will be responsible for planning, developing and executing on communications, marketing and event deliverables. This position will act as a business partner for Fengate Private Equity with a focus on marketing and communications strategic planning, content creation, media relations, and continuously building brand and project awareness with target audiences.

The candidate will analyze data and trends for planning purposes and prepare communications and marketing materials about Fengate Private Equity for external and internal audiences. With superior business writing skills and significant media relations experience, this role will plan and draft press releases, thought leadership, social media communications, marketing collateral, website copy, internal communications, multimedia projects, events, award submissions, key messaging for projects, reports, and presentations. This position will manage external agency support and liaise with brokerages, conference organizers, and project partners, as required.

The Director, Communications and Marketing, Private Equity, must possess a degree or diploma in marketing, communications, business, or a related field and have 10+ years of related experience in communications and marketing, including in private equity.

KEY RESPONSIBILITIES

• Act as a communications and marketing business partner for Fengate Private Equity with a focus on understanding the business, objectives and pipeline to inform strategic planning and effective content on a continuous basis
• Plan and prepare press releases, thought leadership, social media communications, marketing collateral, website copy, internal communications, multimedia projects, award submissions, key messaging for projects, reports, and presentations
• Manage media relations for Fengate Private Equity
• Develop and execute on thought leadership campaigns
• Work closely with internal teams to ensure all deliverables are fully achieved and executed on time and within budget
• Support Fengate Private Equity portfolio companies with communications and marketing
• Track and analyze traditional and digital engagements, data and trends for planning and reporting purposes
• Collaborate and contribute to brand, marketing and communications initiatives at a firmwide level, as required
• Manage external agency support and liaise with brokerages, conference organizers, and project partners, as required
• Plan, develop, execute, and publicize events and launches
• Stay current on marketing and communications trends and opportunities for private equity investments
• Research's specific political, regulatory and market trends to keep the business informed of potential changes within the industry
• Other duties within the scope, spirit and purpose of the job, as requested by management. Ability to influence and persuade others to ensure timely project completion required

Requirements

KEY QUALIFICATIONS

• Degree or diploma in marketing, communications, business, or a related field
• 10+ years of related experience, including experience in private equity marketing and communications
• Superior business writing skills
• 7+ years of media relations experience
• Strong understanding of digital marketing strategy, including websites, social media, and how to leverage data analytics to continuously improve strategies and results
• Skilled experience with Wordpress, Microsoft 365, social media and media monitoring platforms
• High flexibility with strong interpersonal skills that enable one to work effectively across teams in a driven environment, and the confidence and experience to work independently as needed
• Ability to prioritize and manage conflicting demands; excellent time management
• Proactive with recommendations and planning, and getting the information needed to drive a deliverable forward

CORE COMPETENCIES

• Being Authentic -Inspiring trust and being courageous.
• Focusing on Performance -Being accountable and driving results
• Understanding Stakeholders - Knowing the needs of those who rely on you.
• Building Effective Relationships - Collaboration and communication

Fengate is an equal opportunity employer, we strive to attract and retain a diverse workforce and are committed to promoting diversity, equity, inclusion, and belonging in the workplace. It is a core priority at Fengate to create, operate with, and continuously grow and sustain an inclusive culture that respects and connects the diversity of our team, our clients, our partners, and the communities we work in.

We are committed to providing accommodation for persons with disabilities. If you require accommodation, we will work with you to meet your needs.

We thank all applicants for their interest in this position; however only candidates selected for an interview will be contacted.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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