Director, Channel Strategy & Planning

goeasy Ltd; Mississauga; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Director of Channel Strategy & Planning to enhance the performance of retail stores and call center sales. This pivotal role involves providing business insights, supporting sales strategies, and improving channel productivity through automation and process streamlining. You will collaborate with cross-functional teams to design performance programs that drive a high-performance culture. Join this innovative firm and help shape the future of financial empowerment for everyday Canadians in a dynamic, high-growth environment.

Benefits

Flexible Work Program

Health Benefits

Professional Development

Employee Discounts

Qualifications

• 5+ years of operations experience with large channel teams.
• Strong experience in sales/channels operations and analysis.

Responsibilities

• Provide insights to empower sales organization for decision-making.
• Support Channel VPs with business reviews to highlight growth opportunities.
• Partner with HR, Marketing, IT for performance programs.

Skills

Sales Operations

Project Management

Analytical Skills

Communication Skills

Cross-Functional Collaboration

Education

Bachelor’s Degree in Business

Tools

Reporting Applications

Job description

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one of the top performers on the TSX. We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work. These honors reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare.

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

As the Director, Channel Strategy & Planning, you will enhance the performance of our easyfinancial, easyhome retail stores, and call centre sales organization. You will provide key business insights to drive sales strategy, improve revenue growth, and maximize channel potential. Your support will include labour planning, target setting, forecasting, and analysis.

You will continuously improve channel productivity through automation and process streamlining, leading initiatives to increase operational scale and reduce customer acquisition costs. You will develop performance scorecards to keep channel leaders focused on priorities and key metrics, and create sales programs to accelerate growth and remove barriers.

You will also develop weekly playbooks to impact last-mile sales execution, guided by performance trends, marketing activity, and new product introductions. Building strong partnerships with cross-functional teams (Marketing, BI, Finance, IT, HR, etc.) will be crucial to achieving our goal of becoming Canada’s Largest Non-Prime Lender!

What will you be doing?

• Providing business insights that empower the sales organization with short-term decision-making and long-range strategic planning.
• Supporting the Channel Vice Presidents with regular business reviews that highlight successes and opportunities for growth.
• Providing day-to-day support for planning, forecasting, reporting, and labor management.
• Partnering with departments such as HR, Marketing, IT, and BI to design and deliver performance programs and tools that drive a high-performance culture (e.g., incentives, contests, dashboards, ranking, etc.).
• Working with cross-functional stakeholders to deliver go-to-market strategy and sales enablement on new products and services.
• Being the prime contact representing the channels for internal stakeholder initiatives and projects.
• Identifying potential process improvement opportunities and spearheading solutions.
• Developing channel requirements for IT and BI for KPI performance reporting, by channel, region, level, branch, and employee.
• Standardizing and automating processes to provide channels with all required performance reports.
• Tracking key metrics, exceptions, and outliers, and providing recommended action items for improvement.
• Maintaining stakeholder commitments to SLAs, scorecards, and project plans.

What experience do you have?

• Bachelor’s Degree in Business or equivalent.
• 5+ years of operations experience with large channel or frontline teams.
• 5+ years of program leadership or project management experience.
• Ability to work independently and with internal and partner teams.
• Strong experience in sales/channels operations, planning, and analysis.
• Understanding of Distribution, Channels, Sales, and supporting business functions.
• Excellent analytical skills with attention to detail; experience with reporting and analytics applications preferred.
• Strong written and verbal communication skills, including presentation skills.
• Ability to work cross-functionally across the business.
• Experience leading complex operational/strategic initiatives and change management.
• Excellent project management skills and ability to handle multiple priorities.
• Comfortable influencing decision-making at all levels and building relationships with partners and vendors.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.