Director - Channel Marketing - Commercial & Public Sector

Intello Technologies Inc.; Vancouver; Hybrid; CAD 128,000 - 192,000; Full time

Job summary

An established industry player is seeking a visionary Director of Channel Marketing to lead strategic initiatives across the Commercial and Public Sector. This role focuses on driving growth through innovative marketing strategies, enabling sales teams, and optimizing customer journeys. You will collaborate with various teams to create impactful marketing programs that resonate with diverse customer segments. Join a forward-thinking company that values your contributions and fosters a culture of innovation and collaboration, where your expertise will help shape the future of channel marketing.

Benefits

Minimum 3 weeks vacation

Flexible benefits

Generous pension program

Career development opportunities

Community involvement opportunities

Qualifications

• Proven experience in strategic channel marketing.
• Expertise in indirect sales and marketing strategies.
• Strong understanding of channel performance metrics.

Responsibilities

• Develop and execute strategic channel marketing vision.
• Lead integrated digital marketing and demand generation.
• Define and track channel-specific performance metrics.

Skills

Strategic Channel Marketing

Channel Enablement

Account-Based Marketing (ABM)

Digital Demand Generation

Sales Activation

Customer Journey Mapping

Data and AI Insights

Leadership

Collaboration with Sales

Tools

Highspot

LinkedIn Ads

Job description

Director - Channel Marketing - Commercial & Public Sector

Location: Toronto, ON, CA; Ottawa, ON, CA; Edmonton, AB, CA; Calgary, AB, CA; Vancouver, BC, CA

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Join our team

As the Director of Channel Marketing, you will play a pivotal role in shaping and executing the strategic vision for TELUS’ Commercial and Public Sector (C&PS) team. Reporting directly to the Vice President, Marketing, you are integral to supporting our leadership team and driving growth for our business, coupled with delivering extraordinary experiences and outcomes for our customers. You will work cross-functionally with Sales, Product, and Enablement teams to ensure alignment of channel marketing strategies with business objectives. Your focus will be on building scalable, results-driven channel marketing programs that empower our business to succeed and outperform the competition in delivering innovative solutions to our broad and diverse customer base. Joining TELUS means working at the forefront of innovation in a collaborative environment where your contributions are valued and impactful.

Here’s the impact and what we’ll accomplish together

The Director, C&PS Channel Marketing is a key leader in driving TELUS's growth by developing and executing a holistic channel marketing strategy. You will be responsible for managing and enabling our sales channels across different customer segments, encompassing the full customer journey for both prospects and existing customers. You will implement data-driven, channel-specific marketing initiatives, segment and channel-based product marketing, enablement resources, and sales incentive programs that motivate channels to effectively sell and market our offerings. Your strategic vision will be critical in identifying new channel opportunities and adapting to the evolving landscape.

Here’s How

1. Develop and execute a strategic channel marketing vision encompassing the full customer journey, by segment and sales channel.
2. Determine what to market and how to position it by segment.
3. Lead integrated digital marketing and demand generation for prospects.
4. Oversee Account-Based Marketing (ABM) focused on increasing wallet share and product intensity of existing customers, emphasizing an account-level focus for Enterprise and Public Sector segments, and supporting targeted marketing for strategically selected ENT accounts.
5. Activate sales through training and engagement.
6. Develop and execute indirect sales and marketing strategies.
7. Create channel-specific marketing programs, enablement resources, and incentive structures, such as Marketing-Funded SPIFFs.
8. Define and track channel-specific performance metrics, including sales performance, program effectiveness, satisfaction, and contribution to revenue and growth.
9. Ensure messaging, branding, and value propositions are tailored by segment and key vertical.
10. Drive evolution and tailoring of digital demand generation tactics, especially for the Mid Market segment where prospect development is critical.
11. Collaborate with sales VPs and other business units to align strategies and identify key accounts.
12. Provide strategic direction for content strategy, ensuring collateral, case studies, and thought leadership support segment and channel needs.

What you bring

• Proven experience in developing and executing strategic channel marketing strategies.
• Strong competency in channel enablement across customer segments (e.g., Enterprise, Public Sector, Mid Market).
• Expertise in indirect sales and marketing strategies.
• Deep understanding of Account-Based Marketing (ABM) in complex B2B/Public Sector environments.
• Strong understanding of channel-specific performance metrics and ROI measurement.
• Experience with digital demand generation tactics, including SEM and targeted advertising (e.g., LinkedIn Ads).
• Ability to translate product-centric messaging into customer- and segment-centric value propositions.
• Experience with sales activation, training, and enablement tools (e.g., Highspot).
• Familiarity with leveraging data and AI insights for targeting and segmentation (e.g., Next Best Product, AI-assisted Solution Selling).
• Strong leadership, strategic thinking, and marketing acumen.
• Effective collaboration with Sales, Product, Technical Sales, and other stakeholders.
• Understanding of customer journey mapping and marketing functions across stages (Learn, Buy, Get, Use, Pay).
• Experience with sales incentives (SPIFFs) and compensation alignment.
• Experience managing teams across demand generation, ABM, product marketing, sales activation, and content functions.

If you are a visionary channel marketing leader with a passion for enabling sales teams and driving segment-specific growth, we encourage you to apply.

Salary Range: $128,000 - $192,000

Performance Bonus or Sales Incentive Plan: 30%

Actual total compensation will depend on knowledge, skills, performance, and experience. TELUS also offers benefits such as:

• Competitive salary and bonus, minimum 3 weeks vacation, flexible benefits
• Work in-office, virtually, or hybrid as role requires
• Generous pension and share purchase programs
• Community involvement opportunities
• Career development and learning opportunities
• And more…

Note: Compensation may change in 2025.

A bit about us

We’re a people-focused, customer-first, purpose-driven team committed to innovation and positive impact. We value diversity and equitable access, and your unique talents will be appreciated here. Join us to help make the future friendly.

Note for Quebec candidates: English language skills may be required for interactions and software use.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion TELUS’s annual revenue

$4.8 billion Brand value

12 Consecutive years of increasing dividends

Accessibility

TELUS fosters an inclusive culture and offers accommodations for applicants with disabilities during recruitment.