Director, Brand & Marketing Services

pt Health; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

A healthcare company in Ontario is seeking a Director of Brand & Marketing Services to lead brand management and marketing operations. The ideal candidate will have over 8 years of relevant experience, strong leadership skills, and a background in digital marketing. Responsibilities include overseeing brand strategy, managing marketing services, and collaborating across departments to ensure integrated campaigns. This role promotes an inclusive environment and offers accommodations during recruitment.

Qualifications

• 8+ years of experience in brand management and digital marketing, preferably in healthcare or wellness.
• Proven success in leading cross-functional marketing teams.
• Exceptional organizational and leadership abilities.

Responsibilities

• Manage corporate brand strategy and ensure brand consistency.
• Oversee digital property management and web optimization.
• Collaborate with internal teams for integrated campaigns.

Skills

Brand management

Marketing operations

Creative leadership

Digital marketing

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business, or related; MBA preferred

Tools

CMS platforms

Marketing project management tools

Job description

Director, Brand & Marketing Services

We are seeking a strategic, driven, and collaborative Director of Brand & Marketing Services to lead our brand management, marketing, creative services, and digital marketing operations teams. This leader will ensure consistent brand expression across all channels and operationalize marketing at scale through efficient systems, processes, and cross-functional collaboration. The ideal candidate has extensive experience leading marketing and creative teams, scaling marketing operations, and delivering results through effective execution and strong relationships.

Overview

Responsibilities

• Brand & Creative Stewardship
• Manage corporate brand strategy, visual identity, and messaging architecture across all touchpoints.
• Ensure brand consistency across campaigns, websites, internal communications, presentations, and events for all brands and business units.
• Lead a team of creative professionals and manage external vendor relationships to produce high-impact assets.
• Support internal teams with brand governance, creative tools, templates, and education.
• Oversee trademarks, including identifiers, renewals, and applications.
• Marketing Services & Operations
• Manage a centralized marketing services function supporting multiple departments.
• Design scalable workflows and intake processes for creative and marketing requests, including SLAs and prioritization.
• Enhance project and resource management platforms to improve transparency, speed, and collaboration.
• Support team coordination for events and conferences nationwide.
• Web & Digital Property Management
• Oversee maintenance, optimization, and development of websites and digital properties.
• Lead web projects such as migrations, site updates, and ensuring brand and UX consistency.
• Manage domain registration, hosting, DNS, and technical infrastructure for security and performance.
• Collaborate with IT and external partners to align web strategies with enterprise goals.
• Cross-functional Collaboration
• Partner with demand generation, product marketing, communications, and sales teams for integrated campaigns and initiatives.
• Act as a liaison between marketing and internal departments to ensure smooth execution and alignment.
• Contribute to strategic planning, go-to-market strategies, and organizational initiatives.
• Team Leadership & Growth
• Hire, mentor, and motivate a high-performing, multidisciplinary team.
• Foster a culture of operational excellence, creativity, and continuous improvement.
• Set goals, establish metrics, and coach team members for development.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related; MBA preferred.
• At least 8 years of experience in brand management, marketing operations, and digital marketing, preferably in healthcare or wellness.
• Proven success leading brand, creative, and digital teams in fast-paced, high-growth environments.
• Experience managing complex websites, CMS platforms, and digital infrastructure.
• Strong understanding of marketing workflows, asset management, and approval processes.
• Exceptional organizational, communication, and leadership skills.
• Ability to manage stakeholders and multiple priorities with a service-oriented approach.

Inclusion

We are committed to an inclusive environment where all backgrounds can thrive. We promote equal employment opportunities for all, including Indigenous peoples, newcomers to Canada, women, and visible minorities.

Accommodation

Accommodations are available upon request during the recruitment process.