Director, Brand Marketing

Herschel Supply Company; Vancouver; On-site; CAD 130,000 - 150,000; Full time

Job summary

Herschel Supply Company is seeking a Director of Brand Marketing to enhance brand equity and drive awareness through integrated campaigns. This role involves overseeing media strategies, community engagement, and leading a dynamic brand marketing team in a creative environment centered in Vancouver.

Benefits

Health benefits

Competitive vacation policy

Maternity leave top-up for parents

Employee assistance program

Professional development subsidy

Product discount and giveaways

Free fruit, snacks & beverages

Weekly happy hour

A dog friendly office

Various fun events throughout the year

Qualifications

• 8+ years of experience in brand marketing.
• Experience leading brand campaigns from concept to execution.
• Hands-on experience with influencer programs.

Responsibilities

• Lead earned media strategy including global PR and influencer programs.
• Oversee organic social media and brand storytelling.
• Guide community strategy and grassroots activations.

Skills

Brand marketing

PR

Influencer strategy

Media strategy

Social media

Communication

Education

Bachelor's Degree or Technical Diploma in marketing or related discipline

Job description

ABOUT HERSCHEL SUPPLY

Welcome to Herschel Supply, where we make quality products for a lifetime of better journeys. Designed with timeless form and intuitive function in Vancouver, Canada, every piece is backed by our signature warranty for wherever you’re going next.

Since 2009, we’ve never stopped taking risks. We’re constantly innovating, growing our community and heading on new journeys. We’ve gotten lost in new cities, made lifelong friends all over the world, road tripped with no GPS, and explored a ton of creative pursuits along the way.

Putting yourself out there isn’t easy. It means stepping outside of your comfort zone and trying something new. It might be scary at first, but it also leads to the best parts of life. Inspiring others to take that leap is what we live for. Wherever you’re headed, we’re here to help you pack your future with possibilities.

So, come along for the ride, get inspired and Put Yourself Out There.

THE ROLE

AsDirector, Brand Marketing, you will lead the brand marketing function to strengthen brand equity, drive awareness, and build long-term emotional connections with our global community. Partnering closely with our leaders across Digital Marketing, Wholesale Marketing, Marketing Operations, Creative, Ecommerce, and Retail, you will deliver integrated campaigns that make people stop, notice, and feel something.

You’ll have the autonomy and backing to guide strategic direction and ensure brand consistency across all channels and touchpoints.

A DAY-IN-THE-LIFE

• Lead our earned media strategy, including global PR and influencer programs
• Oversee organic social media, including content planning, community engagement, and brand storytelling
• Guide brand media planning efforts, working in close partnership with the Director, Digital Marketing, to deliver fully integrated campaigns
• Shape community strategy and lead execution of grassroots activations, sponsorships, and events
• Develop creative and brand marketing briefs that inspire alignment and strong campaign outcomes
• Drive campaign wrap reporting and analysis—highlighting wins, learnings, and areas for growth
• Own brand health tracking and competitive insights to inform strategy and priorities
• Own customer insights reporting, providing regular updates to cross-functional teams
• Collaborate closely with Creative, Digital, and Retail teams on fully integrated go-to-market plans
• Lead and mentor the Brand Marketing team, providing clarity, support, and growth opportunities

DELIVERABLES & KPIs

• Successful delivery of integrated, cross-channel brand campaigns that ladder up to seasonal priorities
• Drive awareness and consideration of the brand across regions, partnering with the Director of Digital Marketing to drive quality traffic to our DTC channels and Wholesale partners.
• Measurable increases in organic social reach, engagement, and influencer performance
• On-time delivery of campaign briefs, with clear KPIs and alignment across teams
• Execution of key events and brand partnerships with strong post-activation reporting
• Establishment of regular campaign wrap reports with actionable insights
• Positive engagement and development within your team

ABOUT YOU

• You bring 8+ years of progressive experience in brand marketing, with a strong foundation across PR, influencer, social, and media strategy
• Bachelor's Degree or Technical Diploma in marketing or related discipline
• You’ve led brand campaigns from concept to execution, ideally within consumer, lifestyle, or retail brands
• You have hands-on experience with influencer programs, from identifying talent to writing briefs and collaborating on campaign execution
• You’re skilled at crafting clear, inspiring creative briefs and aligning cross-functional teams around big ideas
• You’ve managed and mentored teams, creating environments where people feel supported and empowered
• You’re culturally curious, strategically minded, and naturally collaborative—you bring ideas to the table and build strong relationships across the business
• A clear, confident communicator with excellent storytelling skills and a passion for building brand love
• Experience with brand health tracking software is an asset

YOUR JOURNEY WITH HERSCHEL SUPPLY

The annual salary for this role falls within the range of 130,000-150,000 CAD. We welcome diverse talents, and if you don't feel like you tick all the boxes yet in terms of experience, we'll consider adjusting the scope of work and salary range to align with your individual strengths. In addition to base salary, here are just a few of the additional perks we offer to our valued team members as part of our comprehensive total compensation package:

• Health benefits
• Competitive vacation policy
• Maternity leave top-up for birthing and non-birthing parents
• Employee assistance program
• Professional development subsidy
• Product discount and giveaways
• Free fruit, snacks & hot and cold beverages
• Weekly happy hour
• A dog friendly office
• Various fun events throughout the year

This role is based out of our Vancouver HQ, with in-office collaboration Monday through Thursday so if you thrive in a creative, in-person team environment, we’d love to hear from you.

DIVERSITY, EQUITY & INCLUSION AT HERSCHEL SUPPLY

We’re committed to creating a workspace that is safe, secure, inclusive and enjoyable for all. Stemming from our core values and initiating dialogue around our programs, we aim to empower everyone to share their individual voices and experiences. It’s with this openness that we are able to expand our view of who we are as individuals, and what we can do in our careers at Herschel.

At Herschel Supply, we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. Our goal is to build an inclusive culture that connects us to our customers and the communities around us while embracing and encouraging diversity in our employees’ age, colour, disability, ethnicity, gender identity or expression, sexual orientation, race, religion and other characteristics that make our employees unique.