Director, Analytics

VaynerMedia; Toronto; On-site; CAD 200,000 - 249,000; Full time

Job summary

A global creative agency based in Toronto is seeking a Director of Analytics to lead a team of data analysts. The role requires extensive experience in digital marketing analytics, strong proficiency in data visualization tools, and the ability to drive actionable insights through effective communication. The successful candidate will be immersed in a collaborative environment focusing on strategy and media innovation.

Benefits

Employer-sponsored 401k with match

Medical, Dental, and Vision coverage

Unlimited PTO

Parental Leave

Health and Wellness benefits

Qualifications

• 7-10 years in digital marketing analytics, focusing on social media.
• Deep knowledge of measurement methodologies.
• Experience managing analytics teams.

Responsibilities

• Drive data-driven insights and growth collaboratively across teams.
• Develop analytics frameworks and measurement plans.
• Lead presentations translating data into compelling narratives.

Skills

Digital marketing analytics experience

Knowledge of digital media channels

Experience with analytics tools

Client communication skills

Storytelling skills

Proficiency in Python and SQL

Advanced Excel skills

Tools

Google Analytics

Tableau

Excel

Google Ads

DV360

Facebook

Amazon

TikTok

Twitter

SnapChat

Job description

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is a contemporary family of companies working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a global creative and media agency founded in 2009 by Gary Vaynerchuk, with offices worldwide. Recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards, it is part of the VaynerX family.

In a Nutshell

VaynerMedia is seeking a Director of Analytics to lead and develop a high-performing team of data analysts. The role involves driving insights and strategic recommendations, acting as a trusted advisor to clients and internal teams, and mentoring talent to elevate analytics capabilities.

What You'd Do:

1. Collaborate with senior leaders across media, strategy, and creative teams to drive data-driven insights and growth.
2. Develop analytics frameworks, measurement plans, and success metrics aligned with business goals.
3. Guide clients in evolving success measures using first-party data and predictive modeling.
4. Define and lead the analytics agenda, ensuring measurement frameworks stay current with industry trends.
5. Oversee reporting, dashboards, and modeling to ensure accuracy and actionable insights.
6. Develop measurement frameworks including MMM, MTA, and attribution solutions.
7. Utilize first-party data to improve audience targeting and media effectiveness.
8. Lead presentations and discussions with stakeholders, translating data into compelling narratives.
9. Support new business development for the Analytics practice.
10. Manage and mentor analytics professionals, fostering a collaborative team environment.

What You've Got:

1. 7-10 years in digital marketing analytics, with a focus on social media.
2. Deep knowledge of digital media channels, measurement methodologies, and performance marketing.
3. Experience with platforms like Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
4. Familiarity with analytics tools such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle.
5. Strong storytelling and data visualization skills, with tools like Tableau.
6. Experience managing analytics teams across accounts.
7. Effective client communication skills, including presentations and thought leadership.
8. Knowledge of retail media, omnichannel attribution, and performance marketing.
9. Proficiency in Python and SQL.
10. Advanced Excel skills, including pivot tables, V-Lookups, and macros.

This role is ideal for an analytics leader passionate about data, strategy, media innovation, and mentorship. We encourage all passionate candidates to apply, fostering an inclusive team environment.

Additional Information:

• Compensation varies based on skills and experience.
• Employer-sponsored 401k with match
• Medical, Dental, and Vision coverage
• Unlimited PTO
• Parental Leave
• Health and Wellness benefits

Base Salary: $145,000 — $180,000 USD