Direct Response Media Buyer

Purely Optimal Inc.; Vancouver; Remote; CAD 60,000 - 90,000; Full time

Job summary

Purely Optimal Inc. is seeking a Media Buyer to enhance our digital marketing efforts. The ideal candidate will manage campaigns across platforms like Facebook, Google, and TikTok, ensuring alignment with business objectives. This role demands strong analytical and creative skills, providing a chance to grow with a fast-paced eCommerce business.

Benefits

Competitive compensation

Flexible, remote work environment

Opportunity for growth

Qualifications

• 2+ years of experience in media buying.
• Strong analytical abilities for data interpretation.
• Experience in developing compelling ad copy.

Responsibilities

• Manage advertising campaigns across digital platforms.
• Allocate and optimize advertising budgets.
• Analyze campaign performance and provide insights.

Skills

Analytical Skills

Creative Aptitude

Budget Management

Team Collaboration

Job description

OVERVIEW

Join our dynamic team at Purely Optimal Inc., where we specialize in creating top-quality supplements and driving sales through effective digital marketing strategies. As a Media Buyer, you will be at the forefront of our advertising efforts, planning, executing, and optimizing campaigns across multiple platforms including Facebook, Google, and TikTok. If you are results-driven with a passion for data analysis and creative marketing, we want to hear from you!

KEY RESPONSIBILITIES

• Campaign Management: Develop and manage advertising campaigns across various digital platforms, ensuring they align with our marketing strategy and business objectives.
• Budget Management: Allocate and manage advertising budgets efficiently, optimizing spend to maximize return on ad spend (ROAS).
• Performance Analysis: Regularly analyze campaign performance using analytical tools, providing insights and recommendations for improvement.
• Creative Development: Collaborate with the creative team to develop compelling ad copy and visuals that resonate with our target audience.
• Market Research: Stay updated on industry trends, competitor activity, and changes in digital advertising platforms to inform strategy.
• A/B Testing: Implement A/B testing for ad creatives, landing pages, and strategies to ensure continuous improvement and optimization of campaigns.
• Cross-Platform Integration: Manage campaigns across platforms, maintaining consistency in messaging and creative while leveraging the strengths of each channel.

• Experience: 2+ years of experience in media buying, with a proven track record of managing successful campaigns on major digital platforms.
• Analytical Skills: Strong analytical abilities to interpret data, draw insights, and make data-driven decisions.
• Creative Aptitude: Experience in developing compelling ad copy and creative assets that drive engagement and conversions.
• Budget Management: Ability to manage and optimize advertising budgets effectively for maximum ROI.
• Knowledge of Digital Marketing: Deep understanding of digital marketing concepts and best practices, particularly in the supplements or eCommerce space.
• Team Collaboration: Excellent communication skills to work collaboratively with cross-functional teams, including marketing, sales, and creative.
• Self-Motivated: Strong initiative and ability to work independently in a fast-paced environment.
• Availability: Must be willing to work in the Pacific Time Zone (PST).

• Competitive compensation
• Flexible, remote work environment
• Opportunity to work with a fast-growing eCommerce business
• Growth potential as the company expands into new channels