Direct Response Copywriter

Martell Media; Kelowna; On-site; CAD 90,000 - 110,000; Full time

Job summary

A forward-thinking media company in Kelowna is seeking a Direct Response Marketer to drive revenue growth through effective ad campaigns and optimize funnels. The ideal candidate has 3–5 years of direct response marketing experience and a strong focus on results. Join a dynamic team that thrives on collaboration and creativity, shaping compelling campaigns that convert leads effectively.

Benefits

Health Coverage

Dental Coverage

Unlimited Paid Time Off

Team Culture

Qualifications

• 3–5 years in direct response marketing or performance roles.
• Strong copywriting skills with proven sales examples.
• Hands-on experience managing substantial paid campaigns.

Responsibilities

• Write ads and landing pages that convert.
• Plan and scale paid campaigns across multiple platforms.
• Build and optimize marketing funnels.
• Track and report on performance metrics.

Skills

Direct response marketing

Copywriting

Managing paid campaigns

Data analysis

Tools

CRMs

Funnel builders

Analytics tools

Job description

On-Target Earnings: $90,000 Base + $20,000 Performance Bonus

Location: Kelowna, BC (In-person)

Benefits: Health Coverage

• Dental Coverage
• Unlimited Paid Time Off
• Real Impact
• Team Culture That Actually Feels Like One

About Us

At Martell Media, we’re on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

At the heart of everything we do: Be the example…growth mindset. Build the people…we build people, the people build the business. Simple scales…we scale with simplicity, not complexity.

Why you shouldn't work here – Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

• 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
• Application review
• 15-minute intro call
• Strengths assessment – how you learn and do
• In-person interview – values and culture fit
• Paid test project – work with us, like you're already on the team
• Final call with our CEO
• Offer – if we’re both excited, we move forward fast

About the Role

We’re hiring a Direct Response Marketer to drive revenue growth through campaigns that convert clicks into customers. You’ll own the copy, ads, and funnels that fuel our acquisition engine, with your north star being measurable revenue from qualified leads.

This is a hands-on, execution-focused role reporting directly to Sam, our Marketing Director. You won’t be buried in meetings or strategy decks, your impact will be seen in the numbers.

What You'll Do

Direct Response Copy & Creative

• Write ads, landing pages, email sequences, and sales scripts that convert.
• Collaborate with creative teammates to build compelling ad creative.

Paid Media & Acquisition

• Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, and TikTok.
• Optimize budgets, bids, and targeting to hit ROAS, CPL, and CAC goals.
• Test new hooks, offers, and formats to unlock growth.

Funnels & Optimization

• Build and optimize funnels including lead magnets, webinars, tripwires, and VSLs.
• Run A/B tests to increase conversion rates, AOV, and LTV.

Data & Reporting

• Track performance metrics (CAC, LTV, payback period, funnel conversion).
• Provide weekly performance insights and recommendations.

What You Bring

Required

• 3–5 years in direct response marketing, growth, or performance roles.
• Strong copywriting skills with examples that drove sales.
• Hands-on experience managing paid campaigns with meaningful budgets.
• Experience with CRMs, funnel builders, and analytics tools.
• Portfolio of campaigns tied directly to revenue outcomes.

Preferred

• Experience with high-ticket or info/coaching products.
• Meta Blueprint / Google Ads certified.
• Ability to blend creative direction with data-driven optimization.

You're a Great Fit If You…

• Own your numbers and thrive on results.
• Love testing, iterating, and scaling winning offers.
• Switch easily between creative brainstorming and data analysis.
• Thrive in a high-output, in-person team environment.

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine