Digital Strategist

Dept; Toronto; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

DEPT seeks a Digital Strategist to join their Personalized Content team, developing strategic market recommendations for clients. The role focuses on creating effective digital marketing strategies while analyzing market data and client goals. Join a dynamic environment known for innovation and inclusive culture, providing support for personal growth and development.

Benefits

Flexible, hybrid working policy

Mental health support and company sick pay scheme

Full dental and healthcare cover starting from Day 1

Social and Cultural Events

Learning and Development opportunities

Qualifications

• Demonstrable experience in a similar role with proven success.
• Ability to use data and insights to create actionable marketing goals.
• In-depth understanding of digital marketing channels like email, web, display, and social.

Responsibilities

• Create end-to-end digital marketing strategies using the DEPT Planning Methodology.
• Conduct research to identify new opportunities based on market analysis.
• Client-facing role; present strategies and collaborate with teams to optimize results.

Skills

Analytical thinking

Presentation skills

Client engagement

Digital strategy creation

Education

Bachelor's degree in Marketing or related field

Job description

This role is part of our Personalized Content team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is personalized, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Walmart, and more!

JOB PURPOSE

In this role you will develop strategic market recommendations for a range of clients as part of an enterprising new business plan.

As a Digital Strategist you are the foundation of any creative project and provide the team with insights, gleaned from market research and by truly getting to know a client’s brand and objectives. Your curious nature and analytical mind mean you build plans that go beyond a single project and are constantly looking to the future.

KEY RESPONSIBILITIES

• Create end-to-end digital marketing strategies following the DEPT Planning Methodology.
• Research products, services and current strategies to identify new opportunities.
• Analyse and interpret research and reporting; and use this information to inform and improve strategies.
• Ensure plans fit client goals, are optimized for multiple audiences, push to desired action and are tested and measured effectively.
• Supporting on New Business efforts; through research and insights.
• This is a client-facing role supporting key accounts; the ideal candidate must be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimize, implement and test and measure.
• Taking client briefs; you will work hand in hand with Account Managers to cascade to the wider team and provide the ideal environment for creative development.
• This is an omni-channel digital role covering email, web, display and social, but the core focus will be CRM, so an in-depth understanding of email marketing is essential.

WHAT WE ARE LOOKING FOR

• Demonstrable experience in a similar role with proven success.
• An understanding of how to turn business goals into actionable marketing goals.
• Knowledge of how to use data and insight to create profiles and personas.
• Experience of creating and optimising user journeys, including automated journeys is desirable but not essential.
• An understanding of how to interpret data to improve results.
• Channel expertise in email, web, display and social; with an emphasis on innovation and possibility.
• Understanding of A/B and multivariate testing methodologies.
• Understanding of and ability to articulate best practice in digital marketing.
• Excellent presentation skills.
• Excellent written and communication skills as this is a client-facing role.
• Inquisitive nature to learn and understand how things work.

WE OFFER

• A flexible, hybrid working policy
• Mental health support, and company sick pay scheme.
• Full dental and healthcare cover starting from Day 1
• Refreshments are provided in the office all week
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organized activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPTis committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here .

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