Digital Strategist

Vendasta Technologies, Inc.; Saskatoon; On-site; CAD 50,000 - 75,000; Full time

Job summary

A leading technology company in Saskatoon seeks a Digital Strategist to play a pivotal role in launching and optimizing digital ad campaigns for small and medium businesses. Applicants should have experience in SEM, strong analytical skills, and be eager to leverage AI tools to drive campaign success. Join us for a chance to grow in a collaborative environment that values innovation and excellence in digital marketing.

Benefits

Competitive health benefits

Flex time and annual work-from-anywhere policy

Employee Options Program

Daily snacks and catered lunches

Education reimbursement

In-house learning opportunities

Leadership development programs

Community initiatives

Qualifications

• 2+ years experience in Paid Search and/or Paid Social advertising.
• Strong analytical skills to identify trends and performance issues.
• Intermediate to advanced skills in Excel/Google Sheets.

Responsibilities

• Execute and optimize search and social ad campaigns.
• Use AI tools for campaign optimization and performance analysis.
• Maintain campaign quality through monitoring and data analysis.

Skills

Analytical Skills

Communication Skills

Attention to Detail

Collaboration

Adaptability

Education

Google Ads Certification

Bing Ads Certification

Google Analytics Certification

Tools

Google Ads

Meta Ads

Matchcraft

Excel

Google Sheets

PowerPoint

Job description

Digital Strategist

Saskatoon, SK

Are you passionate about launching and optimizing digital ad campaigns that drive results? Does supporting small and medium businesses through innovative tech solutions excite you? We’re looking for a Digital Strategist who’s eager to grow in the digital advertising space and kickstart their journey using AI-enhanced tools to maximize impact and efficiency for our partners and clients.

About the Job

As a Digital Strategist on our AI-Managed Professional Services team, you’ll support digital advertising performance across SEM and social paid platforms like Google Ads, Meta, and Matchcraft. You’ll follow well-established workflows while learning to leverage AI to automate repetitive tasks, uncover campaign insights, and contribute to continuous optimization. With strong mentorship and a collaborative team environment, this role is ideal for someone looking to build technical acumen and grow in the digital marketing space.

Your Impact

As a Digital Strategist, you’ll work with Client Engagement Leads, Digital Ads Specialists, and cross-functional teams to:

• Execute and optimize search and social ad campaigns using platforms such as Matchcraft, Google Ads, and Meta.
• Use AI tools and standardized prompts (with guidance) to assist in campaign optimization, reporting, and performance analysis.
• Maintain campaign quality through regular monitoring, data analysis, and feedback loops.
• Collaborate with team members to ensure seamless campaign execution and service delivery.
• Adhere to SLAs by managing time effectively, prioritizing tasks, and communicating proactively with stakeholders.
• Participate in continuous learning by completing certifications, contributing to team improvements, and embracing AI-supported workflows.
  

What You Bring to the Table

You are:

• Detail-oriented and highly organized with a strong sense of accountability.
• Eager to learn, open to feedback, and excited to experiment with emerging tools—especially AI.
• Collaborative in nature and comfortable communicating across teams and with partners.
  

You have:

• 2+ years of experience in Paid Search and/or Paid Social advertising.
• A solid grasp of online marketing concepts, including SEM and display advertising.
• Proficiency in using digital ad platforms such as Google Ads and Meta; familiarity with Matchcraft is a plus.
• Google Ads, Bing Ads, and Google Analytics certifications (or commitment to complete within 30 days).
• Intermediate to advanced skills in Excel/Google Sheets and PowerPoint/Slides.
• Strong analytical skills to identify trends and performance issues
• Clear written and verbal communication skills, in both technical and non-technical contexts.

About Vendasta

We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real-time actions and insights. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.

Perks

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices.Invest in your growth through education reimbursement, in-house learning opportunities, and a suite of leadership development programs. We’re driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career, build a life you love. At Vendasta, you’ll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.

Please apply on our company website by August 1, 2025. Please note that this job will remain posted until filled.