Digital Strategist

Alberta Veterinary Laboratories Ltd; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading digital marketing agency in Canada is looking for a forward-thinking Digital Media Strategist to develop innovative digital strategies that connect clients with their audiences. The ideal candidate will have at least 5 years of digital marketing experience, excellent project management skills, and a passion for optimizing campaign performance. This remote position offers flexible hours and an encouraging work environment.

Benefits

Flexible remote work arrangements

Medical, dental and vision benefits

Unlimited wellness days

3 weeks of vacation

$150 birthday PTO

Semi-annual bonuses

Professional development opportunities

Employee referral bonus

Annual company retreat

Qualifications

• Minimum of 5 years of digital marketing experience, including 2 years in an agency.
• Minimum 2 years managing projects with multiple stakeholders.
• Strong written and verbal English language communication.

Responsibilities

• Develop and present clients with digital media campaign strategies.
• Collaborate with account leads to develop campaign estimates and schedules.
• Lead digital campaign planning, ensuring strategies are implemented.

Skills

Digital marketing experience

Project management

Presentation skills

MS Office proficiency

Data storytelling

Tools

Google Ads

Meta platforms

GA4

Google Tag Manager

Reporting platforms

Job description

Department: Media Services

Reporting to: Director of Paid Media

Location: Remote within Canada

Position Type: Full-Time, Permanent

Hours: Monday – Friday, 9AM – 5PM (in your time zone, flexible hours)

If you crave a workplace that values your ideas, your growth and development and where you can learn from the best, then you're exactly who we're looking for. We're not interested in the status quo - we're here to shape the future of agrimarketing. And we know you share that passion too.

As one of the largest ag-focused agencies in the world, we challenge people and brands to be more than they imagined. At our core, we’re a team of outperformers who are committed to growing ourselves, our colleagues, our clients and our business. We’re looking to attract and grow creative and strategic minds who share our desire to outperform in their careers and in their lives. With the right people, we will create great outcomes for clients, employees and Think Shift. See a future for yourself at Think Shift? Keep reading!

SUMMARY

We’re looking for an innovative, forward-thinking professional to help develop digital strategies and media plans that connect our clients with their audiences — in Canada, across North America, and globally.

In this role, you’ll collaborate closely with Think Shift’s clients, as well as our media, creative, and account teams, supporting both national and international brands. You’ll be the go-to expert for leveraging the latest in digital marketing, executing effective digital strategies, driving better performance across existing digital channels, and managing the project to completion.

You’ll develop data-driven campaign strategies that align with our clients’ goals and deliver clear, actionable recommendations. You’ll also provide hands-on support to our digital team, ensuring campaigns are expertly built, managed, optimized, and reported.

ACCOUNTABILITIES

Digital Media Strategy

• Provide clients and internal stakeholders with digital thought leadership and insights to support MarCom and business planning.
• Develop and present to clients, digital media campaign strategies that are innovative, meaningful, and measurable.
• Develop and improve existing targeting strategies to connect with client audiences, identifying key channels and platforms to reach potential customers.
• Support new business development initiatives as needed, providing support materials and strategic guidance for digital marketing proposals and pitches.
• Provide guidance for Think Shift’s sales team in developing digital strategies to improve inbound marketing campaigns.

Campaign Management & Reporting

• Collaborate with account leads and the workflow team to develop estimates and schedules for campaign execution, ensuring billable items and hours required are accurately reflected.
• Lead digital campaign planning and execution, delegating to the digitalteam and ensuring that strategies are being actioned accordingly, implementing best practices in campaign management, naming, data collection, and optimization processes.
• Establish optimization schedules to monitor and improve campaign performance, working closely with supporting team members to ensure outstanding campaign results.
• Provide guidance and mentorship to junior team members in developing campaigns, optimizing campaign performance, and developing analysis of campaign results.
• Analyze campaign performance and develop and present well-articulated insights that tell the story of the campaign, the results, and recommendations for future strategies.
• Active participation in creative brainstorming, UX development, and any other aspect of campaigns to ensure optimal paid digital media performance.

WE'RE LOOKING FOR

• Minimum of 5 years of digital marketing experience with 2 years agency experience.
• Minimum 2 years managing projects and campaigns with multiple stakeholders.
• Minimum of 3 years experience creating digital marketing strategies and campaign execution.
• Strong presentation skills as well as written and verbal English language communication.
• High proficiency and comfortability with MS Office applications (Excel, Word, PowerPoint, etc.)
• Google Ads and Meta certifications preferred.
• Experience with GA4 and Google Tag Manager integrations.
• Reporting platform experience (Funnel, Looker Studio, etc.) and using data to tell stories.

BENEFITS

Think Shift provides an attractive, market-researched comprehensive compensation plan, which includes base salary and company bonus. Employees enjoy a range of benefits, some of which include:

• Flexible remote work arrangements
• Medical, dental and vision benefits coverage start day 1
• Unlimited wellness days so you can be at your best
• 3 weeks of vacation
• Celebrate your birthday with $150 and a PTO day
• Semi-annual bonuses (based on company performance)
• Professional development opportunities
• Employee referral bonus
• Annual company retreat

Our Freedom with Responsibility Philosophy

At Think Shift, we believe our unique culture and philosophies make us different in a good way. Our talented team of multi-disciplined creators and strategists have one thing in common: the drive to outperform and to help our clients do the same.

We believe in providing guidelines for Think Shifters to operate within instead of putting up fences that can restrict true creativity and diversity of thought. With the freedom to operate in a way that best works for them, it allows everyone to bring their best selves to work. But with great freedom also comes great responsibility and the expectation of following through on what you say you’ll do. We understand this approach is not for everyone. Think Shift is for those who blaze the path for their own growth and challenge the status quo to find a better way. It’s for those who are committed to protecting, preserving and overall, enhancing what has been entrusted to them.

We Want You to Be YOU!

At Think Shift, we want everyone to feel comfortable bringing their complete and authentic selves to work. We believe that when individuals bring their unique experiences, backgrounds, knowledge, perspectives and self-expression to the collaborative process, our team becomes even more amazing. We are committed to fostering a diverse and inclusive workplace and welcoming talent from all backgrounds. As part of our stewardship commitment, Think Shift continually strives to create a culture of respect and fairness for all.

If you require any accommodation or support during the recruitment process, please let us know.