Digital Shelf Specialist

Keurig Dr Pepper; Mississauga; Hybrid; CAD 55,000 - 85,000; Full time

Job summary

An established industry player seeks a Digital Shelf Specialist to enhance its online presence. This exciting role involves managing product listings on the DTC website and third-party e-tailers like Amazon and Walmart. You'll collaborate with IT teams to ensure platform functionality and optimize content for maximum visibility and sales. Your analytical skills will drive data-informed decisions, while your creativity will shine through in promotional campaigns. If you're passionate about eCommerce and thrive in a dynamic environment, this is the perfect opportunity to make a significant impact.

Qualifications

• Proven experience in eCommerce merchandising for DTC websites.
• Strong organizational skills to manage multiple projects effectively.

Responsibilities

• Oversee product listings and pricing on the DTC website.
• Plan and execute product promotions and seasonal offers.

Skills

eCommerce Merchandising

Communication Skills

Organizational Skills

Data Analysis

Bilingual (French and English)

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Hybris

ERP Systems

PIM Tools

HTML/CSS

Job description

Overview:

Digital Shelf Specialist

Location: 30 Eglinton Ave West, Mississauga, ON

Full-time, permanent role with 3 days on-site or as needed.

Key Responsibilities:

DTC Website Management:

• Oversee and optimize product listings, categorization, pricing, and promotions on the DTC website.
• Collaborate with IT and development teams to troubleshoot, improve, and maintain platform functionality, ensuring content accuracy and consistency with inventory and sales strategies.

E-tailer & Marketplace Management:

• Work with third-party e-tailers (Amazon, Walmart, etc.) to ensure proper product listing and optimization, adhering to marketplace guidelines.
• Coordinate promotional campaigns, product launches, and pricing strategies with e-tailers to maximize visibility and sales.

Promotions & Campaigns:

• Plan and execute product promotions, seasonal offers, and limited-time deals for both the DTC site and e-tailers.
• Align website and e-tailer promotions with broader marketing campaigns.

Content & Visual Merchandising:

• Ensure product pages are visually engaging with high-quality images, videos, and consistent branding across platforms.
• Update content to reflect current trends, inventory, and seasonal offerings.

Product Performance & Data Analysis:

• Generate reports on product performance, identify trends, and make data-driven decisions to optimize listings.
• Monitor customer feedback and reviews, addressing issues related to product listings or site performance.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in eCommerce merchandising, focusing on DTC websites and third-party e-tailers.
• Excellent communication and collaboration skills for cross-functional work and external partnerships.
• Strong organizational skills and attention to detail to manage multiple projects.
• Experience with Hybris or similar eCommerce platforms is a plus.
• Familiarity with product feed management, inventory systems, and marketplace platforms is a plus.

Desirable Skills:

• Experience with ERP systems and PIM tools.
• Basic HTML/CSS knowledge for website updates.
• Understanding of UX/UI best practices for eCommerce.

Note: Bilingual proficiency in French and English (written and spoken) is required due to the company's scope and cross-functional needs.