Digital Sales Manager - North Bay Chrysler

401auto; North Bay; On-site; CAD 100,000 - 150,000; Full time

Benefits offered by this job

Health and dental benefits

Leadership development

Job summary

North Bay Chrysler, part of the 401 Auto Group, seeks a Digital Sales Manager to lead our online sales operation and deliver world-class customer experiences from the first online contact. This leadership role focuses on improving engagement, conversion, and efficiency in a fast-paced automotive digital environment.

You will work with senior leadership to shape digital sales strategy, partner with marketing to drive digital traffic, and develop measurable processes that scale across the group.

Qualifications

• Automotive dealership experience is strongly preferred.
• Experience using dealership CRM platforms such as Dabadu, VinSolutions, DealerSocket, or similar.
• Excellent written and verbal communication skills.
• Strong organizational and time-management abilities.
• Competitive, self-motivated, and goal-oriented.
• Comfortable working in a fast-paced, high-volume environment.
• Passion for customer service, technology, and continuous improvement.
• A leader who enjoys solving problems, building processes, and driving measurable results.

Responsibilities

• Lead and manage all incoming digital sales leads from AutoTrader, dealership websites, OEM programs, social media, Google, phone calls, live chat, and third-party lead providers.
• Respond with speed, professionalism, and purpose to every customer inquiry.
• Build rapport, qualify customer needs, and create excitement before customers ever step into the dealership.
• Book, confirm, and manage appointments while maintaining industry-leading show and closing ratios.
• Partner with the Sales Managers to maximize every opportunity and deliver exceptional customer experiences.
• Maintain accurate CRM activity, customer communication, and follow-up processes.
• Track and report on KPIs, including response times, appointment rates, show rates, closing percentages, and lead conversion.
• Develop innovative lead-generation initiatives and work closely with the marketing team to increase digital traffic and engagement.
• Analyze performance metrics and recommend strategies to improve sales, customer satisfaction, and operational efficiency.
• Help shape the dealership's digital retail strategy and customer journey.

Skills

Automotive dealership exp

CRM platforms

Written & verbal comms

Org & time management

Self-motivated & goal oriented

Thrives in fast-paced env

Customer service mindset

Leadership mindset

Tools

Dabadu CRM

VinSolutions

DealerSocket

Job description

We're not hiring someone to manage leads. We're hiring someone to drive the future of digital automotive retail.

Lead the Future of Automotive Retail

North Bay Chrysler is growing, and we're looking for a driven, energetic Digital Sales Manager to lead our online sales operation.

Today's customers begin their buying journey online. Your role is to ensure every lead receives a world-class experience, every opportunity is maximized, and every customer feels like they're our only customer.

This is not an entry-level position. We're looking for someone who thrives on performance, embraces accountability, and wants to build a career with one of Canada's fastest-growing automotive groups.

Your Career Starts Here

At the 401 Auto Group, we believe our future leaders come from within. This position offers a clear path for growth into senior leadership for the right individual. If you're ambitious, results-driven, and ready to make an impact, we'll invest in your development, provide ongoing mentorship, and create opportunities for you to advance your career. We don't just hire employees—we build leaders.

More Than Lead Management

This is a leadership role.

You'll help shape the future of our dealership's digital sales strategy by working directly with senior leadership to improve customer engagement, increase lead conversion, streamline processes, and identify new opportunities for growth.

You'll have the opportunity to influence how we market, communicate, and sell vehicles in today's digital marketplace while helping build a best-in-class customer experience from the very first click. If you're someone who enjoys creating new ideas, improving processes, and making a measurable impact, this is the opportunity you've been looking for.

Location: 2635 Trout Lake Rd, North Bay ON (Chrysler)

Wage: $100,000-$150,000 per year

What You'll Be Responsible For

• Lead and manage all incoming digital sales leads from AutoTrader, dealership websites, OEM programs, social media, Google, phone calls, live chat, and third-party lead providers.
• Respond with speed, professionalism, and purpose to every customer inquiry.
• Build rapport, qualify customer needs, and create excitement before customers ever step into the dealership.
• Book, confirm, and manage appointments while maintaining industry-leading show and closing ratios.
• Partner with the Sales Managers to maximize every opportunity and deliver exceptional customer experiences.
• Maintain accurate CRM activity, customer communication, and follow-up processes.
• Track and report on KPIs, including response times, appointment rates, show rates, closing percentages, and lead conversion.
• Develop innovative lead-generation initiatives and work closely with the marketing team to increase digital traffic and engagement.
• Analyze performance metrics and recommend strategies to improve sales, customer satisfaction, and operational efficiency.
• Help shape the dealership's digital retail strategy and customer journey.

What Success Looks Like

• Respond to every lead with urgency.
• Deliver an exceptional customer experience from first contact to delivery.
• Consistently exceed appointment, show rate, and sales conversion targets.
• Take ownership of dealership digital performance.
• Be highly organized, accountable, and process-driven.
• Continuously seek opportunities to improve results and customer experience.
• Lead by example and become a trusted resource for the sales team.
• Treat every lead as the beginning of a lifelong customer relationship.

What We're Looking For

• Automotive dealership experience is strongly preferred.
• Experience using dealership CRM platforms such as Dabadu, VinSolutions, DealerSocket, or similar.
• Excellent written and verbal communication skills.
• Strong organizational and time-management abilities.
• Competitive, self-motivated, and goal-oriented.
• Comfortable working in a fast-paced, high-volume environment.
• Passion for customer service, technology, and continuous improvement.
• A leader who enjoys solving problems, building processes, and driving measurable results.

Why Join North Bay Chrysler?

As part of the 401 Auto Group, you'll join one of Canada's fastest-growing automotive organizations—built on innovation, accountability, and a commitment to developing exceptional people. We offer:

• Competitive salary plus performance-based bonus structure.
• Comprehensive health and dental benefits.
• Ongoing training, mentorship, and leadership development.
• Opportunities for advancement throughout the 401 Auto Group.
• A modern, technology-driven work environment.
• A culture that rewards initiative, performance, and teamwork.

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Toyota, Chrysler, Jeep, Dodge, Ram, Buick, GMC, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

This posting reflects a current and active opening.

#INDCOM

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or [e-mail]