Digital Product Analyst

The Co-operators Group Limited; Guelph; Hybrid; CAD 61,000 - 101,000; Full time

Benefits offered by this job

Training & development

Flexible work options

Well-being programs

Volunteer days

Total rewards package

Job summary

The Co-operators Group Limited is looking for a Digital Product Analyst to enhance CRM capabilities and support customer experiences across channels. You will partner with stakeholders and technology teams to translate business needs into actionable CRM solutions, and to drive data-driven decision making.

You will analyze CRM data, develop reports, and contribute to product planning, implementation, and testing while supporting continuous improvement initiatives.

Qualifications

• Gather, document, and validate business requirements for CRM initiatives.
• Analyze customer, operational, and business data to drive insights and recommendations.
• Support CRM product planning, reporting, testing, and continuous improvement.

Responsibilities

• Understand CRM products, customer journeys, and insurance workflows.
• Translate stakeholder needs into user stories and acceptance criteria.
• Develop reports and dashboards to monitor product performance and engagement.
• Provide data-driven insights to support product decisions and business objectives.
• Collaborate with business partners, product teams, and technology stakeholders.

Skills

CRM analytics

Data analytics

Business analysis

Stakeholder mgmt

SQL basics

Education

Bachelor's degree

CBAP/CCBA designation

Salesforce Admin cert

Microsoft Dynamics 365 certs

Tools

Salesforce Administrator

Microsoft Dynamics 365

Job description

Job Category: Client Experience, Digital & Marketing

Company: CGL
Department: GO Client Experience
Employment Type: Regular Full-Time
Work Model: Hybrid (2 days in office)
Language: This role operates in English.
Additional Information: This/these role(s) is/are currently vacant

The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients and our communities.

As a Digital Product Analyst, you will support the ongoing development, enhancement, and optimization of Customer Relationship Management (CRM) capabilities that enable exceptional customer experiences and business outcomes. You will partner with business stakeholders, technology teams, and product leaders to analyze business needs, identify opportunities for improvement, and support the delivery of CRM solutions. Through data-driven insights and stakeholder collaboration, you will contribute to product planning, implementation, reporting, testing, and continuous improvement initiatives that drive value for our business, advisors, and clients.

How you will create impact:

• Developing a deep understanding of CRM products, customer journeys, insurance business processes, and operational workflows.
• Gathering, documenting, and validating business requirements from stakeholders and translating them into user stories, process maps, and acceptance criteria.
• Supporting CRM product enhancements by conducting impact assessments, gap analyses, and solution evaluations.
• Analyzing CRM, customer, and operational data to identify trends, opportunities, risks, and process improvement initiatives.
• Developing reports and dashboards to monitor product performance, customer engagement, and operational effectiveness.
• Providing data-driven insights and recommendations to support product decisions and business objectives.
• Building and maintaining collaborative relationships with business partners, product teams, operations, underwriting, and technology stakeholders.

To join our team:

• You have two to four years of experience in Product Analysis, Business Analysis, CRM, Data Analytics, Business Operations, or a related field.
• You have experience gathering, documenting, and validating business requirements and supporting technology-enabled business initiatives.
• You have experience analyzing customer, operational, or business data and presenting actionable insights and recommendations.
• You have a Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, Finance, Insurance, or a related discipline.
• You hold, or are working toward, a CBAP or CCBA designation. Salesforce Administrator, Salesforce Business Analyst, or Microsoft Dynamics 365 certifications are considered assets.
• You have knowledge of business analysis methodologies, requirements gathering, process mapping, and customer journey mapping.
• You have experience developing reports, dashboards, and performance metrics to support business decision-making.
• Having knowledge of Property & Casualty, Life, Wealth, or General Insurance operations is an asset.
• Having proficiency in both English and French is an asset.

How you will succeed:

• You build collaborative relationships and work effectively with stakeholders across business and technology teams.
• You make informed decisions through strong analytical thinking, sound judgment, and data-driven insights.
• You communicate complex information clearly and effectively to diverse audiences.
• You drive results through accountability, organization, and a focus on continuous improvement.
• You adapt to changing priorities and business needs while maintaining a high level of quality and accuracy.
• You identify opportunities for process improvement and recommend practical solutions that support business objectives.
• You balance customer, operational, and business needs when evaluating opportunities and recommendations.

What you need to know:

• Occasional travel may be required.
• You will be subject to a background check as a condition of employment, in the event you are the successful candidate.

What’s in it for you?

• Training and development opportunities to grow your career.
• Flexible work options and paid time off to support your personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Paid volunteer days to give back to your community.
• In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.

Expected salary $60,574.00 to $100,956.00

The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.

Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.