Digital Producer Audience Engagement (Full-time)

Torstar Corporation; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

The Toronto Star is seeking a Digital Producer for audience engagement, focused on fast-paced news delivery across newsletters and reader conversations. You will shape stories for maximum impact and manage real-time reader interactions on thestar.com and external platforms.

You will work early mornings, evenings, and weekends as part of a seven-days-a-week team, with a strong emphasis on editorial judgment and modern audience engagement techniques.

Qualifications

• Experience in digital journalism or online publishing.
• Strong writing skills with deadline-driven copy.
• Familiarity with newsletter platforms and email publishing tools.
• Comfort engaging with online communities; Reddit experience is a plus.
• Sound editorial judgment and instincts for audience resonate.
• Understanding of SEO, web analytics, and audience engagement metrics.
• Fluency with digital publishing systems and CMS.
• Ability to work independently in a fast-moving, breaking news environment.

Responsibilities

• Produce newsletters daily and ensure consistent delivery to readers.
• Write and curate newsletter content with editors and writers.
• Respond quickly to breaking news with timely updates in newsletters.
• Manage Reddit engagement and grow the Star's presence on the platform.
• Cultivate reader engagement by curating and moderating comments.
• Support audience growth using analytics and platform insights.

Skills

Digital journalism

Newsletter writing

Audience engagement

Fast-paced environment

Editorial judgment

SEO & analytics

CMS proficiency

Community moderation

Tools

CMS

Newsletter platforms

Email publishing tools

Reddit familiarity

Job description

Digital Producer Audience Engagement (Full-time)

• Full-time

The Toronto Star is Canada’s largest daily newspaper and is read in print and across desktop, mobile and tablet platforms by more than 6 million readers every week. Online, thestar.com is one of the most-visited newspaper websites in Canada.

Our Commitment to Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe thatwhat makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

The Toronto Star is seeking a Digital Producer who thrives on speed, creativity, and innovation to join its audience engagement team. This role is at the centre of how audiences experience our journalism — whether through newsletters or conversations with readers both on and off platform.

As part of the audience engagement team, you’ll experiment with new ways of connecting with our community through newsletters, commenting and off-site platforms like Reddit. You will help shape stories and package them for maximum impact. We’re looking for someone who works well within the urgency of a live news environment.

The successful candidate will demonstrate sound editorial judgment, command of digital publishing systems, and fluency in the latest tools and techniques of audience engagement. As part of this role, the candidate will be entrusted with engaging readers in real-time and managing communities on thestar.com and off platform.

This team operates seven days a week. Early morning, late evening, and weekend work will be required.

What You'll Do

Produce newsletters daily: Build, schedule, and deploy newsletters across the Star's portfolio, ensuring consistent delivery to readers' inboxes every day of the week.

Write and curate newsletter content: Draft light copy and curate story selections for newsletters, working alongside team of newsletter writers and editors.

Be responsive to breaking news: Monitor developing stories and be prepared to write timely inserts — such as a breaking news update into a morning newsletter — when major events require a fast response.

Manage Reddit engagement: Post and engage in communities across subreddits, fostering audience relationships and growing the Star's presence on the platform — with a focus on evenings and weekends.

Spark reader engagement: Curate and moderate reader commenting on thestar.com and participate in conversations, representing the Star with editorial judgement and community care.

Support audience growth: Use analytics and platform insights to track engagement, identify opportunities, and help the team execute on audience-building strategies.

• Experience in digital journalism, online publishing, or a related field — whether through a newsroom, digital media outlet, or equivalent hands-on work
• Strong writing skills, with the ability to produce clear, accurate copy quickly under deadline pressure
• Familiarity with newsletter platforms and email publishing tools
• Comfort engaging with online communities — Reddit experience is a strong asset
• Sound editorial judgment and an instinct for what stories will resonate with audiences
• An understanding of SEO, web analytics, and audience engagement metrics
• Fluency with digital publishing systems and content management tools (CMS)
• The ability to work independently and stay calm and decisive in a fast-moving, breaking news environment
• Flexibility to work a schedule that includes evenings and weekends

This is a notice of vacancy under Article 8 of the collective agreement between Toronto Star Newspapers Limited and Unifor Local 87M.

The hours of work for this position will vary according to the assignment but will all conform to a standard 35-hour work week as described under the collective agreement.

This position will be in Toronto.

We would like to thank all applicants for their interest in this program; however, only those selected for an interview will be contacted within three weeks after the application deadline.

AODA
We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.

This posting is for an existing vacancy. Our Applicant Tracking System (ATS) uses AI for initial screening and assessment; however, all final selection decisions are made by our Hiring Managers.

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