Digital Producer

University of Wisconsin Madison; Brantford; On-site; CAD 58,000 - 70,000; Full time

Job summary

The Brand Marketing team at Wisconsin Athletics seeks a Digital Producer to lead content creation and storytelling. This role focuses on producing video content for various digital platforms, enhancing the engagement of UW student-athletes and supporting the department's mission through innovative strategies.

Benefits

Generous vacation and paid time off

Competitive insurances and savings accounts

Retirement benefits

Badger gear & season tickets

Qualifications

• Minimum 3-years' experience in a creative production environment.
• Proficient knowledge of video editing/production.
• Demonstrated experience creating platform-specific video content.

Responsibilities

• Conceptualize, shoot, edit, and produce engaging video content.
• Collaborate with internal teams for consistent brand voice.
• Develop and maintain reports of content metrics.

Skills

Video editing

Content creation

Social media engagement

Collaboration

Creativity

Education

Bachelor's Degree

Job description

Job Summary:

The Brand Marketing team at Wisconsin Athletics is seeking a dynamic and creative Digital Producer to lead content creation and storytelling in a fast-paced, collaborative environment. This role plays a key part in showcasing the experiences of UW student-athletes while supporting the department's mission to engage, inspire, and unite through sport.

In this role, you will:
- Conceptualize, shoot, edit, and produce engaging short- and long-form video content for Wisconsin Athletics' digital platforms
- Create content that supports social media, marketing, recruiting, ticketing, and development efforts
- Capture live events and produce timely content for social media
- Collaborate with internal teams to ensure consistent brand voice and visual identity
- Contribute to various video projects across departments
- Support the development of content strategy and campaign planning
- Produce videoboard content to enhance the in-venue gameday experience
- Stay current with trends in digital media, social platforms, and fan engagement strategies

Responsibilities:
Creates and promotes digital content and organizes staff workflows for one or more identified digital platforms in a specified medium to communicate content and increase audience engagement.

• 35% Writes, edits, publishes, and integrates content on digital platforms that engages with audiences, including interviewing sources, researching topics, and assembling relevant multimedia elements


• 25% Facilitates and secures resources for digital content creation workflow within a work unit or project and collaborates with other teams on both long-term and short-term multimedia projects


• 15% Participates in the development and conceptualization of strategies for one or many identified digital platforms


• 10% Develops and maintains reports of content metrics and informs identified stakeholders of changes and needs


• 10% Serves as a liaison to internal and external stakeholders to promote strategy and establish partnerships


• 5% Trains staff on digital concepts, strategies, and techniques

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Preferred
Bachelor's Degree

Qualifications:

- Minimum 3-years' experience successfully working in a creative production environment
- Minimum 3-years' experience in developing creative social content that has driven engagement and results
- Proficient knowledge of video editing/production and videography
- Demonstrated experience creating platform specific video content
- Basic understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn) and their communities work, including emerging platforms
- Ability to meet deadlines in a fast-paced, dynamic environment
- Proven ability to collaborate with other content creators and stakeholders
- Creative and strategic in nature with the ability to think outside the box and articulate "big ideas"
- Prefer experience in sports industry, ideally in college athletics
- Prefer experience with motion graphics creation

Work Type:

Full Time: 100%

It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $58,000 ANNUAL (12 months)
Depending on Qualifications
Employees in this position can expect to receive benefits such as:

- Generous vacation, holidays, and paid time off;
- Competitive insurances and savings accounts; retirement benefits;
- Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass.

More Benefits information can be found at https://hr.wisc.edu/benefits/.

Additional Information:

Conditions of Appointment: This is a 100% Academic Staff. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

How to Apply:

To ensure full consideration, please submit your completed application no later than 11:55 p.m. CST on the Apply By date. Your application should include:

1. A cover letter detailing how your qualifications and experiences align with the responsibilities of the position.
2. A comprehensive resume.

Please note that reference checks will be conducted for finalists. Applicants selected to proceed in the selection process will be notified directly. All applicants will receive notification once a final selection has been made and the search is complete.

Contact:

Tianwei Miller
[e-mail]
608-265-4138
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Digital Producer(PB016)

Department(s):

A42-INTERCOLLEGIATE ATHLETICS/GENERAL OPERATNS/MARKETING

Employment Class:

Academic Staff-Renewable

Job Number:

315300-AS

The University of Wisconsin-Madison is an Equal Opportunity Employer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Division Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.