Digital Platform Manager

General Motors; Markham; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

General Motors is seeking a Digital Platform Manager to lead their website and ecommerce strategy. The successful candidate will drive execution across digital channels and optimize performance, working closely with cross-functional teams to enhance user experience and achieve business goals. Strong leadership and a diverse digital marketing background are essential for this role.

Qualifications

• Strong leadership skills to manage teams and external agencies.
• Diverse digital marketing background and product management experience.
• Passion for metrics-driven performance.

Responsibilities

• Develop and execute overall brand website strategy to drive sales.
• Lead execution across key digital channels including ecommerce tools.
• Establish and track KPIs to provide actionable insights.

Skills

Leadership

Digital Marketing

UI/UX Design

Performance Metrics

Job description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.

The Digital Platform Manager reports to the Head of Digital & Customer Engagement at General Motors leading website, ecommerce, UI/UX strategy and ensuring world-class digital properties across research, shopping, and brand experiences. This role is responsible for overall website strategy, prioritization, execution, and best practices, optimizing site performance and overseeing content production to support product launches and brand announcements.

The position requires strong leadership skills to manage direct reports and external agencies, as well as cross-functional collaboration. Ideal candidates should have a diverse digital marketing background, product management experience with high-traffic consumer websites, strong UX design understanding, and a passion for metrics-driven performance.

KEY RESPONSIBILITIES

Strategy and Leadership

• Develop and execute overall brand website strategy to drive sales and meet customer needs.

• Lead execution across key digital channels, including websites and ecommerce tools.

• Manage day-to-day processes, timelines, and external / internal relationships.

• Collaborate with cross-functional teams to deliver effective solutions and drive KPIs.

• Work closely with global & local development teams and share best practices for execution

User Experience and Innovation

• Define features and functionality to showcase brand story and products effectively.

• Advocate for users through industry best practices, usability research, and customer insights.

• Initiate and evaluate requests for website changes to features, functionality, flow, and content.

• Lead global innovation and experience optimization efforts across markets.

• Lead content personalization initiatives across websites

Cross-functional Collaboration

• Interface with Product Marketing, MarTech, Marketing Applied Science, Media & Customer Lifecycle Management teams.

• Coordinate with design, technology, and MarTech teams to ensure effective feature delivery – with a focus on Test & Learn, experimentation to optimize content and features.

• Manage GM Partner Coordination (OnStar, Certified Service, Envolve, etc.).

• Work with global teams to ensure consistent brand experiences in customer execution.

Performance Optimization

• Establish and track KPIs, regularly reviewing analytics to provide actionable insights.

• Manage usability studies, competitive audits, and benchmarking studies.

• Prioritize features and bug fixes based on business needs and value.

• Oversee budget management for digital initiatives.

• Manage SEO implementation across site.

Content Strategy and Management

• Lead content development and optimization for websites, digital brochures, and related platforms in partnership with advertising and Content teams.

• With a focus on personalization, ensure content is generated to reflect user journeys and managed via DAM

• Manage vehicle model pages, shopping tools, and model-year changeover rollouts – focusing on a partnership with Technology and Engineering teams to deliver clear functionality and streamlined experiences.

• Ensure asset development (photos, videos, CGI) for engaging vehicle and brand content is delivered timely by relevant teams.

• Provide brand retail support for offers, incentives, and communications optimization.

• Work with media teams and creative agencies to develop content for enhanced SEO