Digital Planner – Paid Media (Social)

Nbcuniversal Media, LLC; London; On-site; CAD 50,000 - 80,000; Full time

Job summary

An exciting opportunity awaits at a leading media and entertainment company, where you can play a pivotal role in driving performance marketing initiatives. As a Digital Planner, you'll be at the forefront of campaign execution, collaborating with diverse teams to optimize strategies that align with business goals. This role offers a dynamic environment for a results-driven marketer with a passion for digital media and analytics. Join a forward-thinking organization that values creativity and innovation while contributing to the international expansion of a rapidly growing brand in the streaming space.

Benefits

Flexible Work Hours

Health Insurance

Professional Development Opportunities

Employee Discounts

Wellness Programs

Qualifications

• 3+ years in performance marketing, preferably in Media & Entertainment.
• Strong analytical skills with proficiency in analytics platforms.

Responsibilities

• Plan, execute, and optimize paid media campaigns.
• Continuously monitor and improve campaign KPIs.

Skills

Performance Marketing

Analytical Skills

Campaign Optimization

Budget Management

Communication Skills

Digital Marketing

A/B Testing

Education

Bachelor's Degree in Marketing

Tools

Adobe Analytics

Google Data Studio

Meta Ads

TikTok Ads

Google Ads

Job description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in over 45 international markets including Australia, Canada, United Kingdom, on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.

Hayu offers a world of endless reality TV, with over 300 shows, over 9,000 episodes, and a selection of movies available to download and watch on the go – all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck and Million Dollar Listing TV franchises. Discover Hayu’s sub-genres of reality content: Home & Design, Dating, Fashion and True Crime.

This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative.

Job Description

The Digital Planner will be responsible for the day-to-day planning, execution, and optimisation of performance marketing initiatives, primarily across paid social channels, aligned with the business's customer acquisition strategy.

As part of the in-house media buying team, this role will translate strategic objectives into actionable plans, ensuring the effective implementation of paid media campaigns. The Digital Planner will take a hands-on approach to campaign execution alongside a Performance Media Executive, actively managing performance, optimisations, and reporting to drive growth and efficiency.

Working closely with cross-functional teams, this role will collaborate with team members managing paid search, programmatic, and organic media to incorporate their insights into plans for performance paid social, ensuring broader alignment across marketing functions.

The ideal candidate will be a passionate and results-driven digital marketer with a deep understanding of performance marketing, a strong analytical mindset, and the ability to balance technical expertise with creativity. A keen interest in reality TV is a plus, as it will help inform campaign strategies and optimisations.

Key Responsibilities

• Work closely with the Senior Digital Manager to plan, execute, and optimise paid media campaigns in line with acquisition and growth objectives.
• Ensure campaign structures, targeting, and creative executions align with business priorities.
• Liaise with the team's Executive to oversee campaign setups, troubleshooting, and performance management.

Performance Optimisation & Reporting

• Continuously monitor and optimise campaigns to improve key performance indicators (KPIs) such as CTR, CVR, CPA, and ROAS.
• Work with the Senior Digital Manager to own and evolve the team's test & learn agenda, ensure proper measurement for conversion and consideration lift is in place. Share insights with the immediate team and feed into the team's reporting.
• Maintain strong account hygiene, ensuring campaigns are structured for long-term efficiency and scalability.
• Use in-house analytics tools to track performance trends, derive actionable insights, and report on campaign effectiveness. Additionally, the role has an expanded remit in collaboration with Brand Marketing for the planning and execution of quarterly digital ATL campaigns, offering the opportunity to oversee and execute full-funnel complementary campaigns.

Budget & Financial Management

• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximise ROI.
• Provide financial reporting, including budget tracking, reconciliation, and purchase order management.
• Make data-driven recommendations for budget reallocation based on performance trends and business priorities.

Collaboration & Stakeholder Management

• Work closely with internal teams-including Creative, Content, Analytics, and Product-to align campaign strategies with wider business goals.
• Foster strong relationships with external partners, agencies, and media vendors.
• Stay up to date with industry trends, competitive landscape, and emerging opportunities in the performance marketing space.

Qualifications

Basic Requirements

• Bachelor's degree in marketing, advertising, business, or a related field.
• Minimum 3+ years of experience in performance marketing, digital marketing, or a similar role, preferably within Media & Entertainment, SVOD, or related industries.
• Understanding and hands-on experience planning and executing across paid media channels inclusive of Meta, TikTok, Reddit, and Snapchat. Knowledge of the role of channels such as Google Ads, Google Marketing Platform, and Apple Search is a plus.
• Proven experience working within CPA-driven performance marketing environments.
• Strong analytical skills, with proficiency in Adobe Analytics, Google Data Studio, or similar analytics platforms.
• Knowledge of attribution models and ability to assess media performance within a broader marketing mix.
• Experience with A/B testing methodologies and conversion rate optimisation (CRO) techniques.
• Budget management expertise, including financial reporting, purchase order processes, and reconciliation.
• Excellent communication and presentation skills, with the ability to translate complex data into clear insights and strategic recommendations.
• Highly organised, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Self-motivated, proactive, and able to work independently as well as within a team.
• Familiarity with marketing automation tools and CRM systems is a plus.

Desired Characteristics

• Eligible to work in the UK.
• Fluent in written and spoken English.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].